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Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
Master In Digital Advertising & Communication   Ie Business School
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Master In Digital Advertising & Communication Ie Business School

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Explanation and contents of the first Master program focused on Digital Advertising launched by one of the major European Business Schools

Explanation and contents of the first Master program focused on Digital Advertising launched by one of the major European Business Schools

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  • Digital Advertising and communications is the key benefit in business now

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  • 1. Master’s degree in Digital Advertising and Communication @ ie Business School
  • 2. The IE Experience
  • 3. IE Business School <ul><li>One of the leading European Business Schools </li></ul><ul><li>Over 33 years of independent and liberal Management Education </li></ul><ul><li>Main campus in Madrid, </li></ul><ul><ul><li>Spain’s vibrant capital known for it’s cultural heritage </li></ul></ul><ul><ul><li>Site of some of Europe’s largest and oldest universities </li></ul></ul><ul><ul><li>HQ of many international corporations </li></ul></ul><ul><li>Educational programs in English and activities in multiple international settings (US, Europe and Asia) </li></ul>
  • 4. International Recognition
  • 5. Consistently ranked among the top 3 European business schools Accreditations: #3 World (In-company) Nov. 2005, The Economist #12 World October 2005, WSJ #5 Europe, #16 World May 2005, FT #3 Europe, # 5 World October 2006, FT #3 Europe, #11 World January 2007, FT Executive Education Executive MBA Full-time MBA IE Business School
  • 6. The Master in Digital Advertising and Communication
  • 7. Did you watch this year’s ad for the SuperBowl golden minute? It was a CGC (Consumer Generated Content) ad. A thousand Internet users developed and uploaded their proposals. This one got more votes than any other! Agenda
  • 8. Denis Beausejour VP Advertising Worldwide P&G &quot;I think there's going to be two kinds of agencies 10 years from now: digital agencies and dinosaur agencies&quot;. 1998 IE Business School
  • 9. Introducción Social Internet, the user becomes key… Thus we came to… And the silent triumph of New Technologies… IE Business School
  • 10. And new advertising tools arise… IE Business School
  • 11. By the way IE Business School is using this digital advertising tools to promote its programs… <ul><li>Optimization of target segmentations </li></ul><ul><li>Much better ROI in its campaigns </li></ul><ul><li>Easyness of results control </li></ul>DIGITAL ADVERTISING The 3 Success Keys: IE Business School
  • 12. <ul><li>Some Numbers: </li></ul><ul><li>DIGITAL ADVERTISING WILL GROW AN ADDITIONAL 25% IN EUROPE DURING 2007 </li></ul><ul><li>Advertisers will invest 7,500 million dollars in digital advertising this year, 25% more than expected, according to Europe Online Advertising Report, developed by the reputated Internet consultancy firm eMarketer in France, Italy, Germany, Spain & UK. </li></ul><ul><li>Estimated online audience in this five countries is 136 million people for 2007. </li></ul><ul><li>The biggest digital advertising market in Europe is UK, where the investment rate in online ads per inhabitant for 2007 is 146 dollars, an ammount which could be increased to 216 dollars by 2010. </li></ul><ul><li>An the fastest growing market for digital advertising is the Spanish one with a yearly rate of 91%. </li></ul>IE Business School
  • 13. General management fundamentals + specific sports sector oriented topics General Management Fundamentals + Specific Digital Advertising Sector- Oriented Topics (15 specific subjects + 14 straight inputs form the net) Master in Digital Advertising and Communication
