Maarten Quartier<br />The House of Marketing<br />13/10/2011<br />
Hi, I’m Maarten<br />Digital Planner @ OMD<br />Marketing Genius 2011<br />@maartenquartier<br />linkedin.com/maartenquart...
What?<br />1<br />Why?<br />2<br />The effect?<br />3<br />Brands?<br />4<br />The future?<br />5<br />
What?<br />1<br />
Google + is the 3th attemptfrom Google to getinto the social media space<br />
Attempt 1: Google Wave<br />
Attempt 2: Google Buzz<br />
Attempt 3: google plus<br />
Offcoursethereis the ‘classic’ stream<br />
And thenthere are (were) someadditional unique selling points<br />
Circles<br />
Hangouts<br />
Instant Uploads<br />
Sparks<br />
Huddle<br />
Why?<br />2<br />
Google's mission is to organize the world's information and make it universally accessible<br />
Google has a hard time indexing content fromfacebook<br />
Facebookiscatching up with Google in terms of web traffic<br />
Google has a deal withTwitter (wichisnowtemporarilysuspended for itsrealtimesearch services)<br />
Google primarilymakesits money fromacces to the worlds information<br />
So theyneed to move into the social media space if hey want to keeptheiradvantage.<br />Hencegoogle plus and the +1 button...
The effect on searchbecoming more social and personalcanallreadybeseen<br />
The effect?<br />3<br />
In the first beta stage youneeded a muchsoughtafter invitation<br />
Nowitispubliclyavailable<br />
The effect? + 1 269% visits<br />
Google plus became the fastest network to reach its first 50 million users<br />
Popular mass media figures are used to promote Google plus<br />
Evenunexpectedones<br />
How about Belgium?<br />
0.2% of the belgian population<br />0.35% of the BE online population<br />0.55% of the belgians on facebook<br />2.5% of ...
Brands?<br />4<br />
What can brands do?<br />
No official brand pages are allowed for now, allthough some tests are going on<br />
Google plus isjust a new platform<br />on wich people talk. A platformthatfacilitates the sharing of experiencesbetween pe...
Nothing to be afraid off.<br />It’s an evolution not a revolution<br />
A new platform that should fit into your current social media strategy<br />
1. Listen, Listen, Listen, …<br />define  the current state of the brand in social media<br />
2. Define your objectives, targets and KPI’s<br />Social media can be used to serve a number of departments (Research, Cus...
3. Set your strategy and implement it <br /> join existing conversations  and/or can start and fuel new conversations and ...
4. consistency and a long term approach are needed Implementing a measure, learn and optimize cycle is key to success in t...
The future?<br />5<br />
As mentioned google build up an audience quite quickly and managed to create a lot of buzz<br />
But interest is fading worldwide<br />
As in Belgium<br />
And so is traffick regarding to different sources that all show the same trend<br />
If evengoogle top-execs are hardlyusing the platform …<br />
But do not underestimate Google as they have a lot to winn and loose and have somepowerfullweapons to use<br />
Google + for THOM
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Google + for THOM

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Google + for THOM

  1. 1. Maarten Quartier<br />The House of Marketing<br />13/10/2011<br />
  2. 2. Hi, I’m Maarten<br />Digital Planner @ OMD<br />Marketing Genius 2011<br />@maartenquartier<br />linkedin.com/maartenquartier<br />
  3. 3. What?<br />1<br />Why?<br />2<br />The effect?<br />3<br />Brands?<br />4<br />The future?<br />5<br />
  4. 4. What?<br />1<br />
  5. 5. Google + is the 3th attemptfrom Google to getinto the social media space<br />
  6. 6. Attempt 1: Google Wave<br />
  7. 7. Attempt 2: Google Buzz<br />
  8. 8. Attempt 3: google plus<br />
  9. 9. Offcoursethereis the ‘classic’ stream<br />
  10. 10. And thenthere are (were) someadditional unique selling points<br />
  11. 11. Circles<br />
  12. 12. Hangouts<br />
  13. 13. Instant Uploads<br />
  14. 14. Sparks<br />
  15. 15. Huddle<br />
  16. 16. Why?<br />2<br />
  17. 17. Google's mission is to organize the world's information and make it universally accessible<br />
  18. 18. Google has a hard time indexing content fromfacebook<br />
  19. 19. Facebookiscatching up with Google in terms of web traffic<br />
  20. 20. Google has a deal withTwitter (wichisnowtemporarilysuspended for itsrealtimesearch services)<br />
  21. 21. Google primarilymakesits money fromacces to the worlds information<br />
  22. 22. So theyneed to move into the social media space if hey want to keeptheiradvantage.<br />Hencegoogle plus and the +1 button<br />
  23. 23. The effect on searchbecoming more social and personalcanallreadybeseen<br />
  24. 24. The effect?<br />3<br />
  25. 25. In the first beta stage youneeded a muchsoughtafter invitation<br />
  26. 26. Nowitispubliclyavailable<br />
  27. 27. The effect? + 1 269% visits<br />
  28. 28. Google plus became the fastest network to reach its first 50 million users<br />
  29. 29. Popular mass media figures are used to promote Google plus<br />
  30. 30. Evenunexpectedones<br />
  31. 31. How about Belgium?<br />
  32. 32. 0.2% of the belgian population<br />0.35% of the BE online population<br />0.55% of the belgians on facebook<br />2.5% of the belgians on linked-in<br />15% (more or less)of the belgians on Twitter<br />24 758 belgians<br />Identified on Google +<br />Penetration in Belgium is still very limited<br />
  33. 33. Brands?<br />4<br />
  34. 34. What can brands do?<br />
  35. 35. No official brand pages are allowed for now, allthough some tests are going on<br />
  36. 36. Google plus isjust a new platform<br />on wich people talk. A platformthatfacilitates the sharing of experiencesbetween people<br />
  37. 37. Nothing to be afraid off.<br />It’s an evolution not a revolution<br />
  38. 38. A new platform that should fit into your current social media strategy<br />
  39. 39. 1. Listen, Listen, Listen, …<br />define the current state of the brand in social media<br />
  40. 40. 2. Define your objectives, targets and KPI’s<br />Social media can be used to serve a number of departments (Research, Customer service, Marketing , Sales, HR, …)<br />
  41. 41. 3. Set your strategy and implement it <br /> join existing conversations and/or can start and fuel new conversations and facilitate the sharing of experiences<br />
  42. 42. 4. consistency and a long term approach are needed Implementing a measure, learn and optimize cycle is key to success in the long term<br />
  43. 43. The future?<br />5<br />
  44. 44. As mentioned google build up an audience quite quickly and managed to create a lot of buzz<br />
  45. 45. But interest is fading worldwide<br />
  46. 46. As in Belgium<br />
  47. 47. And so is traffick regarding to different sources that all show the same trend<br />
  48. 48. If evengoogle top-execs are hardlyusing the platform …<br />
  49. 49. But do not underestimate Google as they have a lot to winn and loose and have somepowerfullweapons to use<br />

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