Social Media's Secret Sauce
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Presented by Mallory Wood at the 2012 SUNYCAUD Conference. ...
Presented by Mallory Wood at the 2012 SUNYCAUD Conference.
If you have one full time community manager for social media on your campus, you're lucky! For most, creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate. And as we all work hard to create engaging content and be responsive,
we sometimes have to take on weekend work to tackle that irate Saturday afternoon post. Because if you ignore it until Monday morning, it is too late or perhaps will, by then, turn into a volatile situation!
For most, the model of stretching current staff to manage social media won't work for the long haul. Absent funding for more positions, what do you do?
Enter the secret sauce. Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This session will highlight success stories from the best case studies education has to offer and provide tangible ways to motivate, train, and trust your student workers or volunteers.
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