mGyan The Pharma Story Once upon a time, there were books and other such things. Now all you need is a PHONELearn On The GomGyan’s revolution of learning empowerment
mGyan The Pharma Story ABC Pharma is an Integrated Global Pharmaceutical Company, manufacturing & marketing generic formulations. It has wholly-owned subsidiaries across all continents, with offices in 16 countries and 3rd party distribution in 23 countries. ABC has a 4000+ marketing & sales force, globally. 85% of ABC employees receive some sort of org. training. On an average, an employee receives 3 days of training annually. The following slides show how employee learning has been successfully reinforced by the mobile learning initiative adopted by ABC.This is a sample illustrative case study on applications of mobile learning in a Pharma company
mGyan The Employees Rahul is a new joinee at ABC Pharma. He will be joining the Sales function. Rahul’s job will require him to meet physicians, promote products and manage relationships. Rahul Sunitha is the Learning Manager at ABC Pharma She is responsible for managing the Learning needs of all employees.Sunitha
mGyan Learning Opportunities Has defined a customized learning plan for Rahul. The learning plan will ensure that the following specific needs are addressed 1) Employee Orientation (Mandatory - Common)Sunitha 2) Selling Skills (Mandatory - Job Specific) 3) Soft Skills (Optional - Common) 4) cGMP – Basics (Optional - Fast Track)
mGyan Employee Orientation Hi Rahul, Welcome to ABC Pharma. My job is to help you be empowered with all the learning that you need to do your job to the best you can. First up, you will go through the employee inductionSunitha program.Rahul Attends the employee induction program. He gets a SMS from ABC – HR that a welcome app is available for download on his mobile phone. . He downloads the app called mGyan on his mobile phone. He sees that there is a new material called “New Joinees that is New Joinees” available on the app.
mGyan Selling Skills Hi Rahul ! As part of your job orientation, you will have to attend a one day workshop on Selling Skills. This will help you understand the nuances of selling andSunitha marketing to physicians.Rahul Attends the Selling Skills workshop. He gets a SMS from ABC – HR that a summary of the workshop is available on the mGyan application. He opens the app on his phone and sees that the new material called “Pharma Sales is available on the app. Pharma Sales”
mGyan Learn on Mobile – Selling Skills Job Aids
mGyan Learn on Mobile – Selling Skills Flip Cards
mGyan Soft Skills Hi Rahul ! Your manager has identified that you need a booster to improve your soft skills. We have a program on Soft skills for improved customerSunitha orientation that will help your manage your relationships.Rahul Attends the Soft Skills program. He gets a SMS from ABC – HR that a summary of the program is available on the mGyan application. He opens the app on his phone and sees that the new material called “Soft Skills is available on the app. Soft Skills”
mGyan Learn on Mobile – Soft Skills Flip Cards
mGyan cGMP – Basics Hi Rahul ! You have been identified for a Fast Track career path. For that, we will provide you cross functional exposure. We have a program on cGMP – Basics that will help youSunitha understand the standards of product manufacturing.Rahul Attends the cGMP – Basics program. He gets a SMS from ABC – HR that a summary of the program is available on the mGyan application. He opens the app on his phone and sees that the new material called “cGMP is available on the app. cGMP” cGMP
mGyan Learn on Mobile – cGMP Basics Flip Cards
mGyan An empowered organization With mGyan, learning is a continuous process for Rahul. He can utilize the spare moments of the day - while travelling or waiting outside a Physician’s chamber – to learn on the Go. mGyan helps him revise and recall the key learning points of the various training programs, be it –Rahul 1) Product Benefits 2) How to sell to Physicians 3) cGMP and more ……. With mGyan, Sunitha has a powerful enabler to help employees remember, update & verify while constantly applying to internalize the learning & convert it into knowledge and skill. Thus, mGyan helps Sunitha achieve better ROI for organizational development programs.Sunitha
mGyan The mGyan Promise We help you know where to find what you need to know. We help you be always updated. We help you learn anytime, anywhere. We help you be always empowered
mGyan So What is mGyan ?? GA platform to author, deliver & monitor learning on mobile. Author Deliver Measure The mGyan Platform Enabling Learning on the Go.
mGyan How will it WORK!!! Author As easy as using MS Word. Type text, insert images, format style etc. Create study guides, flip cards, surveys, polls, quiz, etc. Author & preview on any handset. DeliverAuthor once, distribute everywhere.Notify learners instantaneously through SMS/eMail.Learner accesses content on one mobile application that is updated. Measure Gather learning usage data directly from the handset. Analyze survey results, quiz responses etc . Insightful analysis – most popular, least accessed & other performance management reports.