Acknowledgement:First of all I would like to thanks to all mighty ALLAHA for giving me a happily andhealthy life.ALLAH blessing were uncountable if we thanks to ALLAH whole life we cant thanksto ALLAH for giving us such a beautiful life I take this opportunity to express my profound gratitude and deep regards tomy guide “Rizwan Khan” for his exemplary guidance, monitoring andconstant encouragement throughout the course of this thesis. The blessing, helpand guidance given by him time to time shall carry me a long way in the journey oflife on which I am about to embark. Sir helps us whole semester and guiding us and in the end of the semester hehelps us to preparing report on marketing mix 4p’s of marketing. Lastly, I thank almighty my friends (Kosain Ahmed, Atiya Hashim andMohammad Noman Siddiquie) for their constant encouragement without whichthis assignment would not be possible.
Table of contents Marketing mixSerial num Topic name Page num01 Acknowledgement02 Executive summary03 Introduction of Pepsi04 Presenting 4 p’s05 Analysis06 conclusion08 Recommendation09 ReferencesRemarks:
Executive summary Executive summary of Pepsi is that Pepsi is the world’s numberone brand and in that repot we discuss Pepsi 4 p’s product place priceand promotion. In this report we discuss Pepsi history where it wasmade first time and how it become popular all over the world. We discuss Pepsi 4ps in which we discus and than we analysisabout the product and give some suggestion about there competitorshow to fight and how to sell more than your competitors and attractyour competitors customer. And than we conclusion about the productand told many other’s variety which is not presented in this due to notnecessary.
Pepsi Background Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Davis Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi Variants produced over the years.
Introduction: Pepsi was first introduced as "Brads Drink” in New Bern, North Carolina,United States, in 1893 by Caleb Bradham, who made it at his drugstore where thedrink was sold. It was later labeled Pepsi Cola, named after the digestive enzymePepsin and kola nuts used in the recipe. Bradham sought to create a fountaindrink that was delicious and would aid in digestion and boost energy.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rentedwarehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsiwas sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909,automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before arace." The advertising theme "Delicious and Healthful" was then used over thenext two decades. In 1926, Pepsi received its first logo redesign since the originaldesign of 1905. In 1929, the logo was changed again.In 1931, at the depth of the Great Depression, the Pepsi-Cola Company enteredbankruptcy – in large part due to financial losses incurred by speculating on wildlyfluctuating sugar prices as a result of World War I. Assets were sold and Roy C.Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soonPepsis assets were purchased by Charles Guth, the President of Loft Inc. Loft wasa candy manufacturer with retail stores that contained soda fountains. He soughtto replace Coca-Cola at his stores fountains after Coke refused to give him adiscount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Colasyrup formula.On three separate occasions between 1922 and 1933, the Coca-Cola Companywas offered the opportunity to purchase the Pepsi-Cola company, and it declinedon each occasion.
Pepsi ‘s Marketing mix
Product : Pepsi has been bringing funand refreshment to consumers for over 100 years. Learn moreabout our flagship brand and the broad spectrum of beverages itoffers worldwide. PepsiCo, Incorporated is a Fortune 500,American multinational corporation headquarteredin Purchase, New York, with interests in manufacturing andmarketing a wide variety of carbonated and non- carbonatedbeverages Pepsi is known as worlds numbers one cold drink and spreadall over the worlds. Pepsi consumptions increase day by day dueto increase of Pepsi lover.Design: Its design is different from others colddrinks.Brand Name: Our products can be found in nearly 200countries around the globe. PepsiCo is a globalfood and beverage leader with a diverseproduct portfolio that includes 22 brands that each generatesmore than $1 billion each in annual retail sales. Take a closer lookat the brands and products that make up the PepsiCo portfolio.Variety: Pepsi is available in many flavorsaccording to the customers need and wants.
Examples of its variety of its products
Prices:Price includes the pricing strategy of the company for itsproducts. How much customer should pay for a product? Pricingstrategy not only related to the profit margins but also helps infinding target customers. Pricing decision also influence thechoice of marketing channelsPrice decisions include: Pricing Strategy (Penetration, Skim, etc) List Price payment period Discounts Financing Credit termsThe soft drink industry today is confronted with a bewilderingarray of price increases. Our expenditures for labor, ingredients,transportation and more all continue to rise. The cost ofaluminum alone has increased dramatically since last year. Acrossour entire system however, we have been cutting overhead andre-engineering our manufacturing process in order to keep ourprices competitive. It is our policy to limit any price increases tothe retail trade to the lowest possible extent ProvidingPrice of a Pepsi is also affordable for a normal person that can beafford ed. Pepsi is given to it lover at nominal rates Pepsi isavailable in various prices. Price of all soft drinks were probablysame but Pepsi lovers wants Pepsi instead of coke dew and 7upand other drinks.
