From Faux Pas to Woo-Hah: Social Media Case Studies
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From Faux Pas to Woo-Hah: Social Media Case Studies

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From the National Association of Home Builders International Builders Show 2014: Carol Morgan, author of Social Media 3.0, and two builder marketing VPs will share social media campaign ...

From the National Association of Home Builders International Builders Show 2014: Carol Morgan, author of Social Media 3.0, and two builder marketing VPs will share social media campaign successes—and challenges—in this fast-paced session. Find out how to use Facebook, Pinterest and your blog or website to launch campaigns that encourage opt-in participation, engagement and likes. These social media savvy, building industry experts will discuss goal setting, sites to use, how to promote and how to measure ROI so that you can avoid that next embarrassing social media faux pas.

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From Faux Pas to Woo-Hah: Social Media Case Studies From Faux Pas to Woo-Hah: Social Media Case Studies Presentation Transcript

  • From Faux Pas to Woo-Hah: Social Media Case Studies FEBRUARY 6, 2014 | 11:30 AM – 12:00 PM Presenters: Corrine Bachman // French Brothers, Alamogordo, NM Janette Hawkins // Keystone Custom Homes, Lancaster, PA Carol Morgan // mRELEVANCE, Cartersville, GA
  • Speaker Contacts: Corrine Bachman Janette Hawkins Carol Morgan French Brothers Keystone Custom Homes mRELEVANCE, LLC Head Shot 1010 Zuni Rd Alamogordo NM 88310 (575) 437-7134 corrine@frenchbrothers.com Head Shot 227 Granite Run Drive Suite 100 Lancaster, PA 17601 717-464-9060x215 janetteh@keystonecustomhome.com 50 Shotgun Road Cartersville, GA 30121 770.383.3360x20 carol@mrelevance.com
  • Pinspiring Dream Home Contest
  • People of Hope
  • Campaign Goals: Pinspiring Dream Home Contest  Increase awareness of French Brothers Homes and their recent NHQ Award.  Increase traffic to the website.  Increase traffic to the newly created Pinterest page and other social media sites.  Showcase variety of design options available when building with French Brothers.
  • Campaign Goals: People of Hope  Spread awareness of Homes for Hope and its trade partners  Raise money for Homes for Hope  Increase interaction on Facebook and other social media sites  Increase likes on Facebook
  • Sites Used: Pinspiring Dream Home Contest
  • Sites Used: People of Hope
  • Campaign Promotion: Pinspiring Dream Home Contest
  • Campaign Promotion: People of Hope
  • Return on Investment:  Pinspiring Dream Home Contest  People of Hope (Jan. 8, 2014 – March 31, 2014): (Nov. 25, 2013 – Jan. 31, 2014):  Final stats TBD.  Currently tracking:  Website traffic  Pinterest entries  Pinterest followers  Facebook followers, likes, comments, etc.  Number of new Facebook Likes since campaign started: 598 new Likes (4,261 total Likes)  Number of new Twitter Followers: 34 (332 total Followers)  Total Facebook Shares on People of Hope posts: 4  Total Facebook Likes on People of Hope posts: 131  Most liked People of Hope post: 91 Likes, 6,070 saw it
  • Speaker Contacts: Corrine Bachman Janette Hawkins Carol Morgan French Brothers Keystone Custom Homes mRELEVANCE, LLC Head Shot 1010 Zuni Rd Alamogordo NM 88310 (575) 437-7134 corrine@frenchbrothers.com Head Shot 227 Granite Run Drive Suite 100 Lancaster, PA 17601 717-464-9060x215 janetteh@keystonecustomhome.com 50 Shotgun Road Cartersville, GA 30121 770.383.3360x20 carol@mrelevance.com