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Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
Digital Media Production
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Digital Media Production

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  • SMPTE: Society of Motion Picture and Television Engineers.SMPTE serves its members with the latest technology information and education on a rapidly changing industry. SMPTE also is an accredited and globally-respected industry standards-setting body.
  • SMPTE: Society of Motion Picture and Television Engineers.SMPTE serves its members with the latest technology information and education on a rapidly changing industry. SMPTE also is an accredited and globally-respected industry standards-setting body.
  • In principe: - Automatisch verwerking metadata- Automatisch generatie metadata- Beter indexering en zoeken in (bestaande) meta- & mediadata
  • In principe: - Automatisch verwerking metadata- Automatisch generatie metadata- Beter indexering en zoeken in (bestaande) meta- & mediadata
  • Transcript

    • 1. Digital Media Production
      Gastcollege – Nieuwe Media en Maatschappij
    • 2. Quid VRT-Medialab?
      +/- 22 experts – research and development
      Member of international associations
      EBU (P/SCAIE, P/MAG, P/NP, P/HDTV,…)
      AMWA, SMPTE, IPTC, W3C
      Deliverables
      Expertise
      Proof of Concept
      Technology transfer
    • 3. http://medialab.vrt.be
    • 4. Table of Content
      Background – Digital Media Production
      Anno 2004 - The Digital Media Factory
      Reconciliation of requirements
      Creative staff
      Case 1 – Media Asset Management
      The consumer
      Case 2 – Non-linear Distribution
      The near future
      Case 3 – Computer Integrated Manufacturing
    • 5. 2004...
    • 6. 2004...
    • 7. Background – Proof of Concept
    • 8. Objectives anno 2004
      Objectives anno 2004
      • Objectives
      • 9. Tape-less production
      • 10. Re-purposing of material
      • 11. Integrated system for radio,TV and online
      • 12. Strategy - Generic if possible, specialised if required
      • 13. Central storage services are the core of the architecture
      • 14. The MAM system implements the central warehouse processes
      • 15. State-of-the-art production systems are integrated with the MAM system
      • 16. Legacy archive system provides search and retrieval functionality
    • Go Live - 17 June 2007
      Concurrent
      engineering
      Processing
      during
      ingest/transfer
      Browse Clients
      Craft editors
      Draft
      Processing
      POST
      Production
      Media
      Asset Mgmt
      Subtitling
      Analysis
      INGEST
      PLAY-OUT
      IP network
      Archiving
      Annotation
      8 GB P2 card
      = 32 min video
      DV25 (news)
      Central
      Storage
      Follow-up
      continuity
      Post-
      sonorisation
      Editor-in-Chief
      Central storage
    • 17. Lessons Learned
      There is a mismatch between business requirements and state-of-the-art technology;
      Media technology suppliers don’t acknowledge the limitations of IT technology;
      IT suppliers don’t sufficiently understand the requirements of (media) production;
      Re-using applications in a context which they have not originally been designed for is usually a sub-optimal solution;
      Proper reasearch and development are quintessential.
    • 18. Online searching, re-viewing and cutting
    • 19. One-click re-purposing of content
    • 20. 2009 - Reconciliation of Requirements
      • State-of-the-Art
      • 21. Single system for radio, tv and online
      • 22. File-based production
      • 23. Re-use of content
      • 24. But – Needle in the haystack
      • 25. Unstructured information
      • 26. 10 times more items
      • 27. No native file-based tools available
      • 28. Media Asset Mgnt. - Effective re-use
      • 29. Harvesting and Annotation
      • 30. Search and Retrieval
      • 31. Non-linear distribution
      • 32. on demand
      • 33. Personalisation
      • 34. Computer Integrated Manufacturing
      • 35. CAD – Computer Assisted Design
      • 36. CAM – Computer Assisted Manufacturing
    • Lessons Learned – Principles of System Integration
      Everything should be made as simple as possible, but not one bit simpler.
