0
So you want to be a
Web Developer
Anna Debenham
http://www.flickr.com/photos/anna_debenham/2309976423
How did you get
started in the
industry?
http://www.flickr.com/photos/boagworld/1676054628
http://www.flickr.com/photos/iboy/4333362932
Europe is about to
face a shortage of
70,000 skilled
workers in the tech
sect...
http://www.flickr.com/photos/iboy/4333362932
One reason for this
is the general level
of understanding
among today’s
stude...
http://www.flickr.com/photos/iboy/4333362932
…their use of
technology often
outstrips that of
their teachers.
http://www.i...
http://www.flickr.com/photos/carina/141960724
£25,000
Student debt for
those starting
University this year
http://www.bbc....
Screenshot from Fallout 3 by Bethesda Software Ltd.
Screenshot from Fallout 3 by Bethesda Software Ltd.
Getting a job
Screenshot from Fallout 3 by Bethesda Software Ltd.
Interning
Screenshot from Fallout 3 by Bethesda Software Ltd.
Freelancing
FreelanceSwitch Survey Report 2008
FreelanceSwitch Survey Report 2008
Why freelancing rocks
You are your own boss
Flexible hours
It’s a challenge
Varied work
Money
http://www.flickr.com/photos/e3000/2104850919
Why freelancing sucks
http://www.flickr.com/photos/e3000/2104850919
You are your own boss
http://www.flickr.com/photos/e3000/2104850919
Flexible hours
http://www.flickr.com/photos/e3000/2104850919
It’s a challenge
http://www.flickr.com/photos/e3000/2104850919
Varied work
http://www.flickr.com/photos/e3000/2104850919
Money
http://www.flickr.com/photos/e3000/2104850919
http://www.flickr.com/photos/stephenr/2861459880
Limited Company
vs
Sole Trader
http://www.flickr.com/photos/johannahobbs/321295599
Marketing
FreelanceSwitch Survey Report 2008
http://www.flickr.com/photos/zizzy/89696604
Money
http://www.flickr.com/photos/zizzy/89696604
http://www.flickr.com/photos/zizzy/89696604
Undercharging
http://www.flickr.com/photos/zizzy/89696604
http://www.flickr.com/photos/zizzy/89696604
The less they pay
you, the less they
respect you
http://www.flickr.com/photos/...
http://www.flickr.com/photos/zizzy/89696604
£500 over 4 weeks divided by 2 people works out
at £1.56 per hour – I’m not sh...
http://www.flickr.com/photos/zizzy/89696604
Ask for money up-
front. Always.
http://www.flickr.com/photos/zizzy/89696604
http://www.flickr.com/photos/zizzy/89696604
Do the maths
http://www.flickr.com/photos/zizzy/89696604
Business Expenses
(£10,000)
http://www.flickr.com/photos/zizzy/89696604
+ Personal Expenses
(£10,000)
http://www.flickr.com/photos/zizzy/89696604
÷ Days you work
(200)
http://www.flickr.com/photos/zizzy/89696604
÷ Hours you work
(8)
http://www.flickr.com/photos/zizzy/89696604
% Billable work
(80%)
http://www.flickr.com/photos/zizzy/89696604
+ Pension/Yacht Fund
(£11,000)
http://www.flickr.com/photos/zizzy/89696604
=
Ideal hourly rate
£25
Break even rate
£16.50
http://www.flickr.com/photos/zizzy/89696604
freelanceswitch.com/
rates
http://www.flickr.com/photos/zizzy/89696604
22% 22%
43%13%
FreelanceSwitch Survey Report 2008
http://www.flickr.com/photos/427/2255670331/
Taxes
http://www.flickr.com/photos/427/2255670331/
Why should I
register?
