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M4ID TRENDS 2014 M4ID TRENDS 2014 Presentation Transcript

  • 2014 TRENDS
  • INTRO #3 MOBILE #4 SOCIAL #12 DIGITAL #18 M4ID #24
  • INTRO The mobile, social media and digital landscape is characterized by constant change. These developments bring with them both exciting opportunities and new challenges for social change initiatives worldwide. M4ID has below summarized the key trends that will impact technology supported programmes over the next year.
  • THE WORLD GOES MOBILE There will be more mobile subscriptions than people in the world this year. This increase is mainly driven by growth in low and middle income countries, especially among women - over the next five years 2/3 of new subscribers will be women. page 5 M4ID 2014
  • GENDER GAP IN MOBILE USAGE Despite increases in access, a woman living in a low or middle income country is still 21% less likely to own a mobile than a man. Barriers such as cost, culture and technical illiteracy will continue to hinder women’s use of mobile phones. page 6 M4ID 2014
  • FEATURE PHONE VS SMARTPHONE Even though more people have access to smartphones, feature phones and basic phones will remain the most relevant device in low resource settings. page 7 M4ID 2014
  • YES WE CAN Basic and feature phones provide many smartphone features and a wide variety of platforms for building applications and interfaces. Making the most of these will be key in widening access to information and providing new types of services. MOBILE CAPABILITY page 8 M4ID 2014
  • MOBILE ACCESSED INTERNET Mobile Internet access will exceed desktop access this year 2,000 1,600 1,200 800 400 Desktop users page 9 M4ID 2014 Mobile users
  • MOBILE ACCESSED INTERNET The mobile phone will be the primary device for connectivity for most Internet users in low and middle income countries. In Kenya, for example, 98% of Internet connections are made via the phone. page 10 M4ID 2014
  • ADDITIONAL MOBILE TRENDS / Mobiles and tablets become increasingly important tools for everyday services,including money transfers and payments, online commerce, healthcare and education. / Data consumption on mobiles will surge. The key drivers will be video consumption and peer-to-peer (P2P) application use. In the next year, video is likely to account for 60% of all mobile data traffic. / More mobile applications will be cloud based (data stored by servers on the Internet rather than locally on the device). This new wave of apps and mash-ups of services, together with high-speed networks, will help mobile phones transform the lives of people in high and low resource countries alike. page 11 M4ID 2014
  • SOCIAL GOES MOBILE In 2014, more than 1 billion people will use Facebook through the mobile app. Mobile-only social media services such as Instagram and Snapchat will go mainstream. Due to their private nature and low costs for users, mobile messaging application services such as Whatsapp, KakaoTalk, Kik, LINE, WeChat and Viber will become increasingly popular around the world. page 14 M4ID 2014
  • SHOW AND TELL Photos, infographics, images, GIFs, and emojis will continue to rule, shifting communication to an even more visualized form. page 15 M4ID 2014
  • VIDEO SNIPPET Short videos shot on mobile phones will gain in popularity. This trend will be aided by mobile services such as Vine, which enables users to upload 6-second videos via smartphone, integrated to Twitter, and Instagram’s 15 second video capabilities, integrated to Facebook. page 16 M4ID 2014
  • RECLAIMING PRIVACY The time of indiscriminate sharing on social networks is coming to an end. Scrutiny and privacy concerns will play an increasingly important role in social media use. Digital services grounded in anonymity will gain in popularity. People will become more aware of how their digital data is used by governments and businesses alike and begin demanding more control over their own online identities and footprint. page 17 M4ID 2014
  • DATA LEAD ACTION Digital initiatives will become increasingly data-driven, enabling better: / Analysis of detailed user data / Measurement of effectiveness / Prioritization and planning / Tailoring of responses page 19 M4ID 2014
  • The number of connected and inter-connected devices will rise rapidly. By 2020, 50 billion devices - phones, tablets, appliances, vehicles, smart meters, etc. - will be connected to the Internet and each other, turning information into actions that create new capabilities, richer experiences, and unprecedented opportunities for social change initiatives. page 20 M4ID 2014
  • WEARABLE AND DIAGNOSTIC TECH Wearable devices, clothing and accessories that are smartened up with computer or advanced electronic technologies, will gain traction in 2014. There will be an increase in uptake of mobile and tablet integrated portable diagnostics tools for health and wellness. Camera-equipped devices will offer portable, lower cost tools for diagnosing medical conditions ranging from eye problems to analysing colorimetric test strips. page 21 M4ID 2014
  • TECH SUPPORTED HEALTH Healthcare, medicine and public health supported by new communication technologies, such as mobile phones, will become more commonplace. In 2014, mobile-integrated portable diagnostics tools will become increasingly popular amongst users (general public consumers). Camera-equipped phones and tablets are starting to offer portable, lower cost tools for diagnosing medical conditions ranging from diagnosing eye problems to reading colorimetric test strips. page 22 M4ID 2014
  • HUMAN-CENTERED DESIGN (HCD) Human centered design, or service design, will become a central driver of innovation in the health and social change field. The approach enables the discovery of new innovations and service improvement opportunities as well as the development of viable solutions together with end users and stakeholders. In the November 2013 WIRED issue Melinda Gates states that human-centered design is the innovation that is changing the most lives in the developing world. “We must design our technologies for the way people actually behave, not the way we would like them to.” - Don Norman, author of The Design Of Everyday Things page 23 M4ID 2014
  • M4ID
  • ABOUT M4ID M4ID is a social enterprise leveraging new communication technology for development and health. M4ID provides services for not-for-profit organizations and delivers projects across Asia, Africa, the Americas and Europe. The agency also researches and develops new service concepts, filling innovation gaps in the area of reproductive, maternal and newborn child health. To learn more about M4ID visit: www.m4id.fi page 25 M4ID 2014
  • PICTURE REFERENCES 1. http://www.flickr.com/photos/70292973@N07/7192931934 2. http://www.flickr.com/photos/89972557@N00/3659555439 3. http://www.flickr.com/photos/74938124@N00/5141625231 page 26 M4ID 2014