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This is a handout for a workshop designed to show and ideal brand process versus a DIY approach. It contains two exercises by brand experts designed to get you and institutional leadership thinking about the importance of unified branding. The presentation has a cross section of some easy tools for testing creative online, as well as examples of how to set up an affinity test, a messaging test, and an actionable items test. Presented by Doug Gapinski, mStoner, and Patricia Vandenberg, Executive Director of Communications and Strategic Initiatives, Mount Holyoke, at CASE I in Boston, January 2010.