Getting started as a web developer

So you want to be a Web Developer Anna Debenham

How did you get started in the industry? http://www.flickr.com/photos/anna_debenham/2309976423

http://www.flickr.com/photos/boagworld/1676054628

Europe is about to face a shortage of 70,000 skilled workers in the tech sector by 2010 http://goo.gl/VrCI http://www.flickr.com/photos/iboy/4333362932

One reason for this is the general level of understanding among today’s students… http://www.itpro.co.uk/626212/ict-education-fails-at-a- level http://www.flickr.com/photos/iboy/4333362932

…their use of technology often outstrips that of their teachers. http://www.itpro.co.uk/626212/ict-education-fails-at-a- level http://www.flickr.com/photos/iboy/4333362932

£25,000 Student debt for those starting University this year http://www.bbc.co.uk/news/education-10952303 http://www.flickr.com/photos/carina/141960724

Screenshot from Fallout 3 by Bethesda Software Ltd.

Getting a job Screenshot from Fallout 3 by Bethesda Software Ltd.

Interning Screenshot from Fallout 3 by Bethesda Software Ltd.

Freelancing Screenshot from Fallout 3 by Bethesda Software Ltd.

FreelanceSwitch Survey Report 2008

Why freelancing rocks

You are your own boss

Flexible hours

It’s a challenge

Varied work

Why freelancing sucks http://www.flickr.com/photos/e3000/2104850919

You are your own boss http://www.flickr.com/photos/e3000/2104850919

Flexible hours http://www.flickr.com/photos/e3000/2104850919

It’s a challenge http://www.flickr.com/photos/e3000/2104850919

Varied work http://www.flickr.com/photos/e3000/2104850919

Money http://www.flickr.com/photos/e3000/2104850919

http://www.flickr.com/photos/e3000/2104850919

Limited Company vs Sole Trader http://www.flickr.com/photos/stephenr/2861459880

Marketing http://www.flickr.com/photos/johannahobbs/321295599

FreelanceSwitch Survey Report 2008

Money http://www.flickr.com/photos/zizzy/89696604

Undercharging http://www.flickr.com/photos/zizzy/89696604

The less they pay you, the less they respect you http://www.flickr.com/photos/zizzy/89696604

Sarah Parmenter http://sazzy.co.uk/2009/04/why-i-cant-build-a-website-for-500 “ £500 over 4 weeks divided by 2 people works out at £1.56 per hour – I’m not showing you those sums to be patronising at all, please don’t think that, but I’m just merely trying to point out why it would have to be increased considerably before we could look to producing the site for you. http://www.flickr.com/photos/zizzy/89696604

Ask for money up- front. Always. http://www.flickr.com/photos/zizzy/89696604

Do the maths http://www.flickr.com/photos/zizzy/89696604

Business Expenses (£10,000) http://www.flickr.com/photos/zizzy/89696604

+ Personal Expenses (£10,000) http://www.flickr.com/photos/zizzy/89696604

÷ Days you work (200) http://www.flickr.com/photos/zizzy/89696604

÷ Hours you work (8) http://www.flickr.com/photos/zizzy/89696604

% Billable work (80%) http://www.flickr.com/photos/zizzy/89696604

+ Pension/Yacht Fund (£11,000) http://www.flickr.com/photos/zizzy/89696604

= Ideal hourly rate £25 Break even rate £16.50 http://www.flickr.com/photos/zizzy/89696604

freelanceswitch.com/ rates http://www.flickr.com/photos/zizzy/89696604

22% 22% 13% 43% FreelanceSwitch Survey Report 2008 http://www.flickr.com/photos/zizzy/89696604

Taxes http://www.flickr.com/photos/427/2255670331/

Why should I register? http://www.flickr.com/photos/427/2255670331/

National Insurance http://www.flickr.com/photos/427/2255670331/

VAT http://www.flickr.com/photos/427/2255670331/

Tax Return (class 4) http://www.flickr.com/photos/427/2255670331/

http://www.flickr.com/photos/427/2255670331/

Contracts http://www.flickr.com/photos/julishannon/2434691031

What services you’re providing http://www.flickr.com/photos/julishannon/2434691031

What happens if things go wrong http://www.flickr.com/photos/julishannon/2434691031

Whether you can talk to other people about the project http://www.flickr.com/photos/julishannon/2434691031

Who owns the work http://www.flickr.com/photos/julishannon/2434691031

What happens if deadlines aren’t met http://www.flickr.com/photos/julishannon/2434691031

When they must pay for the work http://www.flickr.com/photos/julishannon/2434691031

When the project launches http://www.flickr.com/photos/julishannon/2434691031

Sarah Parmenter http://sazzy.co.uk/2009/04/why-payment-prior-to- launch-is-so-important If you do not already take some form of “ payment prior to launching a site, no matter how difficult you think it might be, I urge you to re-think as I have never lost business due to it. While you are in possession of your hard work and while the client wants possession of their new website, the ball is in your court. http://www.flickr.com/photos/julishannon/2434691031

http://24ways.org/2008/contract-killer

Top 5 Freelancing Mistakes http://www.flickr.com/photos/cathski/4983434794

#1 Offering too many services http://www.flickr.com/photos/maistora/3014414972

WEB DESIGNER (SPECIALIST) FRONT END CODE BACK END CODE DESIGN UX Modified from Undercover User Experience Design - Cennydd Bowles and James Box (New Riders 2010)

WEB DESIGNER (GENERALIST) FRONT END CODE BACK END CODE DESIGN UX Modified from Undercover User Experience Design - Cennydd Bowles and James Box (New Riders 2010)

http://twitter.com/aral/status/3128153930 http://www.flickr.com/photos/vizzzual-dot-com/2226095398

http://twitter.com/aral/status/3123545872 http://www.flickr.com/photos/dschex/2352996007

#2 Taking on more work than you can cope with http://www.flickr.com/photos/lukasvermeer/4185262465

#3 Not backing up http://www.flickr.com/photos/andrewbain/2228633614

Buy a laptop http://www.flickr.com/photos/kevinsteele/1507196484

#4 Linking from you professional website to your unprofessional Twitter feed http://www.flickr.com/photos/seeminglee/2149309015

#5 Referring to yourself as ‘we’ rather than ‘I’ http://www.flickr.com/photos/barwell/114781031

The Stereotype flickr.com/photos/nowhere77/3377526222/

http://www.flickr.com/photos/paopix/1005012929/

http://aneventapart.com/alasurvey2009/07.html

http://www.flickr.com/photos/marcthiele/5032878619

http://www.flickr.com/photos/adactio/463842816

Nick Cammarata and David Merfield from http://uploadrobots.com/

“Do you think your age has been a help or a hindrance to the development of the project?” Nick Cammarata and David Merfield from http://uploadrobots.com/

“Being so young, VC backing was not an option as it’s too risky to invest in a couple highschoolers.” Nick Cammarata and David Merfield from http://uploadrobots.com/

“We also have to constantly conceal our age because we are dealing with people’s important documents, and they might not trust us because people, including ourselves, are inherently ageist.” Nick Cammarata and David Merfield from http://uploadrobots.com/

James Proud http://giglocator.com

“Has your age got in the way of what you do, or has it helped you?” James Proud http://giglocator.com

“Before I had to show my face I never really promoted my age. I just didn’t think it was important. But it’s helped me the fact that people are amazed that I’ve done this at this age.” James Proud http://giglocator.com

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” - Herman Cain http://www.flickr.com/photos/koesbong/158345090

www.scrunchup.com

Getting started as a web developer

by Anna Debenham

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