FMCG, Consumer Goods - Mobile Learning through mGyan
mGyan The FMCG/Consumer Goods Story Once upon a time, there were books and other such things. Now all you need is a PHONELearn On The GomGyan’s revolution of learning empowerment
mGyan The Consumer Goods StoryABC Ltd is a leading Consumer Goods company with 400brands spanning 14 categories of home, personal care andfoods products.It employs 163 000 people and sells products in 170 countriesworldwide.85% of ABC employees receive some sort of org. training.On an average, an employee receives 15 days of training annually.The following slides show how employee learning has been successfully reinforced bythe mobile learning initiative adopted by ABC.This is a sample illustrative case study on applications of mobile learning in a Consumer Goods company
mGyan The Employees Rahul is a new joinee at ABC Ltd. He will be joining as an Area Sales Manager. Rahul’s job will require him to maintain and develop relationships with retailers and Distributors, manage a team of Sales executives and achieve volume & value objectives of the Rahul assigned territory. Sunitha is the Learning Manager at ABC Ltd. She is responsible for managing the Learning needs of all employees.Sunitha
mGyan Learning Opportunities Has defined a customized learning plan for Rahul. The learning plan will ensure that the following specific needs are addressed 1) Employee Orientation (Mandatory - Common)Sunitha 2) Key Account Management (Mandatory - Job Specific) 3) Category Management (Mandatory - Job Specific) 4) Team Management (Optional - Common)
mGyan Employee Orientation Hi Rahul, Welcome to ABC . My job is to help you be empowered with all the learning that you need to do your job to the best you can. First up, you will go through the employee inductionSunitha program.Rahul Attends the employee induction program. He gets a SMS from ABC – HR that a welcome app is available for download on his mobile phone. . He downloads the app called mGyan on his mobile phone. He sees that there is a new material called “New Joinees that is New Joinees” available on the app.
mGyan Key Account Management Hi Rahul ! As part of your job orientation, you will have to attend a one day workshop on Key Account Management. This will help you understand how to develop long termSunitha sustainable relationships with our key accounts .Rahul Attends the Key Account Management workshop. He gets a SMS from ABC – HR that a summary of the workshop is available on the mGyan application. He opens the app on his phone and sees that the new material called “KAM is available on the app. KAM” KAM
mGyan Category Management Hi Rahul ! Your manager has recommended a training program on Category Management for you. This program will help you understand how to maximize sales while enhancing product value.Sunitha .Rahul Attends the Category Management program. He gets a SMS from ABC – HR that a summary of the program is available on the mGyan application. He opens the app on his phone and sees that the new material called “Category Management is available on the app. Category Management”
mGyan Learn on Mobile – Category Management Job Aids
mGyan Learn on Mobile – Category Management Flip Cards
mGyan Team Management Hi Rahul ! Your manager has identified that you need a booster to improve your team management skills. We have a program on understanding the nuances ofSunitha building teams & improving performanceRahul Attends the Team Management program. He gets a SMS from ABC – HR that a summary of the program is available on the mGyan application. He opens the app on his phone and sees that the new material called “Team Management is available on the app. Team Management”
mGyan Learn on Mobile – Team Management Job Aids
mGyan An empowered organization With mGyan, learning is a continuous process for Rahul. He can utilize the spare moments of the day - while travelling or at home – to learn on the Go. mGyan helps him revise and recall the key learning points of theRahul various training programs, be it – 1) How to manage key account relationships better 2) Manage Categories & define strategies for success and more ……. With mGyan, Sunitha has a powerful enabler to help employees remember, update & verify while constantly applying to internalize the learning & convert it into knowledge and skill. Thus, mGyan helps Sunitha achieve better ROI for organizational development programs.Sunitha
mGyan The mGyan Promise We help you know where to find what you need to know. We help you be always updated. We help you learn anytime, anywhere. We help you be always empowered
mGyan So What is mGyan ?? GA platform to author, deliver & monitor learning on mobile. Author Deliver Measure The mGyan Platform Enabling Learning on the Go.
mGyan How will it WORK!!! Author As easy as using MS Word. Type text, insert images, format style etc. Create study guides, flip cards, surveys, polls, quiz, etc. Author & preview on any handset. DeliverAuthor once, distribute everywhere.Notify learners instantaneously through SMS/eMail.Learner accesses content on one mobile application that is updated. Measure Gather learning usage data directly from the handset. Analyze survey results, quiz responses etc . Insightful analysis – most popular, least accessed & other performance management reports.