13 Steps To Must Read Mailings
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13 Steps To Must Read Mailings

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13 Steps To Must Read Mailings Document Transcript

  • 1. Harnessing Human Behavior: 13 Steps to Must-Read Mailings October 15, 2007 Nancy Harhut Managing Director – Relationship Marketing Hill Holliday 1
  • 2. Shortcuts to decision-making 13 Choice Drivers 2
  • 3. “95% of purchase decision making takes place in the subconscious mind.” Gerald Zaltman Harvard Business School People respect authority 3
  • 4. Humans are naturally curious 4
  • 5. Gatekeepers make very deliberate assumptions 5