M2 work & microwork overview (march 12)Presentation Transcript
m2WorkFrom Millions of Tasks to Thousands of Jobs
What is microwork?• Organizations transform problems into tiny tasks and distribute them over digital / mobile networks• Problems cannot be automated / solved by machines• Microworkers earn money, e.g., in form of micropayments• Microwork has potential to create 100k+ jobs in developing countries• Key is mobile technology• m2Work asks for innovative ideas for mobile applications that enable people in the developing world to become microworkers
Microwork industryInfrastruct. Work Work Microworker Client provider aggregator transformer• Emerging industry; some benchmarks for potential market size: – Paid crowdsourcing: $500 million (2009) – IT and business process offshoring: $92-$96 billion (2009)• No negative externalities: 100% positive contribution to society
Microwork is a form ofcrowdsourcing, but… Rewards Task size Source of Workers’ Skills workers toolsCrowd- Mostly From tiny Open call on Workers From basicsourcing intrinsic tasks (2- the Internet may require computer(Howe motivation, 30s) to external skills to2008) no pay large tools languages projects and (days or professional weeks) skillsMicrowork Microwork Tiny tasks Open calls, All tools and From basic er is paid, (2-30s) staff information computer mostly members, embedded skills to immediate contractors, into the languages ly BPO workers’ providers, user online games interface
Ways to upgrade mobile microworkHorizontal coordination Individual microworkers banding up to share resources and improve bargaining powerProduct upgrading Producers expanding up/down the value chainFunctional upgrading Pushing higher-value-added products into the value chain, e.g. business intelligenceInter-chain upgrading Using skills and experience to engage a totally different value chain, (e.g. microwork services for personal users: photo album tagging etc.) Most Important enabler in least-developed countries: mobile technology! 6
What is mobile microwork?Infant industry – familiarize yourself with the key elements!a. Workers perform small digital tasks (usually taking a few seconds to a minute or two)b. Workers do this work on their mobile phones (the simpler the better)c. Workers receive small payments (typically a few cents to a few dollars) for completing these tasks on their phoned. Microwork employer pays for the tasksMore info & Hints to improve your submission: – Five key steps to a winning m2Work idea – m2Work Background – infoDev’s Knowledge Map of the Virtual Economy.
m2Work facts• www.ideasproject.com/m2work• Mobile microwork challenge, especially for developers, entrepreneurs, and students• Total prize money: USD 40,000• More than idea contest: Best ideas should turn into mobile startups• Important dates – Launch: 01 February, 2012 – Submissions end: 2 April, 2012 – Announcement of Finalists: 25 April, 2012 – Announcement of Grand Prize Winner: 18 May, 2012 – Global m2Work hackathon: 18-20 May, 2012 (linked to the m2Work winner announcement)
Finalists compete for Grand Prize (refinement & pitching)Tie-in to mLab networks: One Finalist from each mLab region!
Winning criteria Go to http://www.ideasproject.com/docs/DOC-8963!
Spot Prize Winners so far1. http://www.ideasproject.com/ideas/164502. http://www.ideasproject.com/ideas/168613. http://www.ideasproject.com/ideas/17277
”m2Work is not just an idea competition - Our network can guide the best innovators all the way to the market... ... and we count on mLabs for the pre- incubation stage!” Mature A2F / A2M Scale Acceleration Launch Build mLab: Pre-Incubation ChasmChallenge (Build)Ideation Design
m2Work Hackathon• 48 hour global microwork hackathon organized in five mLab locations around the world• Objectives: – Help best m2Work ideas to gain momentum toward a sustainable business through a prototyping event – Help ideators to find complementary talent (especially technical skills) – To identify talented team(s) to gain from pre-incubation services offered by mLab• 18-20 May – Pre-hackathon events will build momentum (for example a speed dating event to support forming teams)
Mid-challenge, still opportunities forsubmissions from all mLab regions! ROW South Asia: Southern Africa: Eastern Europe, Caucasus, &… East Asia & Pacific: East Africa: 0 20 40 60 80 100 120 140 160 • 2 spot prize winners from Rest of the World, 1 from East Asia & Pacific • Quality of submissions with room for improvement
What’s your idea? – Submit today! ?
m2Work Hackathon• 48 hour global microwork hackathon organized at five mLab locations around the world• Objectives: – Help best m2Work ideas to gain momentum toward a sustainable business through a prototyping event – Help ideators to find complementary talent (especially technical skills) – Identify talented team(s) to gain from pre-incubation services offered by the mLab• 18-20 May – Pre-hackathon events to build momentum (for example a speed dating event to support forming of teams)
Backup Current development impact Microwork value chain Infrastruct. Microworker Aggregator Transformer provider Client 0-70% 10-30% 20-60% <30% • Compared to e.g. the global coffee industry ($70 Bn in 2002), the amount of real money circulating in the virtual economy is modest • But most earnings in the VE are captured by the producers -> significant development impact – in the coffee industry, producing countries capture less than 10% of total revenues 17