2014
TRENDS
INTRO

#3

MOBILE

#4

SOCIAL

#12

DIGITAL

#18

M4ID

#24
INTRO
The mobile, social media and digital
landscape is characterized by constant
change. These developments bring with
th...
MOBILE
THE WORLD
GOES MOBILE

There will be more mobile subscriptions
than people in the world this year.
This increase is mainly...
GENDER GAP IN
MOBILE USAGE

Despite increases in access, a woman
living in a low or middle income country is still 21% les...
FEATURE PHONE
VS SMARTPHONE

Even though more people have access to smartphones,
feature phones and basic phones will rema...
YES
WE CAN
Basic and feature phones provide
many smartphone features and a wide
variety of platforms for building applicat...
MOBILE
ACCESSED INTERNET
Mobile Internet access will exceed desktop access this year
2,000
1,600

1,200
800
400

Desktop u...
MOBILE
ACCESSED INTERNET

The mobile phone will be the primary device for connectivity for most Internet users
in low and ...
ADDITIONAL
MOBILE TRENDS
/ Mobiles and tablets become increasingly important tools for everyday services,including money t...
SOCIAL
THE NEW
NORMAL
INTERNET USERS GLOBALLY.

OF GLOBAL INTERNET USERS ACCESS SOCIAL MEDIA
SERVICES, OR USE SOCIAL NETWORKING E...
SOCIAL
GOES MOBILE
In 2014, more than 1 billion people will use
Facebook through the mobile app.
Mobile-only social media ...
SHOW
AND TELL

Photos, infographics, images, GIFs, and emojis will continue to rule,
shifting communication to an even mor...
VIDEO
SNIPPET

Short videos shot on mobile phones will gain
in popularity. This trend will be aided by mobile services suc...
RECLAIMING
PRIVACY
The time of indiscriminate sharing on
social networks is coming to an end.
Scrutiny and privacy concern...
DIGITAL
DATA
LEAD ACTION
Digital initiatives will become increasingly
data-driven, enabling better:
/ Analysis of detailed user da...
The number of connected and inter-connected
devices will rise rapidly.
By 2020, 50 billion devices - phones, tablets, appl...
WEARABLE AND
DIAGNOSTIC TECH
Wearable devices, clothing and accessories that
are smartened up with computer or advanced
el...
TECH
SUPPORTED HEALTH
Healthcare, medicine and public health supported by new communication technologies, such as
mobile p...
HUMAN-CENTERED
DESIGN (HCD)
Human centered design, or service design, will
become a central driver of innovation in the
he...
M4ID
ABOUT
M4ID
M4ID is a social enterprise leveraging new communication
technology for development and health.

M4ID provides ...
PICTURE
REFERENCES

1. http://www.flickr.com/photos/70292973@N07/7192931934
2. http://www.flickr.com/photos/89972557@N00/3...
M4ID TRENDS 2014
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M4ID TRENDS 2014

