DIY smart: streamline and save

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Colleges and universities need to consider how best to distribute marketing dollars across print and web platforms. This presentation covers using print and web together to replace or reduce print costs, repurposing web content for print, and using in-house resources. Also covered: examples of emotional, compelling print that best demonstrate how to use this medium in the age of the web. Presented by Doug Gapinski, mStoner, at Eduweb 2009.

Published in: Education, Technology, Design
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DIY smart: streamline and save

  1. 1. D.I.Y. Smart: Using the web and print to streamline and save mStoner
  2. 2. Hello, eduweb! mStoner
  3. 3. Steal this idea... mStoner
  4. 4. Be proactive about budgeting... mStoner
  5. 5. Save when you can so you can spend when you want. mStoner
  6. 6. Choosing a main channel. mStoner
  7. 7. Why web? mStoner
  8. 8. Fewer ongoing costs Updatable content Search engines mStoner
  9. 9. Easy sharable Green-friendly Metrics / analytics mStoner
  10. 10. Why print? mStoner
  11. 11. Better for bandwidth Guaranteed visibility Sequential control mStoner
  12. 12. No browser issues Better photo fidelity Tactile appeal mStoner
  13. 13. Why both? mStoner
  14. 14. Reduced print costs Appeal of both Web metrics > print 2x the engagement mStoner
  15. 15. Webify: streamline and save. mStoner
  16. 16. Divide & conquer. mStoner
  17. 17. Remix the songs you’ve already written. mStoner
  18. 18. Content is (still) king... mStoner
  19. 19. Context is the new black. mStoner
  20. 20. Make full use of free resources. mStoner
  21. 21. Use more affordable resources. mStoner
  22. 22. Wordpress Expression Engine Movable Type Textpattern mStoner
  23. 23. Print smarter: streamline and save mStoner
  24. 24. Keep it tactile. mStoner
  25. 25. Make content parallel track. mStoner
  26. 26. Downgrade your category. mStoner
  27. 27. N’est pas un velocipede.
  28. 28. Lower the page count in favor of web drivers. mStoner
  29. 29. Be selective. mStoner
  30. 30. Collaborate. mStoner
  31. 31. Steal these ideas. clients.mstoner.com/eduweb mStoner
  32. 32. mStoner photo credit: psd on flickr

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