STORY?
WHAT’SYOUR
IntegratingYour Narrative
Across Channels
3.21.14 | #casesmc
Ma’ayan Plaut | @plautmaayan
Manager, Socia...
Defining Narrative
@plautmaayan | #casesmc
Who AreYou:TheTest ofTime
Flickr user @whereisyourmind – CC BY-NC-SA 2.0@plautmaayan | #casesmc
DoYou Sound LikeYou?
Flickr user @girlwithbutterflywings – CC BY-NC-ND 2.0@plautmaayan | #casesmc
Talk & Listen
@plautmaayan | #casesmc
Social Media ≠Your Narrative
Social media
Your story
@plautmaayan | #casesmc
Social is Part of Your Narrative
Social Media
Your Story
Social Media
Your Story
Social Media
Your Story
@plautmaayan | #c...
Interestingness
@plautmaayan | #casesmc
Relevance
Flickr user @linkwize – CC BY-NC-ND 2.0@plautmaayan | #casesmc
Relevance
Flickr user @juditk– CC BY-ND 2.0@plautmaayan | #casesmc
Our Cast
Flickr user @elemsee – CC BY-NC-SA 2.0@plautmaayan | #casesmc
Your InternalTeam
Flickr user @toomuchdew– CC BY- NC-ND 2.0@plautmaayan | #casesmc
•  Who are they?
•  What do they do?
• ...
Your Audience
Flickr user @rosapomar – CC BY- NC-ND 2.0@plautmaayan | #casesmc
•  Authenticity
•  Vanity
•  Rarity
•  Vari...
Your School
Flickr user @daveb – CC BY 2.0@plautmaayan | #casesmc
•  A setting
•  A feeling
•  A catalyst
Character Shifts
Flickr user @Gamma-Ray Production – CC BY-ND 2.0@plautmaayan | #casesmc
History: Research @ UC
@plautmaayan | #casesmc http://ucresearch.tumblr.com
History: Social Justice & Activism
@plautmaayan | #casesmc http://home.oberlin.edu/home/2013/08/07/a-road-to-freedom
http://www.colgate.edu/alumni/year-of-13-challenge
Traditions: Year of ‘13
@plautmaayan | #casesmc
http://www.sharethewonderful.org
Traditions: Share the Wonderful
@plautmaayan | #casesmc
http://instagram.com/meetabobcat
People: Meet A Bobcat
@plautmaayan | #casesmc
http://wvutoday.wvu.edu/projectme
People: Project Me
@plautmaayan | #casesmc
http://stories.oberlin.edu
People: Oberlin Stories
@plautmaayan | #casesmc
http://on.fb.me/1pAmx3i
People: Students of UConn
@plautmaayan | #casesmc
Social at its Finest
Social Media
Your Story
Social Media
Your Story
Social Media
Your Story
@plautmaayan | #casesmc
Social Media,The Originator
@plautmaayan | #casesmc
Social Media,The Informer
@plautmaayan | #casesmc http://bit.ly/1cwEYg0
Flickr user @najeebkhan2009 – CC BY-NC-SA 2.0
Not always pretty…
@plautmaayan | #casesmc
@plautmaayan | #casesmc
KnowYour Highs & Lows
Flickr user @normanbleventhalmapcenter – CC-BY 2.0
https://www.facebook.com/events/183129988394607/
When It’sYou, But… #nofilter
@plautmaayan | #casesmc
When It’sYou, But… #nofilter
@plautmaayan | #casesmc
When It’sYou, But… #nofilter
@plautmaayan | #casesmc
When It’sYou, But… #nofilter
@plautmaayan | #casesmc
When It’sYou, But… #nofilter
@plautmaayan | #casesmc
http://hamilton.edu/thescroll
Embrace the Negative: Hamilton College
@plautmaayan | #casesmc
http://hamilton.edu/thescroll
Embrace the Negative: Hamilton College
@plautmaayan | #casesmc
http://hamilton.edu/thescroll
Embrace the Negative: Hamilton College
@plautmaayan | #casesmc
Embrace the Negative: Hamilton College
http://hamilton.edu/thescroll@plautmaayan | #casesmc
Embrace the Negative: Hamilton College
http://hamilton.edu/thescroll@plautmaayan | #casesmc
http://twitter.com/umichstudents
Trust: UMich Students
@plautmaayan | #casesmc
http://instagram.com/herewegosaints
Trust: Here We Go Saints
@plautmaayan | #casesmc
http://blogs.oberlin.edu
Trust: Oberlin Blogs
@plautmaayan | #casesmc
http://www.oswego.edu/about/video/kwame.html
Collaborative: The Bucket List
@plautmaayan | #casesmc
http://youtu.be/otByzoC-7zQ
Collaborative: Change the World
@plautmaayan | #casesmc
@plautmaayan | #casesmc
Ma’ayan Plaut
maayan.plaut@oberlin.edu
@plautmaayan | #casesmc
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What's Your Story? Integrating Your Narrative Across Channels

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Presented on March 21st, 2014, at the CASE Social Media and Community conference in Marina del Rey, CA.

http://www.case.org/Conferences_and_Training/SMC14/Program.html

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What's Your Story? Integrating Your Narrative Across Channels

