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Big on YouTube
 

Big on YouTube

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  • YouTube is the most popular video platform for video engagement in the blogosphere with 81.9% of total embedded and linked videos; followed by Vimeo (8.8%), Daily Motion (4%) and MySpace (1.1%). YouTube engagement across genders is 58% male and 42% female. Within YouTube, the most active demographic group engaging with video is 20-35-year-olds; three times larger than the second-most active demographic.
  • http://www.sysomos.com/insidetwitter/geography
  • Groundswell profile tool shows your target market’s behaviours http://www.forrester.com/groundswell/profile_tool.html
  • Episodic content, breakdown into categories or themes
  • Flickr groups - categories
  • Go viral
  • Visit namechk.com to check the availability of your username across various social networks
  • MySpace plans to launch a new video product
  • Music – copyrights
  • In Australia year on year there has been a decrease in one word search terms of 2.3% and two word search terms of 1.9%. Hitwise, November 200937. Search requests longer than three words have increased over the past 12 months by 2.8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months. Hitwise, November 2009
  • Need – a good title, key message (including links) in the start of the description. YouTube truncates the description, don’t rely on fans to click through to more.

Big on YouTube Big on YouTube Presentation Transcript

  • Mandi Bateson | April 2010
    BIG ON YOUTUBE
  • Mandi Bateson | April 2010
    SMX Sydney | Video
    delicious.com/mab397/smx
    youtube.com/mab397
    slideshare.net/mab397
  • Mandi Bateson | April 2010
    SMX Sydney | Video
    Source: Sysomos http://www.sysomos.com/reports/video/
  • Mandi Bateson | April 2010
    SMX Sydney | Video
  • Mandi Bateson | April 2010
    SMX Sydney | Video
    This is Australia
    70% of AU internet users visit the site
    18% mobile social networkers visit YouTube via their mobile
    16% do it daily
    63% watched online video for a product/service
    4th most visited website in Australia
    Source: The Nielsen Company, Alexa,
  • March 2010
    How social media has changed the way we engage on the web
  • CONTENT
    What makes a great video?
    Mandi Bateson | April 2010
    SMX Sydney | Video
  • Mandi Bateson | April 2010
    SMX Sydney | Video
    DRAMA
    fun
    CONTROVERSY
  • Mandi Bateson | April 2010
    SMX Sydney | Video
    INVEST IN GOOD CONTENT
    AND MAKE IT SERVE MULTIPLE PURPOSES
    EPISODIC  CATEGORICAL
  • Mandi Bateson | April 2010
    SMX Sydney | Video
    Production considerations
    Cameramen?
    Editing?
    Permits?
    Rehearsals?
    talent?
    Your objectives?
    When in doubt . . .
    KEEP IT SIMPLE, STUPID
  • THE Set up
    How do you get started?
    Mandi Bateson | April 2010
    SMX Sydney | Video
  • March 2010
    How social media has changed the way we engage on the web
    Source: namechk.com
  • Mandi Bateson | April 2010
    SMX Sydney | Video
  • Mandi Bateson | April 2010
    SMX Sydney | Video
  • Mandi Bateson | April 2010
    SMX Sydney | Video
  • Mandi Bateson | April 2010
    SMX Sydney | Video
  • reporting
    How do you know it’s working?
    Mandi Bateson | April 2010
    SMX Sydney | Video
  • Mandi Bateson | April 2010
    SMX Sydney | Video
  • Mandi Bateson | April 2010
    SMX Sydney | Video
  • Mandi Bateson | April 2010
    SMX Sydney | Video
    delicious.com/mab397/smx
    youtube.com/mab397
    slideshare.net/mab397
  • www.daemondigital.com
    © Daemon Group 2010
    Visit us at daemongroupblog.com and follow us @daemondigital
    Mandi Bateson | Digital Planning Director | @mab397