Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Breaking Down Silos: Lifetime Engagement

435

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
435
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BREAK DOWNTHE SILOSLIFETIME ENGAGEMENTFran ZablockiJune 5, 2013Strategist, mStonerTuesday, June 11, 13
  • 2. HI, I’M FRAN.Strategist & Project Manager, mStonerAlumni Relations, SUNY GeneseoMarketing and Communications, Nazareth CollegeUndergraduate Admissions, University at BuffaloResidential Life and Athletics, Nazareth CollegeTuesday, June 11, 13
  • 3. LIFETIME ENGAGEMENTMANAGEMENT?Tuesday, June 11, 13
  • 4. WHAT’S IN A NAME?Lifetime or Lifelong or LifecycleRelationship or EngagementTuesday, June 11, 13
  • 5. LIFETIMETuesday, June 11, 13
  • 6. ITS ALL ABOUTRELATIONSHIPSTuesday, June 11, 13
  • 7. LIFELONG RELATIONSHIPSYou have my attention.I want to know more.We should see more of each other.Do I know you?I swear Im only seeing you.No really, Im yours.InquiryProspectApplicantEnrolleeVisitorOpenTuesday, June 11, 13
  • 8. EMOTIONAL RELATIONSHIPSThe world is hard. I need your help.We used to be so close.I laughed, I cried, you changed my life.AlumGraduateRecent alumYouve done so much, I want to return the favor. DonorI want others to have this relationship. BequestI cant imagine being without you. MatriculantTuesday, June 11, 13
  • 9. THESE ARE PEOPLENot just labels.Tuesday, June 11, 13
  • 10. NOT SEEINGEYETO EYETuesday, June 11, 13
  • 11. DIFFERENTPERSPECTIVESTuesday, June 11, 13
  • 12. PERSPECTIVE ONCONSTITUENTSTuesday, June 11, 13
  • 13. MeInquiryProspectApplicantEnrolleeVisitorOpenMeMeOUTSIDE INSIDEMeMeMeTuesday, June 11, 13
  • 14. MeAlumnusMatriculantBequestDonorGraduateMeMeOUTSIDE INSIDEMeMeTuesday, June 11, 13
  • 15. PERSPECTIVE ON INSTITUTIONTuesday, June 11, 13
  • 16. My UniversityBursarAdmissionsAdvisingAcademicsAlumniFinancial aidStudent LifeMy UniversityMy UniversityOUTSIDE INSIDEMy UniversityMy UniversityMy UniversityMy UniversityTuesday, June 11, 13
  • 17. My UniversityMeTuesday, June 11, 13
  • 18. OneOneTuesday, June 11, 13
  • 19. LIFELONG RELATIONSHIPLIFELONG REPUTATIONTuesday, June 11, 13
  • 20. THE CYCLE REPEATSTuesday, June 11, 13
  • 21. STUDENTPARENTSTUDENTTuesday, June 11, 13
  • 22. MANY LIFETIMESTuesday, June 11, 13
  • 23. LEGACYGENERATIONGENERATIONTuesday, June 11, 13
  • 24. INHERITED RELATIONSHIPSTuesday, June 11, 13
  • 25. LIFETIMEENGAGEMENTTuesday, June 11, 13
  • 26. Phone conversationWord of MouthPlanned eventCOMMUNICATIONMail / EmailBrochureTourWebsiteMeViewbookTuesday, June 11, 13
  • 27. Admissions counselorPresidentSecretaryCOMMUNICATORArea directorMajor gifts officerTour guideWeb content managerMePretty much anyoneTuesday, June 11, 13
  • 28. THE WEAKEST LINKTuesday, June 11, 13
  • 29. SHARED REPUTATIONYour audience doesn’t know who made it.Tuesday, June 11, 13
  • 30. Its everyones job, but itsnobodys job.Tuesday, June 11, 13
  • 31. CHANGINGTHE MINDSETTuesday, June 11, 13
  • 32. NO MOREUS vs.THEMTuesday, June 11, 13
  • 33. Never assume that something isntyour job. It is always your job.You are part of team ‘university’and you represent the entireuniversity to everyone.Tuesday, June 11, 13
  • 34. GOALConsistency of QualityTuesday, June 11, 13
  • 35. GOALConsistency of MessageTuesday, June 11, 13
  • 36. GOALConsistency of DataTuesday, June 11, 13
  • 37. ULTIMATE GOALConsistency of AffinityPositiveSpecificActionableMeasurableTuesday, June 11, 13
  • 38. ARETHERETECHNOLOGY SOLUTIONS?Tuesday, June 11, 13
  • 39. CUSTOMER RELATIONSHIPMANAGEMENT (CRM)Tuesday, June 11, 13
  • 40. Most solutions still focus primarily onone stage of the cycle.Tuesday, June 11, 13
  • 41. Examples:Inigral - Enrollment & RetentionEvertrue - AlumniiModules - Alumni & AdvancementTuesday, June 11, 13
  • 42. Systems focused on the entire cycleare emerging.Existing systems are expanding.Tuesday, June 11, 13
