What would be your first impression of me?First opportunity to make an impression is with an avatar. If you were to stalk me online these are the faces of Mandi that you would encounter. 4 main possibilities – Twitter (personal and professional), LinkedIn, Google + and FacebookSo what makes an impression?
How do you make an impression? Persona – how you present yourself onlineFootprint – what impact you leave behindPersonas – avatars, etiquette, personal vs professional, what does it all say about you? No matter how real you are when you create an account online you a creating a persona. More professional? More niche (focus on food/travel) Speak with more eloquence, rethink that jokeFootprint – online activity that leaves an impression, everything from your profiles you complete yourself, photos tagged of you by someone else, content created by you, mentions of youFootprint – how is your online activity making an impression for you?
Difference in online world now compared with 15 years ago/10 years ago/5 years ago – did you think you’d be exchanging your Twitter username in crowded bars or at conferences? Is it memorable, easy to share, easy to remember, significant? Business vs professional – share a haircut. Who cares? The right audience will. Difference between making a connection and keeping it professional. Social networks have allowed us to evolve a persona depending on the network. Facebook – friends and family. LinkedIn – colleagues and peers, Twitter – mixed. Google + comes along and wants to be everything. We have a different persona for different networks but where do the lines blur? Is it ok to be personal/professional. Will it improve or detract from your online brand?Bring it back to the whole point of marketing – what does your audience want? But where’s the balance?
Can you fake a personality? Can you keep up a persona of someone you’re not?How to get caught out – people know the real you, inconsistencies in stories, behaviours, tone/languageBe the real you. But how do you be the real you online? What kind of behaviour makes an impression? And what’s the difference between being real and being appropriate? Social media etiquette – difference between “doing it wrong” and the impression you are making to many people.
Who knows someone like this? What is your impression of these people? Recommendations for etiquette coming later. First a look at your footprint
Hands up if you’ve Googled yourself. So what do you want your Google profile to say about you? Do you want it to say anything at all? For everyone of us it will be different. For some it will be their extended resume showcasing many achievements in an illustrious career. For others it will be a reflection of the rich life they lead and their varied interests. But what if you want to protect your reputation or hide away? Is there anything that can be done?What if there’s nothing because you don’t interact online?
What if you don’t have a footprint? What does it mean not to be involved in social networks now?We’ve started to expect interactions to happen online. Everytime we do, we leave a footprint. Who has Googled a potential employee?
Opinions expressedHas anyone ever asked for your opinion? If it was for a publication or news story it could appear online. That clever quote you gave as an obnoxious student could come back to haunt you. Names mentionedWherever your name has been mentioned, if it finds its way on to the way it can turn up on your Google profile. Even the minutes of that meeting you attended or a presentation you once gave, if your name appears then its there for someone to find.Contributions recognisedAny contributions you may have made to a web site is part of your profile. Were those photos you took accredited to you, did that article or letter you wrote get published on their web site? Directories listedIts not just the phone book where you may be listed. Are you on professional lists or noted as having a special interest? Charitable donationsIn this age of transparency and online payments the likelihood is that the charities and causes you support financially will publish their benefactors. Your good deeds won’t go unnoticed.Satisfied testimonialsThere’s nothing better than a satisfied customer giving feedback. If you’ve given encouraging words or have had them said about you, its likely that everyone else can heat about it too.Sporting heroesHow was your time in that 10km fun run? Were there any photos of you finishing City2Surf? If you can find your times and images online, you can rest assured that Google will too. Recognition guaranteedThe achievement of having your hard work recognised at an award ceremony with a win or a nomination will certainly be rewarded with a Google mention too. And if you were snapped at the gala event you’ll get double the exposure.Press releasedDid your latest successes get you a mention in the company press release? Was your last career move proudly announced by your employer? If it was released to the press it can be found.Conferences attendedSome functions and events release their delegate lists for all to see. It’s not just the people you meet there, but the people who are interested in you that can follow your whereabouts.Speaker opportunitiesYou may have everyone hanging on your every word when you are engaged to speak. Often the event literature is available online for all to see long after your last words are spoken.Club membersTaking out a membership for an association or joining a society can mean signing up for more exposure than you first thought. The company you keep and unions you make are there for all to see.Petitions signedAdding the weight of your name to a list of signatories is a powerful way to bring about change. Such actions continue to influence long after the sands of time have shifted.
