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Big on you tube

by Mandi Bateson

Want to be big on YouTube? Get the lowdown on what makes great content.

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http://digitaldecember.wordpress.com

YouTube is the most popular video platform for video engagement in the blogosphere with 81.9% of total embedded and linked videos; followed by Vimeo (8.8%), Daily Motion (4%) and MySpace (1.1%). YouTube engagement across genders is 58% male and 42% female. Within YouTube, the most active demographic group engaging with video is 20-35-year-olds; three times larger than the second-most active demographic.
http://www.sysomos.com/insidetwitter/geography
Groundswell profile tool shows your target market’s behaviours http://www.forrester.com/groundswell/profile_tool.html
Episodic content, breakdown into categories or themes
Flickr groups - categories
Go viral
Visit namechk.com to check the availability of your username across various social networks
MySpace plans to launch a new video product
Music – copyrights
In Australia year on year there has been a decrease in one word search terms of 2.3% and two word search terms of 1.9%. Hitwise, November 200937. Search requests longer than three words have increased over the past 12 months by 2.8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months. Hitwise, November 2009
Need – a good title, key message (including links) in the start of the description. YouTube truncates the description, don’t rely on fans to click through to more.

BIG ON YOUTUBE
delicious.com/mab397/smx
youtube.com/mab397
slideshare.net/mab397
Source: Sysomos http://www.sysomos.com/reports/video/
This is Australia
70% of AU internet users visit the site
18% mobile social networkers visit YouTube via their mobile
16% do it daily
63% watched online video for a product/service
4th most visited website in Australia
Source: The Nielsen Company, Alexa,
CONTENT
What makes a great video?
DRAMA | FUN| CONTROVERSY
INVEST IN GOOD CONTENT
AND MAKE IT SERVE MULTIPLE PURPOSES
EPISODIC  CATEGORICAL
Production considerations
Cameramen?
Editing?
Permits?
Rehearsals?
talent?
Your objectives?
When in doubt . . .
KEEP IT SIMPLE, STUPID
THE Set up
How do you get started?
Source: namechk.com
reporting
How do you know it’s working?
delicious.com/mab397/smx
youtube.com/mab397
slideshare.net/mab397
Mandi Bateson | Digital Director | @mab397