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1Are You There?!Social Media and Its Impact on SEOPatrick Powers | mStoner
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 2Connect on Twitter@patrickjpowers#casesmc
Our Mission• Review how search engines work.• Acknowledge SEO in highered.• Understand how social mediaimpacts search resu...
TerminologyBLCPMH1H2HTMLIBLPPCPRSEMSEOSERPSMMCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 4
Understanding SEOCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 5
Understanding SEOCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 6http://www.mbta.com/schedules_and_maps/subway/
Understanding SEOAre you an authority?Are you relevant?COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 7
Authority FactorsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 8http://www.flickr.com/photos/yandle/4337747398 | http://...
Relevant ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 9http://www.seomoz.org/blog/perfecting-keyword-targeting-...
Relevant IRLCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 10
seo-browser.comCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 11
SEO Ranking SignalsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 12http://searchenginewatch.com/article/2065492/The-Rol...
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 13So why do we care inhigher education?
Search vs. Social MediaCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 142012 E-Expectations Report
Opportunity ExistsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 15
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 16What role does socialmedia play in this?
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 17Google Ain’t Playing• Number of "follows/shares• Authority of the "peop...
Yes, We Look at SocialCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 18“We do look at the social authority of a user. We...
SEO Ranking SignalsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 19http://www.searchmetrics.com/en/press-releases/ranki...
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 20What Can We Do?http://www.flickr.com/photos/juhansonin/5144239690/
Create Awesome ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 21http://www.flickr.com/photos/aidan_jones/3117146807/
Link to Social AccountsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 22
Make Sharing EasyCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 23
Define Objects and ImagesCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 24<meta property="og:image" content="path-to/mylo...
Conduct Keyword ResearchCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 25
Complete Your ProfileCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 26
Brand Your PostsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 27• Help Google.• Don’t lose you.• Associate your"brand w...
Claim Your PlaceCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 28
Name Your PlaceCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 29
Get On Board with Google+COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 30
Give Credit to the AuthorsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 31“Within search results, information tied tove...
Geotag ImagesCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 32
Leverage YouTubeCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 33Optimize files names."Close-caption all videos.http://ma...
Tweet. Tweet. Tweet.COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 34Helps contentget indexedfaster; Cutsindex time by 5...
Identify Social InfluencersCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 35
Chase the NumbersCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 36http://www.flickr.com/photos/teosaurio/3392883329/
Create Awesome ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 37http://www.flickr.com/photos/aidan_jones/3117146807/
Questions?COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 38Thank You.
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Are You There? Social Media and Its Influence on SEO

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Social media is great at building community and fostering conversations, but some its most untapped potential remains its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges. Learn the fundamentals of how search works and how social media can play a part in determining if you are lost or found.

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Transcript of "Are You There? Social Media and Its Influence on SEO"

  1. 1. 1Are You There?!Social Media and Its Impact on SEOPatrick Powers | mStoner
  2. 2. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 2Connect on Twitter@patrickjpowers#casesmc
  3. 3. Our Mission• Review how search engines work.• Acknowledge SEO in highered.• Understand how social mediaimpacts search results.• Learn 20 tactics for improvement.• Discuss.COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 3
  4. 4. TerminologyBLCPMH1H2HTMLIBLPPCPRSEMSEOSERPSMMCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 4
  5. 5. Understanding SEOCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 5
  6. 6. Understanding SEOCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 6http://www.mbta.com/schedules_and_maps/subway/
  7. 7. Understanding SEOAre you an authority?Are you relevant?COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 7
  8. 8. Authority FactorsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 8http://www.flickr.com/photos/yandle/4337747398 | http://flic.kr/p/5PdB3C | http://www.flickr.com/photos/ccacnorthlib/4131837946/Links Time .EDU
  9. 9. Relevant ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 9http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization1.  URL2.  Page Title3.  Headline4.  Copy5.  Images6.  Description
  10. 10. Relevant IRLCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 10
  11. 11. seo-browser.comCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 11
  12. 12. SEO Ranking SignalsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 12http://searchenginewatch.com/article/2065492/The-Role-of-On-Page-SEO-Content-Relevance-Not-Rankings
  13. 13. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 13So why do we care inhigher education?
  14. 14. Search vs. Social MediaCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 142012 E-Expectations Report
  15. 15. Opportunity ExistsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 15
  16. 16. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 16What role does socialmedia play in this?
  17. 17. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 17Google Ain’t Playing• Number of "follows/shares• Authority of the "people sharing• Speed (acceleration ordeceleration) of sharinghttp://www.searchenginejournal.com/ways-social-media-impacts-seo/48671/
  18. 18. Yes, We Look at SocialCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 18“We do look at the social authority of a user. Welook at how many people you follow, how manyfollow you, and this can add a little weight to alisting in regular search results.”"“Yes, we do use [tweeted links and RTs] as asignal. It is used as a signal in our organic andnews rankings. We also use it to enhance our newsuniversal by marking how many people shared anarticle.”
  19. 19. SEO Ranking SignalsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 19http://www.searchmetrics.com/en/press-releases/ranking-factors/
  20. 20. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 20What Can We Do?http://www.flickr.com/photos/juhansonin/5144239690/
  21. 21. Create Awesome ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 21http://www.flickr.com/photos/aidan_jones/3117146807/
  22. 22. Link to Social AccountsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 22
  23. 23. Make Sharing EasyCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 23
  24. 24. Define Objects and ImagesCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 24<meta property="og:image" content="path-to/mylogo.png" />TitleDescription
  25. 25. Conduct Keyword ResearchCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 25
  26. 26. Complete Your ProfileCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 26
  27. 27. Brand Your PostsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 27• Help Google.• Don’t lose you.• Associate your"brand with your posts.• You become the authority on you.
  28. 28. Claim Your PlaceCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 28
  29. 29. Name Your PlaceCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 29
  30. 30. Get On Board with Google+COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 30
  31. 31. Give Credit to the AuthorsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 31“Within search results, information tied toverified online profiles will be ranked higher thancontent without such verification, which willresult in most users naturally clicking on the top(verified) results. The true cost of remaininganonymous, then, might be irrelevance.” - Former Google CEO Eric Schmidthttp://blogs.wsj.com/corporate-intelligence/2013/02/01/the-future-according-to-eric-7-points/
  32. 32. Geotag ImagesCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 32
  33. 33. Leverage YouTubeCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 33Optimize files names."Close-caption all videos.http://mallorywood.wordpress.com/2011/01/24/10-youtube-tricks-you-need-to-know/
  34. 34. Tweet. Tweet. Tweet.COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 34Helps contentget indexedfaster; Cutsindex time by 50%.http://www.mediabistro.com/alltwitter/google-index-content_b36020
  35. 35. Identify Social InfluencersCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 35
  36. 36. Chase the NumbersCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 36http://www.flickr.com/photos/teosaurio/3392883329/
  37. 37. Create Awesome ContentCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 37http://www.flickr.com/photos/aidan_jones/3117146807/
  38. 38. Questions?COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 38Thank You.

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