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What's Your Story? Integrating Your Narrative Across Channels

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Presented on March 21st, 2014, at the CASE Social Media and Community conference in Marina del Rey, CA.

Presented on March 21st, 2014, at the CASE Social Media and Community conference in Marina del Rey, CA.

http://www.case.org/Conferences_and_Training/SMC14/Program.html

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What's Your Story? Integrating Your Narrative Across Channels What's Your Story? Integrating Your Narrative Across Channels Presentation Transcript

  • STORY? WHAT’SYOUR IntegratingYour Narrative Across Channels 3.21.14 | #casesmc Ma’ayan Plaut | @plautmaayan Manager, Social Strategy & Projects | Oberlin College
  • Defining Narrative @plautmaayan | #casesmc
  • Who AreYou:TheTest ofTime Flickr user @whereisyourmind – CC BY-NC-SA 2.0@plautmaayan | #casesmc
  • DoYou Sound LikeYou? Flickr user @girlwithbutterflywings – CC BY-NC-ND 2.0@plautmaayan | #casesmc
  • Talk & Listen @plautmaayan | #casesmc
  • Social Media ≠Your Narrative Social media Your story @plautmaayan | #casesmc
  • Social is Part of Your Narrative Social Media Your Story Social Media Your Story Social Media Your Story @plautmaayan | #casesmc
  • Interestingness @plautmaayan | #casesmc
  • Relevance Flickr user @linkwize – CC BY-NC-ND 2.0@plautmaayan | #casesmc
  • Relevance Flickr user @juditk– CC BY-ND 2.0@plautmaayan | #casesmc
  • Our Cast Flickr user @elemsee – CC BY-NC-SA 2.0@plautmaayan | #casesmc
  • Your InternalTeam Flickr user @toomuchdew– CC BY- NC-ND 2.0@plautmaayan | #casesmc •  Who are they? •  What do they do? •  How can they help?
  • Your Audience Flickr user @rosapomar – CC BY- NC-ND 2.0@plautmaayan | #casesmc •  Authenticity •  Vanity •  Rarity •  Variety
  • Your School Flickr user @daveb – CC BY 2.0@plautmaayan | #casesmc •  A setting •  A feeling •  A catalyst
  • Character Shifts Flickr user @Gamma-Ray Production – CC BY-ND 2.0@plautmaayan | #casesmc
  • History: Research @ UC @plautmaayan | #casesmc http://ucresearch.tumblr.com
  • History: Social Justice & Activism @plautmaayan | #casesmc http://home.oberlin.edu/home/2013/08/07/a-road-to-freedom
  • http://www.colgate.edu/alumni/year-of-13-challenge Traditions: Year of ‘13 @plautmaayan | #casesmc
  • http://www.sharethewonderful.org Traditions: Share the Wonderful @plautmaayan | #casesmc
  • http://instagram.com/meetabobcat People: Meet A Bobcat @plautmaayan | #casesmc
  • http://wvutoday.wvu.edu/projectme People: Project Me @plautmaayan | #casesmc
  • http://stories.oberlin.edu People: Oberlin Stories @plautmaayan | #casesmc
  • http://on.fb.me/1pAmx3i People: Students of UConn @plautmaayan | #casesmc
  • Social at its Finest Social Media Your Story Social Media Your Story Social Media Your Story @plautmaayan | #casesmc
  • Social Media,The Originator @plautmaayan | #casesmc
  • Social Media,The Informer @plautmaayan | #casesmc http://bit.ly/1cwEYg0
  • Flickr user @najeebkhan2009 – CC BY-NC-SA 2.0 Not always pretty… @plautmaayan | #casesmc
  • @plautmaayan | #casesmc KnowYour Highs & Lows Flickr user @normanbleventhalmapcenter – CC-BY 2.0
  • https://www.facebook.com/events/183129988394607/ When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
  • http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
  • http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
  • Embrace the Negative: Hamilton College http://hamilton.edu/thescroll@plautmaayan | #casesmc
  • Embrace the Negative: Hamilton College http://hamilton.edu/thescroll@plautmaayan | #casesmc
  • http://twitter.com/umichstudents Trust: UMich Students @plautmaayan | #casesmc
  • http://instagram.com/herewegosaints Trust: Here We Go Saints @plautmaayan | #casesmc
  • http://blogs.oberlin.edu Trust: Oberlin Blogs @plautmaayan | #casesmc
  • http://www.oswego.edu/about/video/kwame.html Collaborative: The Bucket List @plautmaayan | #casesmc
  • http://youtu.be/otByzoC-7zQ Collaborative: Change the World @plautmaayan | #casesmc
  • @plautmaayan | #casesmc
  • Ma’ayan Plaut maayan.plaut@oberlin.edu @plautmaayan | #casesmc