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There are hundreds of tools (free and paid) to track social media campaigns. So why is it so hard to report on social media effectiveness? ...

There are hundreds of tools (free and paid) to track social media campaigns. So why is it so hard to report on social media effectiveness?

This presentation will give you practical tips for campaign reporting as well as an overview of the critical components of social media measurement - context, comparison and conversions.

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digital communications metrics social media social media marketing social media measurement

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