View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Online Landing Pages E-newsletter FAQs Display Website Search 3rd Party Sites Email Mobile Social Media Online Reviews Chat Blog Outbound Telesales Store Partner/ Reseller PR Inbound Call Center Outbound Phone WOM TV Radio Print Outdoor Mail Phone/ Call Center Store/Office Direct Mail Offline World of Many Customer Touchpoints
E-Commerce Advertising Lead Generation Three Types of Websites
Cookies cannot erase data or read information from your computer
Cookies are usually anonymous (do not contain PII)
Cookies CAN be used to track website behavior and close the loop
Myths About Cookies
Form Field Information First Name Last Name Email Phone Comments Dropdown Selection Opt-In (Checked or Unchecked) Unique Visitor ID from cookie Hidden Field Information CRM/Sales Database Analytics Server 8) Unique Visitor ID Plus 9) Closed (Yes or No) Pass Unique Visitor ID w/ Form Info
Data Sources is used to manually import offline data into SiteCatalyst. Below are some examples of situations in which you might want to use Data Sources to import data: Import historical traffic data from log files or a previous vendor Import offline success metrics unrelated to the website or taking place after a visit to the website Import metrics from a separate channel such as e-mail or call center so you can compare them to online metrics and create calculated metrics Import metrics from other products through Omniture Genesis such as e-mail or CRM metrics In all of these cases, Data Sources supplements your online data with related data so you can get a more complete picture of your business, or in other words, close the loop. How To Import Data Using Omniture
8) Unique Visitor ID Plus 9) Closed (Yes or No) Real World Omniture Example
8) Unique Visitor ID Unique Google Analytics Visitor ID
Close the Loop on Store Sales w/ Coupons 730973048
730973048 Close the Loop on Calls w/ Visitor ID
Why Close the Loop w/ Web Analytics? Because with web analytics we can hope to answer the following three simple business questions: Where do our best leads/sales come from and how do we get more of them? What traffic sources, content, tools and behaviors on the site are most influential in producing closed leads/sales? What information and other insights about your web visitors, site content, leads and leads that buy can be used to improve the quality of prospects and increase conversion?