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Big on you tube

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Want to be big on YouTube? Get the lowdown on what makes great content.

Want to be big on YouTube? Get the lowdown on what makes great content.

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  • YouTube is the most popular video platform for video engagement in the blogosphere with 81.9% of total embedded and linked videos; followed by Vimeo (8.8%), Daily Motion (4%) and MySpace (1.1%). YouTube engagement across genders is 58% male and 42% female. Within YouTube, the most active demographic group engaging with video is 20-35-year-olds; three times larger than the second-most active demographic.
  • http://www.sysomos.com/insidetwitter/geography
  • Groundswell profile tool shows your target market’s behaviours http://www.forrester.com/groundswell/profile_tool.html
  • Episodic content, breakdown into categories or themes
  • Flickr groups - categories
  • Go viral
  • Visit namechk.com to check the availability of your username across various social networks
  • MySpace plans to launch a new video product
  • Music – copyrights
  • In Australia year on year there has been a decrease in one word search terms of 2.3% and two word search terms of 1.9%. Hitwise, November 200937. Search requests longer than three words have increased over the past 12 months by 2.8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months. Hitwise, November 2009
  • Need – a good title, key message (including links) in the start of the description. YouTube truncates the description, don’t rely on fans to click through to more.
  • Transcript

    • 1. BIG ON YOUTUBE
    • 2. delicious.com/mab397/smx
      youtube.com/mab397
      slideshare.net/mab397
    • 3. Source: Sysomos http://www.sysomos.com/reports/video/
    • 4.
    • 5. This is Australia
      70% of AU internet users visit the site
      18% mobile social networkers visit YouTube via their mobile
      16% do it daily
      63% watched online video for a product/service
      4th most visited website in Australia
      Source: The Nielsen Company, Alexa,
    • 6.
    • 7. CONTENT
      What makes a great video?
    • 8. DRAMA | FUN| CONTROVERSY
    • 9. INVEST IN GOOD CONTENT
      AND MAKE IT SERVE MULTIPLE PURPOSES
      EPISODIC  CATEGORICAL
    • 10. Production considerations
      Cameramen?
      Editing?
      Permits?
      Rehearsals?
      talent?
      Your objectives?
      When in doubt . . .
      KEEP IT SIMPLE, STUPID
    • 11.
    • 12. THE Set up
      How do you get started?
    • 13. Source: namechk.com
    • 14.
    • 15.
    • 16.
    • 17.
    • 18. reporting
      How do you know it’s working?
    • 19.
    • 20.
    • 21. delicious.com/mab397/smx
      youtube.com/mab397
      slideshare.net/mab397
    • 22. Mandi Bateson | Digital Director | @mab397

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