Discount Providing quality products at the lowest possible price hasalways been one of the main concerns of Pepsi.For example, in PAKISTAN two-liter bottle of Pepsicost 90rs and allow discount to its retailers andwhole sallers and also allow discount in RAMZAN
Place:it not only includes the place where the product is placed, allthose activities performed by the company to ensure theavailability of the product tot he targeted customers. Availabilityof the product at the right place, at the right time and in the rightquantity is crucial in placement decisions.Placement decisions include: Placement Distribution channels Logistics Inventory Order processing Market coverage selection of channel membersIntroduction of Pepsi. Pepsi was first introduced as "Brads Drink. n New Bern,North Carolina, United States, in 1893 by Caleb Bradham, whomade it at his drugstore where the drink was sold. It was laterlabeled Pepsi Cola, named after the digestive enzyme Pepsin andkola nuts used in the recipe. Pepsi was firstly introduce with thename of Pepsi cola and than converted into Pepsi name. somepictures of Pepsi when it was introduce in new Bern northCarolina and united state are.
Channel of distribution:
Promotion: Promotion includes all communication and selling activities topersuade future prospects to buy the product. Promotiondecisions include: Advertising Media Types Message Budgets Sales promotion Personal selling Public relations Direct marketingMethods of promotions Pepsi uses various methods to Promote its products, mostly it is through advertisements and via crickets and films hero also cast for Pepsi advertisement and publicity Another way to publicity is to offer a new scheme into market that buy Pepsi 300ml and chance to win ticket to watch world cup live with blab blab blab.
Analysis:Pepsi is famous and favorite soft drink of every even butit is being more popular in youngster. But there is athough time competitors in a market with Pepsi is cocacola which is also most popular in all over the world.There is a big competition between Pepsi and coke.According to the market survey Pepsi is defeating coke just by 2% itmeans that 52% lover of Pepsi is spread all over the world but there isalso a big fan of coke all over the world it means that Pepsi have tointroduce some thing new in a market.I think Pepsi has to introduce again juice in a market with variousflavors. Pepsi introduce Tropicana into market which is a popular in amarket which is in only mango flavor. But we all know that all peoplehave not same taste that kept in our mind being as a manufacturerPepsi has to introduce again juice in a market with the old nameTROPICAN but in different flavors like orange, strawberry, grapes andbanana flavors which will be popular.
Conclusion: Over all Pepsi is number one brand in all over the world and it isnumber one beverage and made a king of all beverages. Pepsi isavailable in many different taste according to the consumers need andwants. Pepsi is available in Pepsi max and Pepsi diet(for sugar freepatients), Pepsi vanilla. Pepsi cappuccino , Pepsi strawberry burst, Pepsistrawberry, Pepsi Tropicana chill, Pepsi Tropicana(juice)And Pepsi aquafina water.
RecommendationsWe recommended for Pepsi that Pepsi has to increase the number ofvariety that is provided in a market which is not enough to beat theircompetitor because its competitors gives more than flavors in marketwhich attract customers. Pepsi competitors are were not only coke butit is a war between coke 7up sprite and dew also so pepsi companyhave to be very attentive and more advertisement more than yourcompetitors. Makes franchise outlets promotions and gives morediscounts offers and gives offer in market like given in when t20 worldcup occurs “BUY PEPSI AND WIN A CHANCE TO GO SRILANKA ANDWATCH LIVE MATCH BETWEEN PAK n INDIA”Pepsi has to provide a new flavor in a market like no one introduce in amarketI recommended that Pepsi has to provide a new flavor in a market likePepsi in a orange flavor which will be popular in all over the worldbecause its competitors only provide only few products in a market butPepsi introduces many flavors in a market like Pepsi vanilla Pepsi white(yoghurt taste) Pepsi zero (sugar free) and many more products. Ithought it will be become a popular product in the market becausePepsi lover’s is waiting for another product of Pepsi.
References:Our book which is recommended by our sir RIZWAN KHAN named “PRINCIPAL OFMARKETING” BY KOTLER ARMSTRONG.www.wikipedia.comhttp://www.pepsico.com/http://www.pepsico.com/https://www.facebook.com/pepsiImages for i use www.Google.comAnd my friend Noman Jawwad Umair help me to make report on 4p’s