Measuring your social media effectiveness
by Mandi Bateson on Aug 18, 2010
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There are hundreds of tools (free and paid) to track social media campaigns. So why is it so hard to report on social media effectiveness? ...
There are hundreds of tools (free and paid) to track social media campaigns. So why is it so hard to report on social media effectiveness?
This presentation will give you practical tips for campaign reporting as well as an overview of the critical components of social media measurement - context, comparison and conversions.
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