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Twitter 101 Mandi Bateson | April 2010
Mandi Bateson | April 2010 Twitter 101
Mandi Bateson | April 2010 Twitter 101  Source: Sysomos http://www.sysomos.com/insidetwitter/geography
Mandi Bateson | April 2010 Twitter 101
When to use it <ul><li>Customer service </li></ul><ul><ul><li>@bigpondteam </li></ul></ul><ul><ul><li>@askseesmic </li></u...
When to use it <ul><li>Monitor mentions </li></ul><ul><li>Monitter </li></ul><ul><li>Interactive Chats/Back chats </li></u...
Mandi Bateson | April 2010 Twitter 101
GET STARTED <ul><li>Your first steps on Twitter </li></ul>Mandi Bateson | April 2010 Twitter 101
Mandi Bateson | April 2010 Twitter 101  Secure a username Upload a profile image (stylised logo, photo, hero pic) Write an...
Mandi Bateson | April 2010 Twitter 101  For multiple search terms, put quotations around exact phrases Search by location
Mandi Bateson | April 2010 Twitter 101  Enter search query and hit enter Save the search to your dashboard
Mandi Bateson | April 2010 Twitter 101  Retweet interesting and relevant information Start conversations Follow other acco...
Mandi Bateson | April 2010 Twitter 101  Visit us at  daemongroupblog.com  and follow us  @daemondigital Mandi Bateson | Di...
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Twitter 101

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  • Twitter 101
  • http://www.sysomos.com/insidetwitter/geography Twitter 101
  • When the client is ready Customer service – bigpond during faults in service, proactively seeking out negative comments Within promotion – personal branding, campaigns Broadcast – traffic updates, news, blog posts, jobs Celebrities – verified accounts Personal/Networking – sharing information, link to what reading, blogs, interesting industry news, SAP and Comm Bank reps Twitter 101
  • Involve those not attending (Ad:tech San Fran) Filter out noise Search - Gathers information on people’s experiences with products and services. Brands searching on mentions real time feedback Difficulties – hard to track back to info Twitter 101
  • Twitter 101
  • Twitter 101
  • Transcript of "Twitter 101"

    1. 1. Twitter 101 Mandi Bateson | April 2010
    2. 2. Mandi Bateson | April 2010 Twitter 101
    3. 3. Mandi Bateson | April 2010 Twitter 101 Source: Sysomos http://www.sysomos.com/insidetwitter/geography
    4. 4. Mandi Bateson | April 2010 Twitter 101
    5. 5. When to use it <ul><li>Customer service </li></ul><ul><ul><li>@bigpondteam </li></ul></ul><ul><ul><li>@askseesmic </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>@Zappos </li></ul></ul><ul><ul><li>@iSpyLevis </li></ul></ul><ul><li>Broadcast </li></ul><ul><ul><li>@smhnews </li></ul></ul><ul><ul><li>@sydtraffic_city </li></ul></ul><ul><li>Celebrities </li></ul><ul><ul><li>@stephenfry </li></ul></ul><ul><li>Personal/Networking </li></ul><ul><ul><li>@servantofchaos </li></ul></ul><ul><ul><li>@ozdj </li></ul></ul><ul><li>Dell </li></ul><ul><ul><li>Follow Dell on Twitter </li></ul></ul>Mandi Bateson | April 2010 Twitter 101
    6. 6. When to use it <ul><li>Monitor mentions </li></ul><ul><li>Monitter </li></ul><ul><li>Interactive Chats/Back chats </li></ul><ul><li>#eventprofs </li></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Tweet Chat </li></ul></ul><ul><li>#adtechsf </li></ul><ul><li>#smx </li></ul><ul><li>Search engine </li></ul><ul><li>Twitter search </li></ul><ul><li>TV </li></ul><ul><li>@abcqanda </li></ul><ul><li>#masterchef #origin #melbournecup </li></ul>Mandi Bateson | April 2010 Twitter 101
    7. 7. Mandi Bateson | April 2010 Twitter 101
    8. 8. GET STARTED <ul><li>Your first steps on Twitter </li></ul>Mandi Bateson | April 2010 Twitter 101
    9. 9. Mandi Bateson | April 2010 Twitter 101 Secure a username Upload a profile image (stylised logo, photo, hero pic) Write an introductory tweet (acknowledge if you’re in for a slow start) Write a bio and link to a page with more information
    10. 10. Mandi Bateson | April 2010 Twitter 101 For multiple search terms, put quotations around exact phrases Search by location
    11. 11. Mandi Bateson | April 2010 Twitter 101 Enter search query and hit enter Save the search to your dashboard
    12. 12. Mandi Bateson | April 2010 Twitter 101 Retweet interesting and relevant information Start conversations Follow other accounts Share your information Have some fun!
    13. 13. Mandi Bateson | April 2010 Twitter 101 Visit us at daemongroupblog.com and follow us @daemondigital Mandi Bateson | Digital Planning Director | @mab397
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