    • 37. Media Asset Management
      Media Asset Management
      Production and distribution
      Infrastructure –
      Networks and Storage
      Production Platform
    • 38. The problem (1) – Production Context
      Correspondents
      (email)
      Archives
      Documentation
      Services
      Web Sites
      Eurovision (Superpop– NMS)
      Reuters
      (NewsML1.1)
      EBU popserver
      (NMS)
      MAM system
      ‘Wires’ - (Telex Services)
      (IPTC7901)
      Lack of an effective standard
      • Unstructured or semi-structured information
      • 39. Redundant information – Overflow
      • 40. Manualprocessing
      Newsroom Computer System
    • 41. The problem (2) – videoprocessing
      « Prosperity in life istransitory and dependant on luck »
      The semantic gap
      -> interpretationis unique to audiovisual media
      -> The source of valuablemetadataisProduct Engineering
      -> Computer vision techniques canonlyrecogniselower-levelfeatures
      Allegory of Fortune, DossoDossi (Courtesy of the J.Paul Getty museum)
    • 42. For example…
      Master Data Management
      Production and distribution
      Infrastructure –
      Networks and Storage
      Production Platform
    • 43. The State of the Art
      archiefnummer : ALG 20010813 1
      fragmentnummer : 1
      reeks : 1000 ZONNEN EN GARNALEN
      bandnummer : E03024404
      formaat : DBCM
      fragmenttitel : 1000 ZONNEN & GARNALEN
      beeld : KL/PALPLUS
      fragmentduur : 18 20
      tekst : 0'00" TOERISTISCH REPORTAGEMAGAZINE OVERZICHT
      ONDERWERPEN GENERIEK TOERISTISCH REPORTAGEMAGAZINE,
      OVERZICHT ONDERWERPEN
      0'50" VANDAAG : KUNSTENAAR LUC HOFKENS ONTWIERP EEN OASE
      OP ZIJN DAKTERRAS IN BORGERHOUT DIE DOET DENKEN AAN DE
      GRAND CANYON INTERVIEW MET LUC EN ZIJN VROUW
      MARILOU BUITENBEELD DAK MET OMGEVING BUITENKANT
      ARBEIDERSWONING, PANO OVER ROTSWANDEN, KRATEN MET WATER,
      BEPANTING, FOTOALBUM MET VERLOOP WERKEN
      4'00" JUNIOR : KLAARTJE ALAERTS, 13 JAAR WIL ASTRONAUTEN
      WORDEN ZE BEZOEKT HETEUROSPACE CENTER METRUIMTEVEREN,
      RAKETTEN SIMULATIE IN RUIMTEVEER, INTERVIEW, HEEFT EEN
      UFO GEZIEN MAAKT ZELF KLEIN RAKETJE, SCHIET HET AF
      7'50" DE SCHEURKALENDER : ARCHIEF RECLAMEFILM IBM
      INTERVIEW MAURICE DE WILDE, EERSTE PERSOONLIJKECOMPUTER
      trefwoorden : BELGIE; BORGERHOUT; ARTIEST; OASE; KUNST; GRAND
      CANYON (NATUURGEBIED); DAK; TERRAS; INTERVIEW; EURO
      SPACE CENTER; RUIMTEVAART; PC; BOOTTOCHT; RIJKDOM;
      PASSAGIER; GASTRONOMIE; RESTAURANT; PERSONEEL;
      VAKANTIE; BINNENBEELD; SCHIP; BECKERS LEEN; VRT;
      LOTTO; RADIOOMROEPSTER; KLANKSTUDIO; UITVINDING;
      BARBECUE; BETONMOLEN; IBM; RECLAMESPOT
      rechthebbende : VRT
      Opzoekscherm FILM Set: 16 Aantal: 1
      blz 1 van 3
      trefwoorden: ibm and vrt
      archiefnummer: -
      uitzendjaar: maand: dag:
      fragmentnummer: fragmentduur:
      reeks:
      formaat: bandnummer:
      aflevering: afleveringsnummer:
      programma: uitzenddatum:
      fragmenttitel:
      tekst:
      kategorie:
      opnamedatum: opnamenummer:
      journalist: rechthebbende:
      SETS
      The strings required for the operation are not defined
      F11 F12 F13 F14 F17 F18 F19 F20 Ent
      Eindigen Sets Refset Toon Vorige Volg/Leeg Thesaurus Commando Opzoeken
    • 44.
    • 45. Proof of Concept
    • 46. Shot Segmentation and Scene Recognition
    • 47. Face recognition and identification
    • 48. Video copy detection
      • Identify dupplicates– Trace dependencies
      • 49. Linking stories over time
      • 50. Copy detection - Intellectual Property Protection
    • Media Asset Management
      Media Asset Management Issues
      • Production Environment
      • 51. No upfront selection - information overload;
      • 52. Multiple sources of more or less structured metadata;
      • 53. Parallel sources cause dupplicates;
      • 54. International context - multilingual
      Master Data Management
      Production and distribution
      • Video Processing
      • 55. 80% of the context is in the speech
      • 56. Machines may recognise more objects
      • 57. Machine processing is more robust
      Infrastructure –
      Networks and Storage
      • Professional Requirements
      • 58. An item is relevant or it is not;
      • 59. Retrieve all relevant items;
      • 60. No false positives
      Production Platform
    • 61.