http://www.flickr.com/photos/427/2255670331/
National Insurance
http://www.flickr.com/photos/427/2255670331/
VAT
http://www.flickr.com/photos/427/2255670331/
Tax Return (class 4)
http://www.flickr.com/photos/427/2255670331/
http://www.flickr.com/photos/427/2255670331/
http://www.flickr.com/photos/julishannon/2434691031
Contracts
http://www.flickr.com/photos/julishannon/2434691031
What services you’re
providing
http://www.flickr.com/photos/julishannon/2434691031
What happens if
things go wrong
http://www.flickr.com/photos/julishannon/2434691031
Whether you can talk
to other people about
the project
http://www.flickr.com/photos/julishannon/2434691031
Who owns the work
http://www.flickr.com/photos/julishannon/2434691031
What happens if
deadlines aren’t met
http://www.flickr.com/photos/julishannon/2434691031
When they must pay
for the work
http://www.flickr.com/photos/julishannon/2434691031
When the project
launches
http://www.flickr.com/photos/julishannon/2434691031
If you do not already take some form of
payment prior to launching a s...
http://24ways.org/2008/contract-killer
http://www.flickr.com/photos/cathski/4983434794
Top 5 Freelancing
Mistakes
http://www.flickr.com/photos/maistora/3014414972
#1
Offering too many
services
WEB DESIGNER (SPECIALIST)
FRONTENDCODE
DESIGN
UX
BACKENDCODE
Modified from Undercover User Experience Design -
Cennydd Bow...
Modified from Undercover User Experience Design -
Cennydd Bowles and James Box (New Riders 2010)
WEB DESIGNER (GENERALIST)...
http://www.flickr.com/photos/vizzzual-dot-com/2226095398
http://twitter.com/aral/status/3128153930
http://www.flickr.com/photos/dschex/2352996007
http://twitter.com/aral/status/3123545872
http://www.flickr.com/photos/lukasvermeer/4185262465
#2
Taking on more work
than you can cope
with
http://www.flickr.com/photos/andrewbain/2228633614
#3
Not backing up
http://www.flickr.com/photos/kevinsteele/1507196484
Buy a laptop
http://www.flickr.com/photos/seeminglee/2149309015
#4
Linking from you
professional website
to your
unprofessional
Twitter...
http://www.flickr.com/photos/barwell/114781031
#5
Referring to yourself
as ‘we’ rather than
‘I’
flickr.com/photos/nowhere77/3377526222/
The Stereotype
http://www.flickr.com/photos/paopix/1005012929/
http://aneventapart.com/alasurvey2009/07.html
http://www.flickr.com/photos/marcthiele/5032878619
http://www.flickr.com/photos/adactio/463842816
http://www.flickr.com/photos/adactio/463842816
Nick Cammarata and David Merfield from http://uploadrobots.com/Nick Cammarata and David Merfield from http://uploadrobots....
Nick Cammarata and David Merfield from http://uploadrobots.com/
“Do you think your
age has been a help
or a hindrance to t...
Nick Cammarata and David Merfield from http://uploadrobots.com/
“Being so young, VC
backing was not an
option as it’s too
...
Nick Cammarata and David Merfield from http://uploadrobots.com/
“We also have to constantly
conceal our age because we
are...
James Proud http://giglocator.com
James Proud http://giglocator.com
“Has your age got in
the way of what you
do, or has it helped
you?”
James Proud http://giglocator.com
“Before I had to show my
face I never really promoted
my age. I just didn’t think
it was...
http://www.flickr.com/photos/koesbong/158345090
“Success is not the key to
happiness. Happiness is the
key to success. If ...
www.scrunchup.com
Getting started as a web developer
Getting started as a web developer
Getting started as a web developer
Getting started as a web developer
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Getting started as a web developer

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Transcript of "Getting started as a web developer"

  1. 1. So you want to be a Web Developer Anna Debenham
  2. 2. http://www.flickr.com/photos/anna_debenham/2309976423 How did you get started in the industry?
  3. 3. http://www.flickr.com/photos/boagworld/1676054628
  4. 4. http://www.flickr.com/photos/iboy/4333362932 Europe is about to face a shortage of 70,000 skilled workers in the tech sector by 2010 http://goo.gl/VrCI
  5. 5. http://www.flickr.com/photos/iboy/4333362932 One reason for this is the general level of understanding among today’s students… http://www.itpro.co.uk/626212/ict-education-fails-at-a- level
  6. 6. http://www.flickr.com/photos/iboy/4333362932 …their use of technology often outstrips that of their teachers. http://www.itpro.co.uk/626212/ict-education-fails-at-a- level
  7. 7. http://www.flickr.com/photos/carina/141960724 £25,000 Student debt for those starting University this year http://www.bbc.co.uk/news/education-10952303
  8. 8. Screenshot from Fallout 3 by Bethesda Software Ltd.