  1. 1. 2014 TRENDS
  2. 2. INTRO #3 MOBILE #4 SOCIAL #12 DIGITAL #18 M4ID #24
  3. 3. INTRO The mobile, social media and digital landscape is characterized by constant change. These developments bring with them both exciting opportunities and new challenges for social change initiatives worldwide. M4ID has below summarized the key trends that will impact technology supported programmes over the next year.
  4. 4. MOBILE
  5. 5. THE WORLD GOES MOBILE There will be more mobile subscriptions than people in the world this year. This increase is mainly driven by growth in low and middle income countries, especially among women - over the next five years 2/3 of new subscribers will be women. page 5 M4ID 2014
  6. 6. GENDER GAP IN MOBILE USAGE Despite increases in access, a woman living in a low or middle income country is still 21% less likely to own a mobile than a man. Barriers such as cost, culture and technical illiteracy will continue to hinder women’s use of mobile phones. page 6 M4ID 2014
  7. 7. FEATURE PHONE VS SMARTPHONE Even though more people have access to smartphones, feature phones and basic phones will remain the most relevant device in low resource settings. page 7 M4ID 2014
  8. 8. YES WE CAN Basic and feature phones provide many smartphone features and a wide variety of platforms for building applications and interfaces. Making the most of these will be key in widening access to information and providing new types of services. MOBILE CAPABILITY page 8 M4ID 2014
  9. 9. MOBILE ACCESSED INTERNET Mobile Internet access will exceed desktop access this year 2,000 1,600 1,200 800 400 Desktop users page 9 M4ID 2014 Mobile users
  10. 10. MOBILE ACCESSED INTERNET The mobile phone will be the primary device for connectivity for most Internet users in low and middle income countries. In Kenya, for example, 98% of Internet connections are made via the phone. page 10 M4ID 2014
  11. 11. ADDITIONAL MOBILE TRENDS / Mobiles and tablets become increasingly important tools for everyday services,including money transfers and payments, online commerce, healthcare and education. / Data consumption on mobiles will surge. The key drivers will be video consumption and peer-to-peer (P2P) application use. In the next year, video is likely to account for 60% of all mobile data traffic. / More mobile applications will be cloud based (data stored by servers on the Internet rather than locally on the device). This new wave of apps and mash-ups of services, together with high-speed networks, will help mobile phones transform the lives of people in high and low resource countries alike. page 11 M4ID 2014
  12. 12. SOCIAL
  13. 13. THE NEW NORMAL INTERNET USERS GLOBALLY. OF GLOBAL INTERNET USERS ACCESS SOCIAL MEDIA SERVICES, OR USE SOCIAL NETWORKING ELEMENTS. LOG ON TO SOCIAL SERVICES DAILY. page 13 M4ID 2014
  14. 14. SOCIAL GOES MOBILE In 2014, more than 1 billion people will use Facebook through the mobile app. Mobile-only social media services such as Instagram and Snapchat will go mainstream. Due to their private nature and low costs for users, mobile messaging application services such as Whatsapp, KakaoTalk, Kik, LINE, WeChat and Viber will become increasingly popular around the world. page 14 M4ID 2014
  15. 15. SHOW AND TELL Photos, infographics, images, GIFs, and emojis will continue to rule, shifting communication to an even more visualized form. page 15 M4ID 2014
  16. 16. VIDEO SNIPPET Short videos shot on mobile phones will gain in popularity. This trend will be aided by mobile services such as Vine, which enables users to upload 6-second videos via smartphone, integrated to Twitter, and Instagram’s 15 second video capabilities, integrated to Facebook. page 16 M4ID 2014
  17. 17. RECLAIMING PRIVACY The time of indiscriminate sharing on social networks is coming to an end. Scrutiny and privacy concerns will play an increasingly important role in social media use. Digital services grounded in anonymity will gain in popularity. People will become more aware of how their digital data is used by governments and businesses alike and begin demanding more control over their own online identities and footprint. page 17 M4ID 2014
  18. 18. DIGITAL
  19. 19. DATA LEAD ACTION Digital initiatives will become increasingly data-driven, enabling better: / Analysis of detailed user data / Measurement of effectiveness / Prioritization and planning / Tailoring of responses page 19 M4ID 2014
  20. 20. The number of connected and inter-connected devices will rise rapidly. By 2020, 50 billion devices - phones, tablets, appliances, vehicles, smart meters, etc. - will be connected to the Internet and each other, turning information into actions that create new capabilities, richer experiences, and unprecedented opportunities for social change initiatives. page 20 M4ID 2014
  21. 21. WEARABLE AND DIAGNOSTIC TECH Wearable devices, clothing and accessories that are smartened up with computer or advanced electronic technologies, will gain traction in 2014. There will be an increase in uptake of mobile and tablet integrated portable diagnostics tools for health and wellness. Camera-equipped devices will offer portable, lower cost tools for diagnosing medical conditions ranging from eye problems to analysing colorimetric test strips. page 21 M4ID 2014
  22. 22. TECH SUPPORTED HEALTH Healthcare, medicine and public health supported by new communication technologies, such as mobile phones, will become more commonplace. In 2014, mobile-integrated portable diagnostics tools will become increasingly popular amongst users (general public consumers). Camera-equipped phones and tablets are starting to offer portable, lower cost tools for diagnosing medical conditions ranging from diagnosing eye problems to reading colorimetric test strips. page 22 M4ID 2014
  23. 23. HUMAN-CENTERED DESIGN (HCD) Human centered design, or service design, will become a central driver of innovation in the health and social change field. The approach enables the discovery of new innovations and service improvement opportunities as well as the development of viable solutions together with end users and stakeholders. In the November 2013 WIRED issue Melinda Gates states that human-centered design is the innovation that is changing the most lives in the developing world. “We must design our technologies for the way people actually behave, not the way we would like them to.” - Don Norman, author of The Design Of Everyday Things page 23 M4ID 2014
  24. 24. M4ID
  25. 25. ABOUT M4ID M4ID is a social enterprise leveraging new communication technology for development and health. M4ID provides services for not-for-profit organizations and delivers projects across Asia, Africa, the Americas and Europe. The agency also researches and develops new service concepts, filling innovation gaps in the area of reproductive, maternal and newborn child health. To learn more about M4ID visit: www.m4id.fi page 25 M4ID 2014
  26. 26. PICTURE REFERENCES 1. http://www.flickr.com/photos/70292973@N07/7192931934 2. http://www.flickr.com/photos/89972557@N00/3659555439 3. http://www.flickr.com/photos/74938124@N00/5141625231 page 26 M4ID 2014

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