  • 14. Master in Digital Advertising and Communication Search Engine Marketing & Optimization Competitive Strategy Humanities Master in Digital Advertising and Communication Emerging Media Advertising Usability & Design Leadership Skills Web Metrics and Analytics Financial Accounting & Management Accounting Campaign Management Communication & Awareness in Social Media Markets E - Research CRM Online and Business Intelligence Fundamentals of Financial Management Operations Management in Advertising Online Communication Concepts Fundamentals of Marketing Management Virtual Companies Legal Environment Control Finance & Economics Issues E- Operations Optimization E- Communication E- Advertising Management E- Marketing Strategy Legal Environment & Regulation Social Issues & Public Interactions Introduction and Trends in Online Advertising & E-Advertising Evolution Mobile Advertising & Metaverses and Advergaming
  • 15. February 1st Residential Period Madrid 2 weeks March 3rd Residential Period Madrid 2 weeks September 2nd Residential Period London 1 - 2 weeks February - September Online Period September - March Online Period Virtual Companies Legal Environment Introduction & Trends in Online Advertising Online Communication Concepts Search Engine Optimization Search Engine Marketing E-Advertising Evolution Communication and Awareness in Social Media Financial Accounting Management Accounting Fundamentals of Marketing Management Humanities Seminars and Leadership Workshops Program Fundamentals of Financial Management Competitive Strategy Web Metrics and Analytics Campaign Management Operations Management in Advertising Emerging Media Advertising Mobile Advertising Usability and Design Metaverses and Advergaming Marketing Strategy and Plan Customer Intelligence General Management Courses Specialized Courses Specialized Courses General Management Courses Web Straight Inputs Conferences* *Conferences lead by High Level Speakers Program Structure Markets e-Research
  • 16. Master in Digital Advertising and Communication Some members of our Faculty PhD, UCLA, USA. Academic Managing Director of Master in Digital Advertising and Communication at Instituto de Empresa Professor at Instituto de Empresa. Introduction & Trends in Online Advertising Enrique Dans Online Communication Concepts Joshua Novick Antevenio - CEO Metaverses and Advergaming Paul Fleming Barcelona Virtual - Founder Fleming, Torra & Associates - President Communication and Awareness in Social Media Julio Alonso Weblogs SL. – CEO and Founder
  • 17. Some members of our Faculty Master in Digital Advertising and Communication Search Engine Optimization Rodrigo Miranda General Manager – SearchMedia Usability and Design Eric Reiss E-Reiss & Associates - Founder Emerging Media Advertising Anil de Mello Mobuzz - CEO & Chief Editor Business Development Director of Media Contacts – Havas Group MBA Part time – Instituto de Empresa Operations Management in Advertising Manuel Álvarez de la Gala
  • 18. Master in Digital Advertising and Communication Some members of our Faculty Country Manager of ValueClick Media in Munich, Germany International Executive MBA, Instituto de Empresa Search Engine Marketing Thomas Mendrina Web Metrics and Analytics André Zimmermann Operations Director of Media Contacts Brasil – Havas Group E-advertising Evolution Manuel Alonso Coto Marketing Manager Executive Education. Former e-Marketing Manager IE Executive MBA, Instituto de Empresa Campaign Management David Gracia Director of E-business Development BBVA E-Bay – Former Head of Online Marketing
  • 19. IE´s proven Methodology
  • 20. A Three-Stage Learning Process 1. Individual Preparation 2. Work Group Discussion 3. Class Discussion Time Learning Master in Digital Advertising and Communication
