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We Are What They See: Interpersonal User Experience
 

We Are What They See: Interpersonal User Experience

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Presented by Mallory Wood and Joel Goodman at the 2013 Web Conference at Penn State: UX today has mastered the art of sprawl. Interactions with our institutions, our brands, and our marketing and ...

Presented by Mallory Wood and Joel Goodman at the 2013 Web Conference at Penn State: UX today has mastered the art of sprawl. Interactions with our institutions, our brands, and our marketing and communication take place on myriad devices, anywhere in the world, and at any time. The sum of these interactions forms an interpersonal identity, telling the larger story of what we stand for and why we matter. In a culture where there is no longer a battle – and increasingly less distinction – between the web and the real-world, this presentation explores how the experiential expectations of our constituents has turned fluid and why an integrated approach to your college or university's marketing and communication can impact and enhance overall user experience.

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    We Are What They See: Interpersonal User Experience We Are What They See: Interpersonal User Experience Presentation Transcript

    • We Are WhatThey SeeInterpersonal User Experience
    • Mallory WoodmStoner@mallorywoodmStoner.com
    • Joel G GoodmanAustin • Chicago • St Louis • SoCal@joelgoodmanbraverymedia.co
    • Why does this matter?AdmissionsBursarStudent LifeFinancial Aid AdvisingAlumniAcademics
    • Why does this matter?AdmissionsBursarStudent LifeFinancial AidAdvising AlumniAcademics
    • Why does this matter?BursarStudent LifeFinancial AidAdvising AlumniAcademicsAdmissions MYUNIVERSITY
    • UX is about the emotional connection.- aarron walter“Emotional experiences make aprofound impact on our longtermmemory.”Why does this matter?
    • Our friend maslow
    • user Experiencehierarchy of needs.
    • user Experiencehierarchy of needs.
    • user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
    • user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
    • user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
    • user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
    • user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
    • user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
    • user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
    • user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLE
    • DelightConstituents
    • Lifetime Engagement Management
    • Prospect Do I know you?Open You have my attention.Inquiry I want to know more.Visitor We should see more of each other.Applicant I swear, Im only seeing you.Enrollee No really, Im yours.Matriculant I cant imagine being without you.Lifetime Engagement Management
    • Graduate I laughed, I cried, you changed my life.Recent Alumnus The world is hard. I need your help.Alumnus We used to be so close.Donor Youve done so much, I want to return the favor.Bequest I want others to have this relationship.Lifetime Engagement Management
    • Lifetime Engagement Management
    • Lifetime Engagement Management
    • Creating Positive Emotion:Admissions
    • Creating Positive Emotion:College of William and Mary
    • Creating Positive Emotion:Marketing
    • Creating Positive Emotion:College of William and Mary
    • Creating Positive Emotion:Advancement
    • Creating Positive Emotion:Johns Hopkins University
    • Creating Positive Emotion:Rensselaer Polytechnic Institute
    • Creating Positive Emotion:Nazareth College
    • We Are WhatThey SeeInterpersonal User Experience
    • Thank youmallory.wood@mstoner.commStonerjoel@brvry.meBravery Media