Paint a Picture – Who does your customer become when they use your product?
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Paint a Picture – Who does your customer become when they use your product?
- 1. PAINT A PICTURE WHO DOES YOUR CUSTOMER BECOME WHEN THEY USE YOUR PRODUCT? MARTIN GUDE ·∙ @MA6 ·∙ MA6.ME ·∙ #UXCGN16
- 2. HEY, I‘M MARTIN. #JOBHUNT #PRODUCTTHINKING ·∙ MA6.ME @MA6 #UXSTRATEGY
- 3. WHO OF YOU CREATES GREAT PRODUCTS? I RECKON EVERYONE.
- 4. SO WHAT CAN WE START WITH? A BRIEF. A VISION. OR OUR CUSTOMERS.
- 5. THE ASK
- 6. WHO DO YOU WANT YOUR CUSTOMERS TO BECOME?
- 8. WHAT DO YOU WANT YOUR CUSTOMERS TO DO?
- 9. TOOLS & ARTIFACTS FOR MODELING CUSTOMERS: PERSONAS, SCENARIOS, CUSTOMER JOURNEYS AND MUCH OTHER STUFF. YOU NAME IT.
- 10. CUSTOMERS DON‘T JUST USE YOUR PRODUCTS & INNOVATIONS – THEY ALTER THEM, ADAPT TO THEM AND ARE CHANGED BY THEM.
- 11. EMBRACE THAT AND ASK THEM TO BECOME SOMEONE DIFFERENT.
- 12. WHO DOES COLOGNE PUBLIC TRANSPORT (KVB) WANT THEIR CUSTOMERS TO BECOME?
- 13. I PERSONALLY BELIEVE: A FARE DODGER.
- 14. WHY? BECAUSE PAYING THE FARE IS A PAIN IN THE ASS.
- 16. THERE‘S AN APP. BUT IT ASKS WAY TO OFTEN TO WAIT.
- 17. SO HERE‘S THE FARE DODGER.
- 18. COULD THEY DO BETTER?
- 19. YES, ABSOLUTELY! YOU REMEMBER THOSE GUYS?
- 22. IBAN: DE62 3702 0500 0000 1020 30
- 25. I HOPE YOU KNOW THE ANSWER TO YOUR ASK. IF NOT YET: TRY TO FIGURE IT OUT.
- 26. FURTHER READING: MICHAEL SCHRAGE WHO DO YOU WANT YOUR CUSTOMERS TO BECOME? SIMON SINEK START WITH WHY
- 27. LET‘S HAVE A