Your SlideShare is downloading. ×
From Faux Pas to Woo-Hah: Social Media Case Studies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

From Faux Pas to Woo-Hah: Social Media Case Studies

105
views

Published on

From the National Association of Home Builders International Builders Show 2014: Carol Morgan, author of Social Media 3.0, and two builder marketing VPs will share social media campaign successes—and …

From the National Association of Home Builders International Builders Show 2014: Carol Morgan, author of Social Media 3.0, and two builder marketing VPs will share social media campaign successes—and challenges—in this fast-paced session. Find out how to use Facebook, Pinterest and your blog or website to launch campaigns that encourage opt-in participation, engagement and likes. These social media savvy, building industry experts will discuss goal setting, sites to use, how to promote and how to measure ROI so that you can avoid that next embarrassing social media faux pas.

Published in: Social Media, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
105
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Carol
  • Transcript

    • 1. From Faux Pas to Woo-Hah: Social Media Case Studies FEBRUARY 6, 2014 | 11:30 AM – 12:00 PM Presenters: Corrine Bachman // French Brothers, Alamogordo, NM Janette Hawkins // Keystone Custom Homes, Lancaster, PA Carol Morgan // mRELEVANCE, Cartersville, GA
    • 2. Speaker Contacts: Corrine Bachman Janette Hawkins Carol Morgan French Brothers Keystone Custom Homes mRELEVANCE, LLC Head Shot 1010 Zuni Rd Alamogordo NM 88310 (575) 437-7134 corrine@frenchbrothers.com Head Shot 227 Granite Run Drive Suite 100 Lancaster, PA 17601 717-464-9060x215 janetteh@keystonecustomhome.com 50 Shotgun Road Cartersville, GA 30121 770.383.3360x20 carol@mrelevance.com
    • 3. Pinspiring Dream Home Contest
    • 4. People of Hope
    • 5. Campaign Goals: Pinspiring Dream Home Contest  Increase awareness of French Brothers Homes and their recent NHQ Award.  Increase traffic to the website.  Increase traffic to the newly created Pinterest page and other social media sites.  Showcase variety of design options available when building with French Brothers.
    • 6. Campaign Goals: People of Hope  Spread awareness of Homes for Hope and its trade partners  Raise money for Homes for Hope  Increase interaction on Facebook and other social media sites  Increase likes on Facebook
    • 7. Sites Used: Pinspiring Dream Home Contest
    • 8. Sites Used: People of Hope
    • 9. Campaign Promotion: Pinspiring Dream Home Contest
    • 10. Campaign Promotion: People of Hope
    • 11. Return on Investment:  Pinspiring Dream Home Contest  People of Hope (Jan. 8, 2014 – March 31, 2014): (Nov. 25, 2013 – Jan. 31, 2014):  Final stats TBD.  Currently tracking:  Website traffic  Pinterest entries  Pinterest followers  Facebook followers, likes, comments, etc.  Number of new Facebook Likes since campaign started: 598 new Likes (4,261 total Likes)  Number of new Twitter Followers: 34 (332 total Followers)  Total Facebook Shares on People of Hope posts: 4  Total Facebook Likes on People of Hope posts: 131  Most liked People of Hope post: 91 Likes, 6,070 saw it
    • 12. Speaker Contacts: Corrine Bachman Janette Hawkins Carol Morgan French Brothers Keystone Custom Homes mRELEVANCE, LLC Head Shot 1010 Zuni Rd Alamogordo NM 88310 (575) 437-7134 corrine@frenchbrothers.com Head Shot 227 Granite Run Drive Suite 100 Lancaster, PA 17601 717-464-9060x215 janetteh@keystonecustomhome.com 50 Shotgun Road Cartersville, GA 30121 770.383.3360x20 carol@mrelevance.com