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Making the most of business blogging

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Presentation to the Huntingdonshire Business Network.

Presentation to the Huntingdonshire Business Network.

Published in: Business, Technology

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  • 1. Making the Most of Business Blogging Gareth Howell Business Continuity UK
  • 2. Disclaimer I am not a social media expert I use social media marketing quite a lot in my business, but the following are my personal, uninformed, views on this subject.
  • 3. Assumptions
    • You know what a blog is
    • 4. You know the mechanics of how to blog
  • 5. What we will cover
    • Why you should be blogging for your business
    • 6. How to approach business blogging for maximum effect
    • 7. Anything else?
  • 8. Why should I Blog?
    • To improve visibility of yourself and your business
      • help people get to know you
      • 9. demonstrate competence
      • 10. build trust and reliance
    • To generate leads
      • and engage with potential clients
  • 11. How to make the most out of Business Blogging
    • Choose appropriate topics
    • 12. Improve your exposure
    • 13. Encourage engagement
  • 14. Choose appropriate topics - 1
    • Demonstrate your competence
      • Tell people about what you do
      • 15. Tell people how you do it
      • 16. Expose your product/service knowledge
      • 17. Provide in depth explanations
      • 18. Use anecdotes
  • 19. Choose appropriate topics - 2
    • Build people's trust in you
      • Use case studies
    • Expose yourself!
      • Tell people why you do what you do
  • 20. Choose appropriate topics - 3
    • Build reliance on you
      • Become a trusted source of information
  • 21. Know Your Customer
    • Understand their needs
    • 22. Speak their language
    • 23. View things from their perspective
    • 24. Use anecdotes that click with them
  • 25. Improve your exposure
    • SEO
      • Produce good quality content
      • 26. Post regularly
        • not necessarily often
      • Produce keyword rich content
      • 27. Include a picture
      • 28. Use headings
  • 29. _
  • 30. Further Promotion
    • Use Twitter
    • 31. Use LinkedIn
      • if it's appropriate
    • Consider creating a Facebook page
      • again, if it's appropriate
  • 32. Encourage readers to engage with you
    • creating comments
    • 33. subscribing to receive the blog by email
    • 34. Share content on other media
    • 35. Liking your posts on Facebook
  • 36. What we have covered
    • Why you should be blogging for your business
    • 37. How to approach business blogging for maximum effect
  • 38. Questions?

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