E-recruitment, also known as online recruitment, is the use of technology to attract candidates and aid the recruitment process.
“ A person who applies for a job over the Internet is considered an applicant”.
“ the core of being an ‘applicant’ is asking to be hired to do a particular job for a specific employer.”
The use of technology within human resource management has grown considerably in recent years: A survey in 2005 showed that 77% of organizations used some form of human resources information system and 51% of organizations reported that their use of technology systems were for recruitment and selection purposes. 84% of respondents have made greater use e mail applications in the last 3 years. Over 7 in 10 organizations also say they are advertising jobs on their corporate websites and using online applications.
The key drivers for e-recruitment identified in the survey among those making use of technology were reducing recruitment costs (71%), broadening the selection pool (60%) and increasing the speed of time to hire (47%).
Over a third of respondees believed it brought greater flexibility and ease for candidates , and over a quarter believed it strengthened the employer brand .
However the survey revealed some concerns that e-recruitment could increase the number of unsuitable applicants .
Using e-recruitment :
Technology can be used:
to advertise vacancies – on your organization's website, job sites, or on social networking sites
to deal with the applications – email enquiries, emailed application forms/CVs, online completion of application forms
to select candidates – information gathering
to enhance employer brand
E-recruitment in India:
Reversing the persistently long downtrend, the year 2002 has been a good year for the e-recruitment market. Besides witnessing a growth of 80-100 percent (estimated to be over Rs 20 crore), the market has also stabilised. Growing at 100 percent, the players, which have emerged as the clear winners were—Naukri.com,JobsAhead.com, Jobstreet.com and Monster.com.
Ma Foi-India Today survey, recruitment fees in India stood at Rs 4,500 crore in 2006, out of which only Rs 500 crore was through e-recruitment.
This is the most basic form of using technology to recruit. Vacancies can be placed on an organization's own website or on a commercial job board. In the US it has been estimated that 19% of an organization's recruitment advertising budget is spent on e-recruitment advertising, but the UK has a long way to go to match this as presently the spend is only 7.5%, but rising.
The amount an organization invests in its e-recruiting will depend on organization's ‘e-strategy’, resources available and competitor activity. The basic option is to provide a list of vacancies and contact details. A more in-depth approach would involve a dedicated web site area that gives details of vacancies, person specifications, benefits, your organization's mission and values and the application process, for example, for online application forms.
Large organizations may have areas for specific types of employees, for example graduates, technical specialists, or have a search facility for candidates to view all vacancies.
Advantages of e-recruitment:
Lower costs to the organisation. Also, posting jobs online is cheaper than advertising in the newspapers.
Reduction in the time for recruitment (over 65 percent of the hiring time).
Facilitates the recruitment of right type of people with the required skills.
Improved efficiency of recruitment process.
A successful recruitment strategy should be well planned and practical to attract more and good talent to apply in the organisation .
Identifying and prioritizing jobs
Candidates to target
Performance level required
Experience level required
Experience level required
Sources of recruitment
How to evaluate the candidates
Gives a 24*7 access to an online collection of resumes. Online recruitment helps the organisations to weed out the unqualified candidates in an automated way. Recruitment websites also provide valuable data and information regarding the compensation offered by the competitors etc. which helps the HR managers to take various HR decisions like promotions, salary trends in industry etc
Disadvantages of using e-recruitment: Apart from the various benefits, e-recruitment has its own share of shortcomings and disadvantages. Some of them are: Screening and checking the skill mapping and authenticity of million of resumes is a problem and time consuming exercise for organisations. There is low Internet penetration and no access and lack of awareness of internet in many locations across India. Organisations cannot be dependant solely and totally on the online recruitment methods. In India, the employers and the employees still prefer a face-to-face interaction rather than sending e-mails.