  • 21. Program Structure <ul><li>One Intake : February 2008 Program Length : February to March (13 months) </li></ul><ul><li>Online Periods: </li></ul><ul><li>* 2 periods to develop management techniques </li></ul><ul><li>* 3 sessions a week </li></ul><ul><li>Residential Periods : </li></ul><ul><li>*3 periods to develop management skills and </li></ul><ul><li>enhance relationship between professors and </li></ul><ul><li>students. </li></ul><ul><li>*2 weeks each (Madrid – London) </li></ul><ul><li>Conferences chaired by relevant sector leaders </li></ul>Master in Digital Advertising and Communication
  • 22. … and London! <ul><li>London is a business capital, home to national & international corporations in E-Advertising sector </li></ul><ul><li>The two week residential period offers: </li></ul><ul><ul><li>A fast immersion to business and life in London </li></ul></ul><ul><ul><li>A unique opportunity to learn hands on about the fastest growing hub in the advertising industry. </li></ul></ul>
  • 23. Program Fee includes access to the Top European Fair focusing in Digital Advertising: London’s AdTech. We will be attending the Fair while in UK for our second residential period where we will also visit several of the most important digital agencies Master in Digital Advertising and Communication
  • 24. Program Structure <ul><li>One Intake : February 2008 Program Lenght : February to March (13 months) </li></ul><ul><li>Online Periods: </li></ul><ul><li>* 2 periods to develop management techniques </li></ul><ul><li>* 3 sessions a week </li></ul><ul><li>Residential Periods : </li></ul><ul><li>*3 periods to develop management skills and </li></ul><ul><li>enhance relationship between professors and </li></ul><ul><li>students. </li></ul><ul><li>*2 weeks each (Madrid – London) </li></ul><ul><li>Conferences chaired by relevant sector leaders </li></ul>Master in Digital Advertising and Communication
  • 25. <ul><ul><li>Face to Face Periods </li></ul></ul><ul><ul><ul><li>Allow students to work with concepts and skills that require </li></ul></ul></ul><ul><ul><ul><li>physical presence </li></ul></ul></ul><ul><ul><ul><li>Dynamic interaction with professors and classmates </li></ul></ul></ul><ul><ul><ul><li>Total Workload: 12 hours/day </li></ul></ul></ul><ul><ul><li>Online periods (Virtual Campus) </li></ul></ul><ul><ul><ul><li>Communication platform that allows participants to exchange </li></ul></ul></ul><ul><ul><ul><li>ideas, discuss cases and communicate with professors and </li></ul></ul></ul><ul><ul><ul><li>other students </li></ul></ul></ul><ul><ul><ul><li>Participation at the most convenient times for students </li></ul></ul></ul><ul><ul><ul><li>Total Workload: 20 hours/week </li></ul></ul></ul>Master in Digital Advertising and Communication
  • 26. WORKING MET H ODOLOG Y ONLINE SESSION GROUP REPORT DELIVERY M Tu W Th F Sa Su M Tu W Th F Sa Su INDIVIDUAL PREPARATION AND TEAM WORK PREPARATION ONLINE CLASS DISCUSSION WITH THE PROFESSOR PREPARATION FA11, FMM9, EE10 SESSIONS CA6, FMM8, EE9
  • 27. Master in Digital Advertising and Communication
  • 28. <ul><li>Key Factors </li></ul><ul><ul><li>Reproduction of the methodology used in the presential sessions </li></ul></ul><ul><ul><li>Appropriate academic balance between residential and online periods </li></ul></ul><ul><ul><li>Online Campus to create a high quality learning and communication environment </li></ul></ul><ul><ul><li>Virtual diverse work groups and permanent interaction between professors and students. </li></ul></ul><ul><ul><li>Reduced groups that facilitate a high collaboration level </li></ul></ul><ul><ul><li>Professor has a key role </li></ul></ul><ul><ul><li>Detailed activity planning ensures committment and participation </li></ul></ul>Master in Digital Advertising and Communication
  • 29. Admissions process
  • 30. The Master in Digital Advertising and Communication is a part-time , online and international oriented programme. <ul><li>Specially designed for: </li></ul><ul><ul><li>Professionals interested in pursuing a career in the digital advertising and communication related sectors. </li></ul></ul><ul><ul><li>Experts in this industry wanting to reinforce their competences and capability to create value in the sector and / or undertake managament positions. </li></ul></ul><ul><ul><li>Entrepreneurial individuals striving to create and manage their own business in this specific industry </li></ul></ul>Master in Digital Advertising and Communication
