TAIWAN
Officially known as REPUBLIC OF CHINA
LOCATION OF THE COUNTRY
REPUBLIC OF CHINA


AREA – 36,193 Square Kilometers (136th)



Population - 23,340,136
 Males

- 11,678,151
 Females -...
REPUBLIC OF CHINA


Currency – New Taiwan Dollar (NT$)
1 USD = 29.51 NT$
1 NT$ = 2.12 INR



Main Industries :-

Electr...
FAMILY LIFE







Taiwanese culture has favored the value of loyalty
over fairness and honesty
A Taiwanese mind is no...
BUSINESS ETIQUETTE


Time is not as important as successfully ending the
meeting



Meetings will continue until the dis...
EXPORTS


Export Goods
 Electronics
 Flat

Panels
 Optical and Photographic
 Measuring Instruments
Main

Export Part...
EXPORTS
IMPORTS


Import Goods
 Electronic
 Machinery

 Crude

petroleum
 Precision Equipment


Main Import Partners
 Japan...
IMPORTS
CHINA AND TAIWAN
CHINA’S RELATIONSHIP WITH TAIWAN
Political Relations (One China Policy)




Viewpoints within China
Claims Taiwan to be ...
CHINA’S RELATIONSHIP WITH TAIWAN


Trade Relations



Despite diplomatic friction, Economic relationship is positive


...
CHINA’S RELATIONSHIP WITH TAIWAN



Trade Relations
In June 2010 both countries signed Economic Co-operation

framework ...
MANUFACTURING HUB


Taiwan is aggressively seeking manufacturers globally



Distinctive geographical location



Offer...
TOURISM STRATEGIES


Rich tourism resources in the country



Travel service centers
Taipei
 Scenery spot
 Airport
 B...
TOURISM STRATEGIES


Inviting spokespersons to shoot promotional films and posters



TV programmes on National Geograph...
Taiwan country details
Taiwan country details
Taiwan country details
Taiwan country details
Taiwan country details
Taiwan country details
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Taiwan country details

  1. 1. TAIWAN Officially known as REPUBLIC OF CHINA
  2. 2. LOCATION OF THE COUNTRY
  3. 3. REPUBLIC OF CHINA  AREA – 36,193 Square Kilometers (136th)  Population - 23,340,136  Males - 11,678,151  Females - 11,661,985  Capital - Taipei  Official Language – Standard Mandarin  GDP - $466.8 billion  Per Capita Income - $18,300
  4. 4. REPUBLIC OF CHINA  Currency – New Taiwan Dollar (NT$) 1 USD = 29.51 NT$ 1 NT$ = 2.12 INR  Main Industries :- Electronics Communication Products Machinery Iron and Steel and Information Technology
  5. 5. FAMILY LIFE     Taiwanese culture has favored the value of loyalty over fairness and honesty A Taiwanese mind is not an individual mind, but a family mind People work, live and find solace in their family Taiwanese people sometimes feel overburdened by their parents
  6. 6. BUSINESS ETIQUETTE  Time is not as important as successfully ending the meeting  Meetings will continue until the discussion is completed  People communicate indirectly and are concerned as how their words and content effect others
  7. 7. EXPORTS  Export Goods  Electronics  Flat Panels  Optical and Photographic  Measuring Instruments Main Export Partners  Mainland China (27.1%)  Hong Kong (13.2%)  United States (10.3%)  Japan (6.4%)
  8. 8. EXPORTS
  9. 9. IMPORTS  Import Goods  Electronic  Machinery  Crude petroleum  Precision Equipment  Main Import Partners  Japan (17.6%)  Mainland China (16.1%)  United States (9.5%)
  10. 10. IMPORTS
  11. 11. CHINA AND TAIWAN
  12. 12. CHINA’S RELATIONSHIP WITH TAIWAN Political Relations (One China Policy)   Viewpoints within China Claims Taiwan to be a part of China, despite the existence of 2 Governments  People’s Republic of China (POC) – Mainland China  Republic of China (ROC) – Taiwan   Viewpoints within Taiwan Believes China only refers to People’s Republic of China (POC)  States China and Taiwan as 2 different countries  People’s Republic of China (POC) – Mainland China  Republic of China (ROC) – Taiwan 
  13. 13. CHINA’S RELATIONSHIP WITH TAIWAN  Trade Relations  Despite diplomatic friction, Economic relationship is positive  China is largest trading partner    Almost 30% of exports are sold to China making it largest trading partner Likewise Taiwan ranks top 10 in China’s trading partner Increase of direct flights between China and Taiwan to 270 per week from 108 per week (since 2009)
  14. 14. CHINA’S RELATIONSHIP WITH TAIWAN   Trade Relations In June 2010 both countries signed Economic Co-operation framework agreement  Which cut tariffs on 539 Taiwanese exports to China  Likewise 267 Chinese exports to Taiwan
  15. 15. MANUFACTURING HUB  Taiwan is aggressively seeking manufacturers globally  Distinctive geographical location  Offers strong protection of intellectual property  More secure legal environment  More developed, predictable & transparent market environment  Lower Tax rate at 17% compared to 25 % with China  Labour productivity $43 compared to $8 with China  Labour costs in Taiwan are still more expensive than China
  16. 16. TOURISM STRATEGIES  Rich tourism resources in the country  Travel service centers Taipei  Scenery spot  Airport  Bus station  Attraction activities like      Lantern festival exhibition Chinese food exhibition International tourism fairs Hosting tourism websites in many languages
  17. 17. TOURISM STRATEGIES  Inviting spokespersons to shoot promotional films and posters  TV programmes on National Geographic  Targeting to create a “Taiwan Fad” for tourists visiting Asia  Government loosening relative regulations to attract tourists

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