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Social Media's Secret Sauce

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Presented by Mallory Wood at the 2012 SUNYCAUD Conference. …

Presented by Mallory Wood at the 2012 SUNYCAUD Conference.

If you have one full time community manager for social media on your campus, you're lucky! For most, creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate. And as we all work hard to create engaging content and be responsive,
we sometimes have to take on weekend work to tackle that irate Saturday afternoon post. Because if you ignore it until Monday morning, it is too late or perhaps will, by then, turn into a volatile situation!

For most, the model of stretching current staff to manage social media won't work for the long haul. Absent funding for more positions, what do you do?

Enter the secret sauce. Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This session will highlight success stories from the best case studies education has to offer and provide tangible ways to motivate, train, and trust your student workers or volunteers.

Published in: Education, Technology, Business
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  • 1. Social Media's Secret Sauce #SMSSS #sunycuad Thursday, June 14, 12
  • 2. @MalloryWood Thursday, June 14, 12
  • 3. It’s 2012 Thursday, June 14, 12
  • 4. Why social content? • Reach market influencers • Deliver timely information • Provide customer service • Build community • Foster Loyalty • Encourage advocacy Thursday, June 14, 12
  • 5. Why students? Thursday, June 14, 12
  • 6. http://www.flickr.com/photos/aigle_dore/4178265189/ Thursday, June 14, 12
  • 7. http://www.flickr.com/photos/aigle_dore/4178265189/ Thursday, June 14, 12
  • 8. http://www.flickr.com/photos/aigle_dore/4178265189/ http://www.flickr.com/photos/kirklau/1638526962/ Thursday, June 14, 12
  • 9. Thursday, June 14, 12
  • 10. Thursday, June 14, 12
  • 11. Thursday, June 14, 12
  • 12. Thursday, June 14, 12
  • 13. Thursday, June 14, 12
  • 14. Thursday, June 14, 12
  • 15. • Blogs •Twitter •Youtube • Facebook • Formspring • Message boards • Flickr • Geo-social services • Instagram • Live stream Thursday, June 14, 12
  • 16. Thursday, June 14, 12
  • 17. 1) Students as students 2) Students as institution Thursday, June 14, 12
  • 18. Blogs Thursday, June 14, 12
  • 19. Thursday, June 14, 12
  • 20. www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report Thursday, June 14, 12
  • 21. College of William & Mary Thursday, June 14, 12
  • 22. Bryn Mawr College Thursday, June 14, 12
  • 23. Thursday, June 14, 12
  • 24. Thursday, June 14, 12
  • 25. Thursday, June 14, 12
  • 26. Thursday, June 14, 12
  • 27. Thursday, June 14, 12
  • 28. Formspring Thursday, June 14, 12
  • 29. 2000+ questions answered (by students and staff) Thursday, June 14, 12
  • 30. Thursday, June 14, 12
  • 31. Facebook Thursday, June 14, 12
  • 32. Thursday, June 14, 12
  • 33. Thursday, June 14, 12
  • 34. Thursday, June 14, 12
  • 35. Twitter Thursday, June 14, 12
  • 36. accessing content vs. follower count. It’s about Thursday, June 14, 12
  • 37. Thursday, June 14, 12
  • 38. Video Thursday, June 14, 12
  • 39. Thursday, June 14, 12
  • 40. Thursday, June 14, 12
  • 41. Thursday, June 14, 12
  • 42. Thursday, June 14, 12
  • 43. Your website Thursday, June 14, 12
  • 44. Thursday, June 14, 12
  • 45. Thursday, June 14, 12
  • 46. Thursday, June 14, 12
  • 47. Team? Intern? Work study? Thursday, June 14, 12
  • 48. http://www.flickr.com/photos/jiheffe/3462940215/ Thursday, June 14, 12
  • 49. “It's mostly a trust thing - I want to see everything that ‘goes out the door’ and onto our networks. There were times as a student I wasn't aware of certain sensitivities that as an administrator I now do. Students shouldn’t have to worry as much about that sort of thing.” - @rcengelsman Thursday, June 14, 12
  • 50. Why volunteer? Thursday, June 14, 12
  • 51. Pros and Cons Thursday, June 14, 12
  • 52. Responsibilities Benefits Protection Three reasons to use a contract: Thursday, June 14, 12
  • 53. Responsibilities Benefits Protection Blog 1x/wk Tweet 1x/day Photos/Video bi-weekly Q&A Paid Leadership training Recommendation letter Networking opportunities Resume building Set standards Authentic vs. Inappropriate Three reasons to use a contract: Thursday, June 14, 12
  • 54. Thursday, June 14, 12
  • 55. Thursday, June 14, 12
  • 56. Thursday, June 14, 12
  • 57. @andrewcareaga Thursday, June 14, 12
  • 58. Pros and Cons Thursday, June 14, 12
  • 59. Resources Thursday, June 14, 12
  • 60. Thursday, June 14, 12
  • 61. Thursday, June 14, 12
  • 62. Mallory Wood marketing manager mStoner, Inc. @MalloryWood mallory.wood@mstoner.com Questions? Thursday, June 14, 12

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