  • 31. <ul><li>Our selection process emphasizes leadership potential, strong academic ability, and personal qualities and characteristics. The Admissions Committee will consider the following: </li></ul><ul><ul><li>A Bachelor's degree from an accredited college/university (or a degree equivalent to 180 Eurocredits). </li></ul></ul><ul><ul><li>Demonstrated professional experience in any field </li></ul></ul><ul><ul><li>Sufficient proficiency in the English language </li></ul></ul><ul><ul><li>A complete application including all supporting documents </li></ul></ul><ul><li>In order to evaluate more thoroughly the applicant credentials, the Admission Committee may require the GMAT/GRE/IE Business School Admissions Exam and/or the TOEFL examination. </li></ul>Application Form – www.master-advertising.ie.edu Admissions
  • 32. GMAT or Admission Test Application Form Application process Rolling application process – no deadlines Admission is valid for two years Admissions Application Form Interview Admissions Decision
  • 33. <ul><li>Required Documents </li></ul><ul><ul><li>Curriculum Vitae (one page) </li></ul></ul><ul><ul><li>University degree certificate </li></ul></ul><ul><ul><li>Academic transcripts </li></ul></ul><ul><ul><li>2 Letters of recommendation </li></ul></ul><ul><ul><li>Language certificates </li></ul></ul><ul><ul><li>Copy of passport </li></ul></ul><ul><ul><li>Passport size photo </li></ul></ul><ul><ul><li>Application fee of 120 € </li></ul></ul>Application Form – www.master-advertising.ie.edu Admissions
  • 34. IE Student and Alumni Support
  • 35. <ul><li>Financing Options - [email_address] </li></ul><ul><ul><li>Caja Madrid </li></ul></ul><ul><ul><ul><li>Tuition with up to an 8 year payback period </li></ul></ul></ul><ul><ul><ul><li>Interest Rate: Euribor + 1% </li></ul></ul></ul><ul><ul><ul><li>A local co-signer is not required </li></ul></ul></ul><ul><ul><li>Scholarships - www.ie.edu /scholarships </li></ul></ul><ul><ul><ul><li>Various scholarships based on merit, diversity and achievements </li></ul></ul></ul><ul><ul><ul><li>Prerequisite to scholarship is admission to Master program </li></ul></ul></ul>IE Supporting Services
  • 36. <ul><li>ie Student Office </li></ul><ul><ul><li>Visa & Residency Card support </li></ul></ul><ul><ul><li>Housing </li></ul></ul><ul><ul><li>Support to accompanying partners </li></ul></ul><ul><ul><li>Cross Cultural Management Seminars </li></ul></ul><ul><ul><li>Spanish Courses </li></ul></ul><ul><li>Famil IE </li></ul><ul><ul><li>Support to all extra-academic student activities </li></ul></ul>… more than a Master
  • 37. <ul><li>Career Management Centre </li></ul><ul><li>Career Recruitment Fair </li></ul><ul><li>80 international companies </li></ul><ul><li>recruiting IE students </li></ul><ul><li>Company Presentations </li></ul><ul><li>20 companies on campus </li></ul><ul><li>Personal Assessment </li></ul><ul><li>Lifelong Career Support </li></ul>2006 in figures 10.000 alumni use online Job Board 5.000 job offers 2.500 company interviews 500 alumni placed by CMC … more than a Master
  • 38. <ul><li>Lifelong Network – Alumni Association </li></ul><ul><ul><li>ie Global Communities 35.000 Alumni in more than 85 countries </li></ul></ul><ul><ul><li>Continuous learning </li></ul></ul><ul><li>Annual Alumni Conference </li></ul><ul><li>Ongoing Conferences to Alumni Clubs </li></ul><ul><li>Online programs </li></ul><ul><li>Functional and Industry Global Communities </li></ul>… more than a Master
  • 39. Manuel Alonso Coto Executive Director Tel: +34 91 787 5128 Email: [email_address] Marta Perez Associate Academic Director Tel: +34 91 787 5162 Email: [email_address] Konstantinos Tsoukalas Associate Director of Admissions Tel: +34 91 568 9610 Email: [email_address]

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