  9. 9. Screenshot from Fallout 3 by Bethesda Software Ltd. Getting a job
  10. 10. Screenshot from Fallout 3 by Bethesda Software Ltd. Interning
  11. 11. Screenshot from Fallout 3 by Bethesda Software Ltd. Freelancing
  12. 12. FreelanceSwitch Survey Report 2008
  13. 13. FreelanceSwitch Survey Report 2008
  14. 14. Why freelancing rocks
  15. 15. You are your own boss
  16. 16. Flexible hours
  17. 17. It’s a challenge
  18. 18. Varied work
  19. 19. Money
  20. 20. http://www.flickr.com/photos/e3000/2104850919 Why freelancing sucks
  21. 21. http://www.flickr.com/photos/e3000/2104850919 You are your own boss
  22. 22. http://www.flickr.com/photos/e3000/2104850919 Flexible hours
  23. 23. http://www.flickr.com/photos/e3000/2104850919 It’s a challenge
  24. 24. http://www.flickr.com/photos/e3000/2104850919 Varied work
  25. 25. http://www.flickr.com/photos/e3000/2104850919 Money
  26. 26. http://www.flickr.com/photos/e3000/2104850919
  27. 27. http://www.flickr.com/photos/stephenr/2861459880 Limited Company vs Sole Trader
  28. 28. http://www.flickr.com/photos/johannahobbs/321295599 Marketing
  29. 29. FreelanceSwitch Survey Report 2008
  30. 30. http://www.flickr.com/photos/zizzy/89696604 Money http://www.flickr.com/photos/zizzy/89696604
  31. 31. http://www.flickr.com/photos/zizzy/89696604 Undercharging http://www.flickr.com/photos/zizzy/89696604
  32. 32. http://www.flickr.com/photos/zizzy/89696604 The less they pay you, the less they respect you http://www.flickr.com/photos/zizzy/89696604
  33. 33. http://www.flickr.com/photos/zizzy/89696604 £500 over 4 weeks divided by 2 people works out at £1.56 per hour – I’m not showing you those sums to be patronising at all, please don’t think that, but I’m just merely trying to point out why it would have to be increased considerably before we could look to producing the site for you. http://sazzy.co.uk/2009/04/why-i-cant-build-a-website-for-500 “ Sarah Parmenter
  34. 34. http://www.flickr.com/photos/zizzy/89696604 Ask for money up- front. Always. http://www.flickr.com/photos/zizzy/89696604
  35. 35. http://www.flickr.com/photos/zizzy/89696604 Do the maths
  36. 36. http://www.flickr.com/photos/zizzy/89696604 Business Expenses (£10,000)
  37. 37. http://www.flickr.com/photos/zizzy/89696604 + Personal Expenses (£10,000)
  38. 38. http://www.flickr.com/photos/zizzy/89696604 ÷ Days you work (200)
  39. 39. http://www.flickr.com/photos/zizzy/89696604 ÷ Hours you work (8)
  40. 40. http://www.flickr.com/photos/zizzy/89696604 % Billable work (80%)
  41. 41. http://www.flickr.com/photos/zizzy/89696604 + Pension/Yacht Fund (£11,000)
  42. 42. http://www.flickr.com/photos/zizzy/89696604 = Ideal hourly rate £25 Break even rate £16.50
  43. 43. http://www.flickr.com/photos/zizzy/89696604 freelanceswitch.com/ rates
  44. 44. http://www.flickr.com/photos/zizzy/89696604 22% 22% 43%13% FreelanceSwitch Survey Report 2008
  45. 45. http://www.flickr.com/photos/427/2255670331/ Taxes
  46. 46. http://www.flickr.com/photos/427/2255670331/ Why should I register?
