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13 Steps To Must Read Mailings
 

13 Steps To Must Read Mailings

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    13 Steps To Must Read Mailings 13 Steps To Must Read Mailings Document Transcript

    • Harnessing Human Behavior: 13 Steps to Must-Read Mailings October 15, 2007 Nancy Harhut Managing Director – Relationship Marketing Hill Holliday 1
    • Shortcuts to decision-making 13 Choice Drivers 2
    • “95% of purchase decision making takes place in the subconscious mind.” Gerald Zaltman Harvard Business School People respect authority 3
    • Humans are naturally curious 4
    • Gatekeepers make very deliberate assumptions 5