When it comes to evaluating the strengths and weaknesses of a design concept, no designer (or project team, or hot-shot design firm) is perfect. Instead of relying on gut instinct, we’ll trace the path of how George School used qualitative and quantitative feedback from their audiences to make informed decisions about design direction. We’ll explore a variety of easy-to-emulate approaches that help ensure your new website structure and content and design will help you reach your institutional goals (whatever they are).
Presented by Patrick DiMichele, senior strategist, mStoner, at CASE I, Boston, MA, in January 2010.
Clipping is a handy way to collect important slides you want to go back to later.