    • 62. Conclusions
      • Scripts contain the essential master data – integration with creative processes is a must;
      • 63. In professional context, it is key to trace dependencies between objects. Hence, as opposed to any conventional approach, a search engine must integrate information rather than to index multiple sources;
      • 64. Computer Vision does not replace formal annotation, but substantially accelerates the process and increases the accuracy
      !
      A consistent application framework and proper user-interfaces are the key to effective re-use and supply chain integration in general.
      (≠ Digitizing analogue and disintegrated workflows)
    • 65. Case 2 – Non-linear Distribution
      Data
      Video
      Audio
      Communication
      (Information)
      Master Data Management
      Meta
      Data
      Meta
      Data
      Production and distribution
      Infrastructure –
      Networks and Storage
      Digital Broadcasting via DVB, IP or other
      Production Platform
    • 66.
    • 67.
    • 68.
    • 69. 1914 – First radio broadcast
    • 70. 1937 – Die Volksempfaenger
    • 71. 1955 - Mobile radio...
    • 72. Digital Broadcasting – Que?
    • 73. 2004 – Live Streaming
    • 74. Porting the radioplayer...
    • 75. Porting the radioplayer...
    • 76. Stats
      • Launch feb 2009
      • 77. Currently over 60.000 installations
      • 78. 2500 users per day
      • 79. Average duration 30”
    • Business Case
      IP Distributie (radio)
      +/- 5.000.000 luisteruren per dag
      5.000.000 uur à 128 kbps, 250 TB
      90 PB per jaar à 70.000€ per PB
      Totaal – 6.300.000€ per jaar
      Vgl. deredactie.be
      • Homepage 2MB
      • 80. 128 seconden high-def audio(!)
    • Broadcast...
      A customer can have a car painted any colour that he wants so long as it is black.(Henry Ford)
    • 81. Watch anytime - BBC iPlayer
    • 82. Good, better,...
      Portable - Anywhere
      • Radio-player application
      • 83. Quick win – “in series” live transcoding
      Broadband distribution - Anytime
      • “Podcast”, “iPlayer”
      • 84. On demand complements live offering
      • 85. Major impact – master data power-lifting
      ?
      The Perfect Storm…
      • Mobile – Portable and impulse-driven
      • 86. Internet - Seamless integration of live and on demand
      • 87. An excellent user interface…
    • Why it might work this time...
    • 88. Why it might work this time...
      Radio and Telephone
      • Radio and telecommunication are on the cold side
      • 89. Short attention span, high level of attention
      • 90. Impulse-driven
      • 91. Mobile was the killer app…
    • Proof of Concept - The Ultimate Radio Exp(eriment)
      myRadio @time of writing
      • Broadband connection enables non-linear distribution
      • 92. Adaptive streaming enables bandwidth-friendly distribution
      • 93. Excellent quality where possible, lower bit-rate if necessary
      • 94. Open distribution framework
      http://myradio.vrt.com
    • 95. Proof of Concept (Ongoing)
      Seamless integration of Live and On demand
      • “Bookmark” by tagging
      • 96. Pause, Back and Fast Forward
      Work in Process – Track each individual item
      • Audio segmentation
      • 97. Speech recognition and indexing
      • 98. Metadata harvesting (!!!)
      Personalisation
      • Radio search engine
      • 99. Assemble myRadio
    • Personalisation by Interactivity
      User profile
      Personalisation
      A customizable product and tracking the user profile based on data mining techniques will allow us to create the illusion of personalisation
    • 100. Trend - From « metadata » to CAD/CAM
      ?
    • 101. Case 3 – Computer Integrated Manufacturing
    • 102. State of the Art
    • 103. Use Case – Drama Production
    • 104. Proof of Concept - Scoop
      http://www.youtube.com
      (search for “scoop”, “ibbt”, “CAD”)
    • 105. 54
      http://medialab.vrt.be
      http://myradio.vrt.be
      Maarten.verwaest@vrt.be

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