What's Your Story? Integrating Your Narrative Across Channels

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Presented on March 21st, 2014, at the CASE Social Media and Community conference in Marina del Rey, CA. …

Presented on March 21st, 2014, at the CASE Social Media and Community conference in Marina del Rey, CA.

http://www.case.org/Conferences_and_Training/SMC14/Program.html

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  • 1. STORY? WHAT’SYOUR IntegratingYour Narrative Across Channels 3.21.14 | #casesmc Ma’ayan Plaut | @plautmaayan Manager, Social Strategy & Projects | Oberlin College
  • 2. Defining Narrative @plautmaayan | #casesmc
  • 3. Who AreYou:TheTest ofTime Flickr user @whereisyourmind – CC BY-NC-SA 2.0@plautmaayan | #casesmc
  • 4. DoYou Sound LikeYou? Flickr user @girlwithbutterflywings – CC BY-NC-ND 2.0@plautmaayan | #casesmc
  • 5. Talk & Listen @plautmaayan | #casesmc
  • 6. Social Media ≠Your Narrative Social media Your story @plautmaayan | #casesmc
  • 7. Social is Part of Your Narrative Social Media Your Story Social Media Your Story Social Media Your Story @plautmaayan | #casesmc
  • 8. Interestingness @plautmaayan | #casesmc
  • 9. Relevance Flickr user @linkwize – CC BY-NC-ND 2.0@plautmaayan | #casesmc
  • 10. Relevance Flickr user @juditk– CC BY-ND 2.0@plautmaayan | #casesmc
  • 11. Our Cast Flickr user @elemsee – CC BY-NC-SA 2.0@plautmaayan | #casesmc
  • 12. Your InternalTeam Flickr user @toomuchdew– CC BY- NC-ND 2.0@plautmaayan | #casesmc •  Who are they? •  What do they do? •  How can they help?
  • 13. Your Audience Flickr user @rosapomar – CC BY- NC-ND 2.0@plautmaayan | #casesmc •  Authenticity •  Vanity •  Rarity •  Variety
  • 14. Your School Flickr user @daveb – CC BY 2.0@plautmaayan | #casesmc •  A setting •  A feeling •  A catalyst
  • 15. Character Shifts Flickr user @Gamma-Ray Production – CC BY-ND 2.0@plautmaayan | #casesmc
  • 16. History: Research @ UC @plautmaayan | #casesmc http://ucresearch.tumblr.com
  • 17. History: Social Justice & Activism @plautmaayan | #casesmc http://home.oberlin.edu/home/2013/08/07/a-road-to-freedom
  • 18. http://www.colgate.edu/alumni/year-of-13-challenge Traditions: Year of ‘13 @plautmaayan | #casesmc
  • 19. http://www.sharethewonderful.org Traditions: Share the Wonderful @plautmaayan | #casesmc
  • 20. http://instagram.com/meetabobcat People: Meet A Bobcat @plautmaayan | #casesmc
  • 21. http://wvutoday.wvu.edu/projectme People: Project Me @plautmaayan | #casesmc
  • 22. http://stories.oberlin.edu People: Oberlin Stories @plautmaayan | #casesmc
  • 23. http://on.fb.me/1pAmx3i People: Students of UConn @plautmaayan | #casesmc
  • 24. Social at its Finest Social Media Your Story Social Media Your Story Social Media Your Story @plautmaayan | #casesmc
  • 25. Social Media,The Originator @plautmaayan | #casesmc
  • 26. Social Media,The Informer @plautmaayan | #casesmc http://bit.ly/1cwEYg0
  • 27. Flickr user @najeebkhan2009 – CC BY-NC-SA 2.0 Not always pretty… @plautmaayan | #casesmc
  • 28. @plautmaayan | #casesmc KnowYour Highs & Lows Flickr user @normanbleventhalmapcenter – CC-BY 2.0
  • 29. https://www.facebook.com/events/183129988394607/ When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • 30. When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • 31. When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • 32. When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • 33. When It’sYou, But… #nofilter @plautmaayan | #casesmc
  • 34. http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
  • 35. http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
  • 36. http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
  • 37. Embrace the Negative: Hamilton College http://hamilton.edu/thescroll@plautmaayan | #casesmc
  • 38. Embrace the Negative: Hamilton College http://hamilton.edu/thescroll@plautmaayan | #casesmc
  • 39. http://twitter.com/umichstudents Trust: UMich Students @plautmaayan | #casesmc
  • 40. http://instagram.com/herewegosaints Trust: Here We Go Saints @plautmaayan | #casesmc
  • 41. http://blogs.oberlin.edu Trust: Oberlin Blogs @plautmaayan | #casesmc
  • 42. http://www.oswego.edu/about/video/kwame.html Collaborative: The Bucket List @plautmaayan | #casesmc
  • 43. http://youtu.be/otByzoC-7zQ Collaborative: Change the World @plautmaayan | #casesmc
  • 44. @plautmaayan | #casesmc
  • 45. Ma’ayan Plaut maayan.plaut@oberlin.edu @plautmaayan | #casesmc