Your SlideShare is downloading. ×
0
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
This is not a brand
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

This is not a brand

689

Published on

Branding is a "squishy" word in higher ed that often gets conflated with identity or branding components. This presentation helps enunciate what brand is, shows examples of how Mt. Holyoke and other …

Branding is a "squishy" word in higher ed that often gets conflated with identity or branding components. This presentation helps enunciate what brand is, shows examples of how Mt. Holyoke and other institutions support their brand in key areas on the web, and provides some testing examples to help you measure how well your creative work is delivering the messages you want your audiences to understand. Presented at HigherEd Web 2009 by Doub Gapinski, mStoner, and Patricia Vndenberg, Mount Holyoke College.

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
689
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. This is not a brand. or Using the Web to Better Present Your Institutional Brand mStoner
  • 2. Patricia Vandenberg Doug Gapinski Mount Holyoke College mStoner
  • 3. Assumptions.
  • 4. What a brand isn’t.
  • 5. What a brand is.
  • 6. The web has become the brand medium.
  • 7. • authentic • experience-oriented • effective distribution • cost-effective over time • persistent • searchable • convenient
  • 8. Answering your audiences’ questions with branding in mind
  • 9. What’s it like to be at <your institution name here>? What can <your institution name here> do for me? What do other people think of <your institution name here>?
  • 10. What’s it like to be at <your institution name here>?
  • 11. • Excellent liberal arts • Unusually international and diverse • Connections for life • Legacy of Women leaders—believes women can and should make a difference in the world
  • 12. What can <your institution name here> do for me?
  • 13. • Do you have my major? • What is the quality of the academic program? • Can I get a job? • Can I afford it?
  • 14. What do other people think of <your institution name here>?
  • 15. Covering your brand in key areas on the web
  • 16. clients.mstoner.com/hew
  • 17. mStoner photo credit: psd on flickr

×