  1. 1. STORY? WHAT’SYOUR IntegratingYour Narrative Across Channels 3.21.14 | #casesmc Ma’ayan Plaut | @plautmaayan Manager, Social Strategy & Projects | Oberlin College
  2. 2. Defining Narrative @plautmaayan | #casesmc
  3. 3. Who AreYou:TheTest ofTime Flickr user @whereisyourmind – CC BY-NC-SA 2.0@plautmaayan | #casesmc
  4. 4. DoYou Sound LikeYou? Flickr user @girlwithbutterflywings – CC BY-NC-ND 2.0@plautmaayan | #casesmc
  5. 5. Talk & Listen @plautmaayan | #casesmc
  6. 6. Social Media ≠Your Narrative Social media Your story @plautmaayan | #casesmc
  7. 7. Social is Part of Your Narrative Social Media Your Story Social Media Your Story Social Media Your Story @plautmaayan | #casesmc
  8. 8. Interestingness @plautmaayan | #casesmc
  9. 9. Relevance Flickr user @linkwize – CC BY-NC-ND 2.0@plautmaayan | #casesmc
  10. 10. Relevance Flickr user @juditk– CC BY-ND 2.0@plautmaayan | #casesmc
  11. 11. Our Cast Flickr user @elemsee – CC BY-NC-SA 2.0@plautmaayan | #casesmc
  12. 12. Your InternalTeam Flickr user @toomuchdew– CC BY- NC-ND 2.0@plautmaayan | #casesmc •  Who are they? •  What do they do? •  How can they help?
  13. 13. Your Audience Flickr user @rosapomar – CC BY- NC-ND 2.0@plautmaayan | #casesmc •  Authenticity •  Vanity •  Rarity •  Variety
  14. 14. Your School Flickr user @daveb – CC BY 2.0@plautmaayan | #casesmc •  A setting •  A feeling •  A catalyst
  15. 15. Character Shifts Flickr user @Gamma-Ray Production – CC BY-ND 2.0@plautmaayan | #casesmc
  16. 16. History: Research @ UC @plautmaayan | #casesmc http://ucresearch.tumblr.com
  17. 17. History: Social Justice & Activism @plautmaayan | #casesmc http://home.oberlin.edu/home/2013/08/07/a-road-to-freedom
  18. 18. http://www.colgate.edu/alumni/year-of-13-challenge Traditions: Year of ‘13 @plautmaayan | #casesmc
  19. 19. http://www.sharethewonderful.org Traditions: Share the Wonderful @plautmaayan | #casesmc
  20. 20. http://instagram.com/meetabobcat People: Meet A Bobcat @plautmaayan | #casesmc
  21. 21. http://wvutoday.wvu.edu/projectme People: Project Me @plautmaayan | #casesmc
  22. 22. http://stories.oberlin.edu People: Oberlin Stories @plautmaayan | #casesmc
  23. 23. http://on.fb.me/1pAmx3i People: Students of UConn @plautmaayan | #casesmc
  24. 24. Social at its Finest Social Media Your Story Social Media Your Story Social Media Your Story @plautmaayan | #casesmc
  25. 25. Social Media,The Originator @plautmaayan | #casesmc
  26. 26. Social Media,The Informer @plautmaayan | #casesmc http://bit.ly/1cwEYg0
  27. 27. Flickr user @najeebkhan2009 – CC BY-NC-SA 2.0 Not always pretty… @plautmaayan | #casesmc
  28. 28. @plautmaayan | #casesmc KnowYour Highs & Lows Flickr user @normanbleventhalmapcenter – CC-BY 2.0
  29. 29. https://www.facebook.com/events/183129988394607/ When It’sYou, But… #nofilter @plautmaayan | #casesmc
  30. 30. When It’sYou, But… #nofilter @plautmaayan | #casesmc
  31. 31. When It’sYou, But… #nofilter @plautmaayan | #casesmc
  32. 32. When It’sYou, But… #nofilter @plautmaayan | #casesmc
  33. 33. When It’sYou, But… #nofilter @plautmaayan | #casesmc
  34. 34. http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
  35. 35. http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
  36. 36. http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
  37. 37. Embrace the Negative: Hamilton College http://hamilton.edu/thescroll@plautmaayan | #casesmc
  38. 38. Embrace the Negative: Hamilton College http://hamilton.edu/thescroll@plautmaayan | #casesmc
  39. 39. http://twitter.com/umichstudents Trust: UMich Students @plautmaayan | #casesmc
  40. 40. http://instagram.com/herewegosaints Trust: Here We Go Saints @plautmaayan | #casesmc
  41. 41. http://blogs.oberlin.edu Trust: Oberlin Blogs @plautmaayan | #casesmc
  42. 42. http://www.oswego.edu/about/video/kwame.html Collaborative: The Bucket List @plautmaayan | #casesmc
  43. 43. http://youtu.be/otByzoC-7zQ Collaborative: Change the World @plautmaayan | #casesmc
  44. 44. @plautmaayan | #casesmc
  45. 45. Ma’ayan Plaut maayan.plaut@oberlin.edu @plautmaayan | #casesmc

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