The ultimate radioexperience”content distribution en syndication in het domein van mobiele telefonie”

Draft outline(Some history – live transmission, mobile and portable)OpportunityQuality does matterImpulse drivenFlow control – seemless integration of live and on demandApproachOpen source streaming head-endPublic APIs3rd party application developmentBusiness CaseCost (bandwidth)Search <-> indexing <-> advertisementPremium content resellingChallengesMetadata harvestingSmall footprint – Green IT

1914 – First radio broadcast

1927 – “Radiovision”

NIR – 1930

1953 – “Belgische Televisie”

2004 – 16, 32 en 96 kbps

Quality doesn’t matter...

...as long as there is no alternative

MobileMobileAccess via WiFi or 3GOptimised for small footprint (energy consumption)Applications are replacing browser3rd party developmentIntegration of value-added services

Access via WiFi or 3G

Optimised for small footprint (energy consumption)

Applications are replacing browser

3rd party development

Integration of value-added services

Any customer can have a car painted any colour that he wants so long as it is black.(Henry Ford)

Business Case

Good, better,... SimulcastStreaming servers re-distribute contentMetadata per streamMinor impact – live transcoders “in series”Key players: Adobe(flash) and Microsoft (silverlight)On demand next to liveUse case - delayed viewing (search, suggestions)Typical Case BBC CDN hosts an online media libraryModerate impact – metadata power-lifting(Key players: BBC, Level3(?), Sony(?),…)

Streaming servers re-distribute content

Metadata per stream

Minor impact – live transcoders “in series”

Key players: Adobe(flash) and Microsoft (silverlight)

Use case - delayed viewing (search, suggestions)

Typical Case BBC

CDN hosts an online media library

Moderate impact – metadata power-lifting

(Key players: BBC, Level3(?), Sony(?),…)

...the holy grailmyRadio.netExcellent quality where possible, portable (WiFi) or mobile (3G) if requiredSeamless integration of live and on-demandItem-based search and bookmarkingAd hoc personalised assembly of items (“genius”)Major Impact – item segmentation and indexing, accurate timing info,…

Excellent quality where possible, portable (WiFi) or mobile (3G) if required

Seamless integration of live and on-demand

Item-based search and bookmarking

Ad hoc personalised assembly of items (“genius”)

Major Impact – item segmentation and indexing, accurate timing info,…

Business CaseIP Distributie (radio)+/- 5.000.000 luisteruren per dag5.000.000 uur à 128 kbps, 250 TB90 PB per jaar à 70.000€ per PBTotaal – 6.300.000€ per jaarVgl. conventioneledistributie (radio)FM en DAB – 4.500.000€ per jaarTelevisie (“High-Def”)1,5 GB per uur à 3.5 Mbps~0.25€ per GBTotal cost =~ 0.4€ per uur

Value added servicesState-of-the-Art4% commission on music salesParticipation increases audience shareLive votingTag for “Free tickets”PersonalisationProfile tracking by search, fast forward and backAd hoc assembly of myRadioSplit revenue on event salesHi-Fi advertisements and sponsorship

4% commission on music sales

Live voting

Tag for “Free tickets”

Profile tracking by search, fast forward and back

Ad hoc assembly of myRadio

Split revenue on event sales

Hi-Fi advertisements and sponsorship

Research ChallengesOpen Distribution Framework(http) adaptive streamingBandwith-friendly streamingHybrid Broadband, PC and MobileCross-platform integrityContent ProcessingMetadata harvestingLive segmentation and indexing(Time references, identification issues,...)Enhanced ContentWhat’s on (Artwork, background info)Related material 3rd party enhancements (i.e. advertisement, Event ticketing)PersonalisationBusiness Model(!)

Open Distribution Framework

(http) adaptive streaming

Bandwith-friendly streaming

Hybrid Broadband, PC and Mobile

Cross-platform integrity

Content Processing

Metadata harvesting

Live segmentation and indexing

(Time references, identification issues,...)

Enhanced Content

What’s on (Artwork, background info)

Related material

3rd party enhancements (i.e. advertisement, Event ticketing)

Personalisation

Business Model(!)

OnderzoeksprogrammaCoSynProof of Concept (Q4 2009) - myRadio.vrt.beMulti-channel (PC, Mobile, HBB)linear radio channel is the anchorSeamless integration of live and on demand Live segmentation and indexation of individual itemsEnhanced content2010 and beyondMoving picturesPersonalisation Configurable content…Cosyn – ‘Content Syndication and Publication’Welkenieuwevormen van distributiemogen we verwachten?Welkprocessenliggenaan de basis - wat is de impact op productie?Welkeinfrastructuurmoeten we daarvoorbouwen?Welkenieuwe formats wordener op die maniermogelijk?

Check us out...http://myradio.vrt.be