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From the National Association of Home Builders International Builders Show 2014: Carol Morgan, author of Social Media 3.0, and two builder marketing VPs will share social media campaign successes—and challenges—in this fast-paced session. Find out how to use Facebook, Pinterest and your blog or website to launch campaigns that encourage opt-in participation, engagement and likes. These social media savvy, building industry experts will discuss goal setting, sites to use, how to promote and how to measure ROI so that you can avoid that next embarrassing social media faux pas.
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