  47. 47. http://www.flickr.com/photos/427/2255670331/ National Insurance
  48. 48. http://www.flickr.com/photos/427/2255670331/ VAT
  49. 49. http://www.flickr.com/photos/427/2255670331/ Tax Return (class 4)
  50. 50. http://www.flickr.com/photos/427/2255670331/
  51. 51. http://www.flickr.com/photos/427/2255670331/
  52. 52. http://www.flickr.com/photos/julishannon/2434691031 Contracts
  53. 53. http://www.flickr.com/photos/julishannon/2434691031 What services you’re providing
  54. 54. http://www.flickr.com/photos/julishannon/2434691031 What happens if things go wrong
  55. 55. http://www.flickr.com/photos/julishannon/2434691031 Whether you can talk to other people about the project
  56. 56. http://www.flickr.com/photos/julishannon/2434691031 Who owns the work
  57. 57. http://www.flickr.com/photos/julishannon/2434691031 What happens if deadlines aren’t met
  58. 58. http://www.flickr.com/photos/julishannon/2434691031 When they must pay for the work
  59. 59. http://www.flickr.com/photos/julishannon/2434691031 When the project launches
  60. 60. http://www.flickr.com/photos/julishannon/2434691031 If you do not already take some form of payment prior to launching a site, no matter how difficult you think it might be, I urge you to re-think as I have never lost business due to it. While you are in possession of your hard work and while the client wants possession of their new website, the ball is in your court. http://sazzy.co.uk/2009/04/why-payment-prior-to- launch-is-so-important “ Sarah Parmenter
  61. 61. http://24ways.org/2008/contract-killer
  62. 62. http://www.flickr.com/photos/cathski/4983434794 Top 5 Freelancing Mistakes
  63. 63. http://www.flickr.com/photos/maistora/3014414972 #1 Offering too many services
  64. 64. WEB DESIGNER (SPECIALIST) FRONTENDCODE DESIGN UX BACKENDCODE Modified from Undercover User Experience Design - Cennydd Bowles and James Box (New Riders 2010)
  65. 65. Modified from Undercover User Experience Design - Cennydd Bowles and James Box (New Riders 2010) WEB DESIGNER (GENERALIST) FRONTENDCODE DESIGN UX BACKENDCODE
  66. 66. http://www.flickr.com/photos/vizzzual-dot-com/2226095398 http://twitter.com/aral/status/3128153930
  67. 67. http://www.flickr.com/photos/dschex/2352996007 http://twitter.com/aral/status/3123545872
  68. 68. http://www.flickr.com/photos/lukasvermeer/4185262465 #2 Taking on more work than you can cope with
  69. 69. http://www.flickr.com/photos/andrewbain/2228633614 #3 Not backing up
  70. 70. http://www.flickr.com/photos/kevinsteele/1507196484 Buy a laptop
  71. 71. http://www.flickr.com/photos/seeminglee/2149309015 #4 Linking from you professional website to your unprofessional Twitter feed
  72. 72. http://www.flickr.com/photos/barwell/114781031 #5 Referring to yourself as ‘we’ rather than ‘I’
  73. 73. flickr.com/photos/nowhere77/3377526222/ The Stereotype
  74. 74. http://www.flickr.com/photos/paopix/1005012929/
  75. 75. http://aneventapart.com/alasurvey2009/07.html
  76. 76. http://www.flickr.com/photos/marcthiele/5032878619
  77. 77. http://www.flickr.com/photos/adactio/463842816
  78. 78. http://www.flickr.com/photos/adactio/463842816
  79. 79. Nick Cammarata and David Merfield from http://uploadrobots.com/Nick Cammarata and David Merfield from http://uploadrobots.com/
  80. 80. Nick Cammarata and David Merfield from http://uploadrobots.com/ “Do you think your age has been a help or a hindrance to the development of the project?”
  81. 81. Nick Cammarata and David Merfield from http://uploadrobots.com/ “Being so young, VC backing was not an option as it’s too risky to invest in a couple highschoolers.”
  82. 82. Nick Cammarata and David Merfield from http://uploadrobots.com/ “We also have to constantly conceal our age because we are dealing with people’s important documents, and they might not trust us because people, including ourselves, are inherently ageist.”
  83. 83. James Proud http://giglocator.com
  84. 84. James Proud http://giglocator.com “Has your age got in the way of what you do, or has it helped you?”
  85. 85. James Proud http://giglocator.com “Before I had to show my face I never really promoted my age. I just didn’t think it was important. But it’s helped me the fact that people are amazed that I’ve done this at this age.”
  86. 86. http://www.flickr.com/photos/koesbong/158345090 “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” - Herman Cain
  87. 87. www.scrunchup.com
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