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Twitter 101
 

Twitter 101

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  • Twitter 101
  • http://www.sysomos.com/insidetwitter/geography Twitter 101
  • When the client is ready Customer service – bigpond during faults in service, proactively seeking out negative comments Within promotion – personal branding, campaigns Broadcast – traffic updates, news, blog posts, jobs Celebrities – verified accounts Personal/Networking – sharing information, link to what reading, blogs, interesting industry news, SAP and Comm Bank reps Twitter 101
  • Involve those not attending (Ad:tech San Fran) Filter out noise Search - Gathers information on people’s experiences with products and services. Brands searching on mentions real time feedback Difficulties – hard to track back to info Twitter 101
  • Twitter 101
  • Twitter 101

Twitter 101 Twitter 101 Presentation Transcript

  • Twitter 101 Mandi Bateson | April 2010
  • Mandi Bateson | April 2010 Twitter 101
  • Mandi Bateson | April 2010 Twitter 101 Source: Sysomos http://www.sysomos.com/insidetwitter/geography
  • Mandi Bateson | April 2010 Twitter 101
  • When to use it
    • Customer service
      • @bigpondteam
      • @askseesmic
    • Promotion
      • @Zappos
      • @iSpyLevis
    • Broadcast
      • @smhnews
      • @sydtraffic_city
    • Celebrities
      • @stephenfry
    • Personal/Networking
      • @servantofchaos
      • @ozdj
    • Dell
      • Follow Dell on Twitter
    Mandi Bateson | April 2010 Twitter 101
  • When to use it
    • Monitor mentions
    • Monitter
    • Interactive Chats/Back chats
    • #eventprofs
      • Summary
      • Tweet Chat
    • #adtechsf
    • #smx
    • Search engine
    • Twitter search
    • TV
    • @abcqanda
    • #masterchef #origin #melbournecup
    Mandi Bateson | April 2010 Twitter 101
  • Mandi Bateson | April 2010 Twitter 101
  • GET STARTED
    • Your first steps on Twitter
    Mandi Bateson | April 2010 Twitter 101
  • Mandi Bateson | April 2010 Twitter 101 Secure a username Upload a profile image (stylised logo, photo, hero pic) Write an introductory tweet (acknowledge if you’re in for a slow start) Write a bio and link to a page with more information
  • Mandi Bateson | April 2010 Twitter 101 For multiple search terms, put quotations around exact phrases Search by location
  • Mandi Bateson | April 2010 Twitter 101 Enter search query and hit enter Save the search to your dashboard
  • Mandi Bateson | April 2010 Twitter 101 Retweet interesting and relevant information Start conversations Follow other accounts Share your information Have some fun!
  • Mandi Bateson | April 2010 Twitter 101 Visit us at daemongroupblog.com and follow us @daemondigital Mandi Bateson | Digital Planning Director | @mab397