Be consistent – keep your avatar, images are strong, don’t change your name oftenBe targeted – ok to have separate accounts if you can be botheredBe a follower – don’t just broadcast, more cut through if you interactBe a team player – attribute links and thoughts, RT/HT/viaBe interesting – whatever that means to your audienceBe careful – Twitter machine can spread inaccurate info fastDon’t be a spammer – if you have a message to get across do it wellDon’t be neglectful – if you forget about Twitter it will forget about youDon’t be disrespectful – if you’re hot tempered don’t fire off something without thinking of the consequencesDon’t be shy – start a conversationDon’t be fake – you will be caught out. EventuallyDon’t be scared – it’s ok to be new to Twitter and to make mistakes
Be familiar – know your way around Facebook to avoid embarrassing mistakesBe alert – be aware of changes to Facebook’s features and functionsBe respectful – what you share online has an impact on the first impressions of others (tagging photos, places, events)Be tailored – Facebook allows customised updates and friend lists Be social – Facebook is a great way to reach out to peopleBe real – Facebook prefers real data and could shut down fake profilesDon’t be lazy – take the time to set up your profile correctly and continue to add people to proper lists etcDon’t be too public – Facebook’s presence means it ranks high in Google searchDon’t be overwhelming – please don’t like every update or comment on everythingDon’t be gullible – don’t click on the link that says “OMG I can’t believe this school teacher was caught on camera doing this”Don’t be an oversharer – just because you can tell everyone all of your thoughts doesn’t mean you have toDon’t be too specific – Facebook mines your data and uses it
Be comprehensive – fill out your profile entirely as it has it’s benefits (colleagues, visualise data, search results)Be an expert – LinkedIn AnswersBe collaborative – LinkedIn GroupsBe professional – can link through RSS feeds, remember that if you post personally on TwitterBe integrated – use the plugins to show what you’re reading, what you’re sharing, what’s your presentingBe supportive – recommend people Don’t be a spammer – invites, recommendationsDon’t be a drone – just because it is professional doesn’t mean you have to lack personalityDon’t be a stalker – people can see that you’ve been viewing their profile so don’t stalk (unless you want to)Don’t be a liar – lie about your experience and you will be caught outDon’t be modest – this is your opportunity to sell yourselfDon’t be obvious – if you’re inconsistent with your updates people will assume you’re only updating because you’re looking
SHORT TAKES MAKE A FIRST IMPRESSION THAT LASTS @mab397 Start
Introducing Mandi mandib @mab397 Google + digital director, festival junkie, cupcake tragic. founding member mandibateson @digitalmands Facebook marketer, networker, sponge. digital director. posting links, taking names
How to make an impression Personas Footprint Impressions
Personas We all wear masks, and the time comes when we cannot remove them without removing some of our own skin. André Berthiaume
What about me? 1. Be consistent. 2. Be targeted. 3. Be a follower. 4. Be a team player. 5. Be interesting. 6. Be careful. 1. Don’t be a spammer. 2. Don’t be neglectful. 3. Don’t be disrespectful. 4. Don’t be shy. 5. Don’t be fake. 6. Don’t be scared. DON’Ts DO’s
What about me? 1. Be familiar. 2. Be alert. 3. Be respectful. 4. Be tailored. 5. Be social. 6. Be real. DON’Ts DO’s 1. Don’t be lazy. 2. Don’t be too public. 3. Don’t be overwhelming. 4. Don’t be gullible. 5. Don’t be an oversharer. 6. Don’t be too specific.
What about me? 1. Be comprehensive. 2. Be an expert. 3. Be collaborative. 4. Be professional. 5. Be integrated. 6. Be supportive. 1. Don’t be a spammer. 2. Don’t be a drone. 3. Don’t be a stalker. 4. Don’t be a liar. 5. Don’t be modest. 6. Don’t be obvious. DON’Ts DO’s
Short and sweet In 140 characters or less Use social media to put your best foot forward with peers, contacts and potential employers #shorttakes About 2 minutes ago via Short Takes
@mab397 mandibateson Connect with me North Sydney, Australia (+61) 417720787 firstname.lastname@example.org mab397.wordpress.com