  • 43. Examples:Talisma - “Build Lifetime Relationships”Varsity Outreach - Lifecycle focusLinkedIn - Lifecycle career servicesiModules - Enterprise editionTuesday, June 11, 13
  • 44. SOLUTION:PEOPLE AND CULTURE,THENTECHNOLOGYTuesday, June 11, 13
  • 45. PEOPLETOOLSOpen Communication and CollaborationBrand & Style GuidesContent StrategyTrainingTuesday, June 11, 13
  • 46. LIFETIMEENGAGEMENTMANAGEMENTTuesday, June 11, 13
  • 47. DISCONNECT ATTHETRANSITIONSTuesday, June 11, 13
  • 48. ADMISSIONSSTUDENT AFFAIRSALUMNI & DEVELOPMENTTuesday, June 11, 13
  • 49. PROBLEM: SILOS OF AWARENESSTuesday, June 11, 13
  • 50. PROBLEM: SILOS OF DATATuesday, June 11, 13
  • 51. SOLUTION:WE NEEDTO CHANGETuesday, June 11, 13
  • 52. CHANGE FROMTHETOP DOWNRob Zinkan,Vice Chancellor, Indiana University EastTuesday, June 11, 13
  • 53. Tuesday, June 11, 13
  • 54. CHANGE FROMTHETOP DOWNCabinet-Level Champion (CMO)Tuesday, June 11, 13
  • 55. CHANGE FROMTHE BOTTOM UPStarts With Each of UsTuesday, June 11, 13
  • 56. PROBLEM: SILOS OF AWARENESSTuesday, June 11, 13
  • 57. START SMALLHave CoffeeTuesday, June 11, 13
  • 58. START SMALLTell Someone WhatYou DoTuesday, June 11, 13
  • 59. START SMALLHave SomeoneTellYou WhatThey DoTuesday, June 11, 13
  • 60. THINK BIGInternal Outreach and Knowledge SharingTuesday, June 11, 13
  • 61. THINK BIGShared Ownership and SuccessTuesday, June 11, 13
  • 62. THINK BIGAttend Another Department’s MeetingsTuesday, June 11, 13
  • 63. THINK REALLY BIGHybrid EmployeesTuesday, June 11, 13
  • 64. THINK REALLY BIGHolistic ManagementTrainingTuesday, June 11, 13
  • 65. THINK REALLY BIGCollaborative Professional DevelopmentTuesday, June 11, 13
  • 66. PROBLEM: SILOS OF DATATuesday, June 11, 13
  • 67. START SMALLMake a ListTuesday, June 11, 13
  • 68. START SMALLIdentify What DataYou Can Offer and Who Needs ItTuesday, June 11, 13
  • 69. START SMALLIdentify What DataYou Need and Who Could Offer ItTuesday, June 11, 13
  • 70. THINK BIGInstitution - wide data definitionsTuesday, June 11, 13
  • 71. THINK REALLY BIGSingle Lifetime System IdentityTuesday, June 11, 13
  • 72. THINK REALLY BIGAs in, BIG DATATuesday, June 11, 13
  • 73. Polymaps for alumni population densityTuesday, June 11, 13
  • 74. Leveraging LinkedIn’s Big DataTuesday, June 11, 13
  • 75. THE POTENTIALTuesday, June 11, 13
  • 76. THE POTENTIALBetter ReputationTuesday, June 11, 13
  • 77. THE POTENTIALMore strategic communicationsTuesday, June 11, 13
  • 78. THE POTENTIALMore involved alumniTuesday, June 11, 13
  • 79. THE POTENTIALMore successful fundraisingTuesday, June 11, 13
  • 80. THETHREATNot being agile enough for the edupocalypseTuesday, June 11, 13
  • 81. THETHREATDisconnected or Lost RelationshipsTuesday, June 11, 13
  • 82. THETHREATUpset AlumniTuesday, June 11, 13
  • 83. THETHREATLess Donors and DonationsTuesday, June 11, 13
  • 84. THETHREATWeakened ReputationTuesday, June 11, 13
  • 85. THETAKEAWAYPut yourself in your audience’s shoesTuesday, June 11, 13
  • 86. THETAKEAWAYAudiences see the institution as a single entity.The institution needs to start acting like one!Tuesday, June 11, 13
  • 87. THETAKEAWAYWork with admissions - every applicant is a future alumnus.Tuesday, June 11, 13
  • 88. THETAKEAWAYWork with residential life - every sophomore could be a board member.Tuesday, June 11, 13
  • 89. THETAKEAWAYWork with student affairs - every junior is your next major donor.Tuesday, June 11, 13
  • 90. THETAKEAWAYWork with career services - every senior is an alumni mentor.Tuesday, June 11, 13
  • 91. THETAKEAWAYWork with parent relations - every family has a legacy.Tuesday, June 11, 13
  • 92. THANKS!QUESTIONS?Tuesday, June 11, 13
  • 93. FURTHER RESOURCESFran Zablockiwww.franzablocki.comwww.mstoner.com@zablockiHigherEdLive.com - Lifecycle Marketing in Higher Edwww.emchat.net - #18 - Student Lifecyclewww.eduniverse.orgTuesday, June 11, 13

×