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Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
Intro to blogs
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Intro to blogs

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Presentation handout from CASE Social

Presentation handout from CASE Social

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  • 1. Intro to Blogs Tuesday, 13 April 2010
  • 2. @me michael.stoner@mstoner.com @mStonerblog mStonerblog.com slideshare.net/mStoner +1.802.457.2889 m: +1.312.622.6930 Tuesday, 13 April 2010
  • 3. A blog ... is a type of website ... with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb .... Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. ... Microblogging is another type of blogging, featuring very short posts. resource : en.wikipedia.org/wiki/Blogs Tuesday, 13 April 2010
  • 4. anatomy of a blog Tuesday, 13 April 2010
  • 5. WHAT are blogs good for???? Tuesday, 13 April 2010
  • 6. research MARCH 2010 ACCOUNTING Pensions in Peril The funding status of state-sponsored pension ENTREPRENEURSHIP & plans INNOVATION ROBERT NOVY-MARX AND JOSHUA RAUH FINANCE Timing Is Everything INTERNATIONAL BUSINESS The duration of climate agreements influences their success BÅRD HARSTAD LEADERSHIP MANAGERIAL ECONOMICS And the Poor Get Poorer The economics of higher global temperatures MARKETING MELISSA DELL, BENJAMIN F. JONES AND BENJAMIN A. OLKEN OPERATIONS POLICY, POLITICS & SOCIAL The Sounds of Silence ENTERPRISE Consumers cue on corporations’ crisis communications ERIC LUIS UHLMANN, GEORGE E. NEWMAN, VICTORIA L Search BRESCOLL, ADAM D. GALINSKY AND DANIEL DIERMEIER INSIGHT IN PERSON KELLOGG SCHOOL HOME Trusting the Stock Market FACULTY DIRECTORY Impressions influence investors decisions FACULTY PUBLICATIONS Luigi Guiso, Paola Sapienza and Luigi Zingales FACULTY EXPERTS GUIDE Congenital Defect FACULTY CASES Systemic hospital cost inflation INSIGHT PRESENTS FACULTY BLOGS William Ocasio FACULTY BOOKS The Devil Is in the Detailing FACULTY NEWS Everything Finance The SEC Returns to the 1930’s Modeling physician choice of prescription drugs RESEARCH SEMINARS Jonathan Parker Tulikaa Bhatia and Lakshman Krishnamurthi RESEARCH CENTERS ERP 2010 Are Restaurants Really Supersizing America? CONFERENCES Jonathan Parker Restricting restaurant meals may not trim Americans’ NU OFFICE OF RESEARCH expanding waistlines Code Red Michael Anderson and David A. Matsa AHIP and Cost-shifting: A Ready-Made Smokescreen David Dranove and William White To Settle or Not to Settle Negotiations and attorney interests in medical malpractice Setting the Record Straight on Medical Bankruptcies cases David Dranove and William White Yasutora Watanabe Finance and the Public Interest The Financial Hazards of Aging Where do we go from here? Why older adults choose riskier investments Deborah Lucas Gregory R. Samanez-Larkin, Camelia Kuhnen, Daniel J. Yoo and Brian Knutson Smoke and Mirrors at the FDIC Robert McDonald Consistent Contributors Putting the team first helps solve the “cooperation problem” Mark Weber and J. Keith Murnighan Membership Has Its Punishments Loyalty programs dissuade firms from pricing products competitively Yuk-fai Fong and Qihong Liu Really, I Can Return It? Sold! Optimizing your returns policy Eric T. Anderson, Karsten Hansen and Duncan I. Simester We Will Be Right with You Managing customers with vague promises Gad Allon, Achal Bassamboo and Itai Gurvich © Kellogg School of Management, Northwestern University. Kellogg School of Management All Rights Reserved. 2001 Sheridan Rd, Evanston, IL 60208 Privacy Policy 847-491-3300 / webeditor@kellogg.northwestern.edu Tuesday, 13 April 2010
  • 7. sharing news & features Tuesday, 13 April 2010
  • 8. news Tuesday, 13 April 2010
  • 9. personal insights Tuesday, 13 April 2010
  • 10. student recruitment Tuesday, 13 April 2010
  • 11. institutional life Tuesday, 13 April 2010
  • 12. professional insights Tuesday, 13 April 2010
  • 13. Blogging success You own it. Tell your story. Comments build community. Post regularly. Links in/links out. Market your blog. Tuesday, 13 April 2010
  • 14. mStonerblog: http://bit.ly/9eA9m Kellogg Insight: http://bit.ly/TSxJz iPhone: http://bit.ly/cknRL0 Tuesday, 13 April 2010

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