We Are WhatThey SeeInterpersonal User Experience
Mallory WoodmStoner@mallorywoodmStoner.com
Joel G GoodmanAustin • Chicago • St Louis • SoCal@joelgoodmanbraverymedia.co
Why does this matter?AdmissionsBursarStudent LifeFinancial Aid AdvisingAlumniAcademics
Why does this matter?AdmissionsBursarStudent LifeFinancial AidAdvising AlumniAcademics
Why does this matter?BursarStudent LifeFinancial AidAdvising AlumniAcademicsAdmissions MYUNIVERSITY
UX is about the emotional connection.- aarron walter“Emotional experiences make aprofound impact on our longtermmemory.”Wh...
Our friend maslow
user Experiencehierarchy of needs.
user Experiencehierarchy of needs.
user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
DelightConstituents
Lifetime Engagement Management
Prospect Do I know you?Open You have my attention.Inquiry I want to know more.Visitor We should see more of each other.App...
Graduate I laughed, I cried, you changed my life.Recent Alumnus The world is hard. I need your help.Alumnus We used to be ...
Lifetime Engagement Management
Lifetime Engagement Management
Creating Positive Emotion:Admissions
Creating Positive Emotion:College of William and Mary
Creating Positive Emotion:Marketing
Creating Positive Emotion:College of William and Mary
Creating Positive Emotion:Advancement
Creating Positive Emotion:Johns Hopkins University
Creating Positive Emotion:Rensselaer Polytechnic Institute
Creating Positive Emotion:Nazareth College
We Are WhatThey SeeInterpersonal User Experience
Thank youmallory.wood@mstoner.commStonerjoel@brvry.meBravery Media
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
We Are What They See: Interpersonal User Experience
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We Are What They See: Interpersonal User Experience

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Presented by Mallory Wood and Joel Goodman at the 2013 Web Conference at Penn State: UX today has mastered the art of sprawl. Interactions with our institutions, our brands, and our marketing and communication take place on myriad devices, anywhere in the world, and at any time. The sum of these interactions forms an interpersonal identity, telling the larger story of what we stand for and why we matter. In a culture where there is no longer a battle – and increasingly less distinction – between the web and the real-world, this presentation explores how the experiential expectations of our constituents has turned fluid and why an integrated approach to your college or university's marketing and communication can impact and enhance overall user experience.

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We Are What They See: Interpersonal User Experience

  1. 1. We Are WhatThey SeeInterpersonal User Experience
  2. 2. Mallory WoodmStoner@mallorywoodmStoner.com
  3. 3. Joel G GoodmanAustin • Chicago • St Louis • SoCal@joelgoodmanbraverymedia.co
  4. 4. Why does this matter?AdmissionsBursarStudent LifeFinancial Aid AdvisingAlumniAcademics
  5. 5. Why does this matter?AdmissionsBursarStudent LifeFinancial AidAdvising AlumniAcademics
  6. 6. Why does this matter?BursarStudent LifeFinancial AidAdvising AlumniAcademicsAdmissions MYUNIVERSITY
  7. 7. UX is about the emotional connection.- aarron walter“Emotional experiences make aprofound impact on our longtermmemory.”Why does this matter?
  8. 8. Our friend maslow
  9. 9. user Experiencehierarchy of needs.
  10. 10. user Experiencehierarchy of needs.
  11. 11. user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
  12. 12. user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
  13. 13. user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
  14. 14. user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
  15. 15. user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
  16. 16. user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
  17. 17. user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
  18. 18. user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
  19. 19. DelightConstituents
  20. 20. Lifetime Engagement Management
  21. 21. Prospect Do I know you?Open You have my attention.Inquiry I want to know more.Visitor We should see more of each other.Applicant I swear, Im only seeing you.Enrollee No really, Im yours.Matriculant I cant imagine being without you.Lifetime Engagement Management
  22. 22. Graduate I laughed, I cried, you changed my life.Recent Alumnus The world is hard. I need your help.Alumnus We used to be so close.Donor Youve done so much, I want to return the favor.Bequest I want others to have this relationship.Lifetime Engagement Management
  23. 23. Lifetime Engagement Management
  24. 24. Lifetime Engagement Management
  25. 25. Creating Positive Emotion:Admissions
  26. 26. Creating Positive Emotion:College of William and Mary
  27. 27. Creating Positive Emotion:Marketing
  28. 28. Creating Positive Emotion:College of William and Mary
  29. 29. Creating Positive Emotion:Advancement
  30. 30. Creating Positive Emotion:Johns Hopkins University
  31. 31. Creating Positive Emotion:Rensselaer Polytechnic Institute
  32. 32. Creating Positive Emotion:Nazareth College
  33. 33. We Are WhatThey SeeInterpersonal User Experience
  34. 34. Thank youmallory.wood@mstoner.commStonerjoel@brvry.meBravery Media

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