Debt burdens, the amenities "arms race," and technology are all changing the admissions landscape for colleges and universities. The annual cost of attending college at four-year institutions has risen three times faster than the rate of inflation. Many institutions are fighting harder than ever before for admissions growth.
Is your web site communicating the vital information for decision-making, and are you following usability practices that will lead to conversions?
This session will focus on:
Programs, rankings, location, and costs -- how the best .edu websites are presenting this information.
Content and features that help demonstrate the value of education at specific institutions.