The Next-Generation CMS Authors Need You to Create
Upcoming SlideShare
Loading in...5
×
 

The Next-Generation CMS Authors Need You to Create

on

  • 1,303 views

Presented at MinneBar, Best Buy Headquarters, Richfield, MN.

Presented at MinneBar, Best Buy Headquarters, Richfield, MN.
April 7, 2012.

Statistics

Views

Total Views
1,303
Views on SlideShare
1,301
Embed Views
2

Actions

Likes
3
Downloads
12
Comments
4

2 Embeds 2

https://abs.twimg.com 1
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
    Are you sure you want to
    Your message goes here
    Processing…
  • Agreed. That slide was just an explanation of what NPR's COPE and how they explained it.
    Are you sure you want to
    Your message goes here
    Processing…
  • I agree with Noz. There's dirty code and there's glorious code. But nice presentation, especially because you're tackling enterprise-wide content.
    Are you sure you want to
    Your message goes here
    Processing…
  • Nice work! One niggle - slide 16 'Code = dirty'. Depends on the code! There's good, semantic, structural code, then there's presenation-layer formatting stuff.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Next-Generation CMS Authors Need You to Create The Next-Generation CMS Authors Need You to Create Presentation Transcript

  • Scalable, Adaptive, Agnostic The Next-Generation CMS Authors Need You to BuildMeghan SeawellMinneBar - April 7, 2012@m3ggiesue#minnebarCMS
  • Everything is content.#minnebarCMS
  • Proliferation of devices● Shipments of smartphones + tablets exceeded that of PCs in 2011● 60% of time spent on smartphones comprises new activities● Global mobile data traffic expected to grow to 26x its current volume over next 5 years● 5.3 billion mobile subscribers worldwide (77% of the world population)mobiThinking, “Global mobile statistics 2011,” http://mobithinking.com/mobile-marketing-tools/latest-mobilestats
  • "Mobile as we know it today is the tip of the iceberg." Noz Urbina#minnebarCMS
  • More devices means...● More platforms● Different display● Varying content needs ○ context ○ interaction#minnebarCMS
  • CMS today#minnebarCMS
  • "Fragmenting our contentacross different device-optimized experiences is alosing proposition, or at leastan unsustainable one." Ethan Marcotte#minnebarCMS
  • Responsive design● Adjusts display● Suppresses content● Does not assume context● Adaptive● Limited
  • "Resizing visuals is not the solution to platform proliferation." Ann Rockley#minnebarCMS
  • Today, were still...● Retrofitting content to fit new design● Chasing authors for revisions/adjustments at back-end● Having non-authors make content decisions ○ what to suppress? ○ what to display?#minnebarCMS
  • But what if...● We built a system that could send content anywhere it needs to go? ○ anywhere it might need to go in the future?● Instructions for handling content were written into the content itself?● Instead of building containers, then filling them with content, we created "content like water" that flows into anything?#minnebarCMS
  • The vision● "Content store" ○ Consistent structure ○ Well tagged● Create once● Travels everywhere#minnebarCMS
  • Intelligent content● Structurally rich ○ semantically structured ○ structure has meaning ○ easily manipulated● Semantically aware ○ tagged with metadata● Discoverable● Reusable● Reconfigurable#minnebarCMS
  • "The more structure you put into content, the freer it will become." Rachel Lovinger#minnebarCMS
  • #minnebarCMS
  • What NPR did● Defined primary content type (news story)● Broke it into components ○ headline ○ by-line ○ copy ○ etc.● Store in CMS, free of code ○ code = dirty● Web publishing tools assemble and send to platforms#minnebarCMS
  • COPEhttp://blog.programmableweb.com/wp-content/npr_architecture_diagram.jpg
  • NPR today
  • Dramatically different?● Primarily an author mentality shift ○ from pages to topics ○ for multiple platforms ○ in granular chunks● Shift in perceptions about CMS ○ inclusion of presentation layer● Technology can do this already ○ but not in a way thats accessible#minnebarCMS
  • What we need to make● Content management system that doesnt generate display ○ leaner ○ scalable● Easy to create intelligent content ○ structurally rich ○ semantically aware● Author-friendly content creation ○ highly usable#minnebarCMS
  • STEP 1 Design the author experience.#minnebarCMS
  • "CMS is the enterprise software that UX forgot ." Karen McGrane#minnebarCMS
  • Two employees, one CMS● Jane, central marketing ○ plans elaborate content system ■ structure ■ channels ■ workflow ○ needs to implement● Lisa, outbased SME ○ has knowledge about topic ○ needs to get her information out#minnebarCMS
  • Profile of an author● Goal: Get info out● Knowledge areas ○ topic (SME) ○ company/organization ○ writing (maybe)● Pain points ○ coding ○ metadata ○ finagling technology#minnebarCMS
  • Lisas needs● Clarity ○ "My information goes here!" ○ "I know what this field means!"● Simplicity ○ "All I need to do is type!"● Parameters ○ "This text can only be 200 characters!"● Predetermined choices ○ "Now I select my editors!"#minnebarCMS
  • STEP 2 Workflow – for people.#minnebarCMS
  • Workflow questions● Will workflow be linear? ○ writer to editor 1 ○ editor 1 to editor 2 ○ editor 2 to publisher● Route to multiple editors?● How will changes be tracked?● When will display be previewable?#minnebarCMS
  • The CMS that gets preview right will win.#minnebarCMS
  • STEP 3 Establish/enable content hierarchies.#minnebarCMS
  • How to define structure?● Jane can establish content structure within the CMS● XML ○ travels ○ customizable● Include standard option ○ DITA? RDF? OWL? ○ Opportunity to be creative#minnebarCMS
  • Organization within CMS● How to define content hierarchy? ○ today, by website navigation ○ in structured, hierarchies may vary across platforms ○ by company/org structure?● What information about content needs to be visible? filterable? ○ content name? ○ last edited? (by whom?) ○ where published?#minnebarCMS
  • Related content● Supports or related to topic ○ images ○ documents ○ other topics● Where do relationships live? ○ within each topic? ○ in separate location? ○ multiple places?#minnebarCMS
  • Derivative content● Modified for different applications ○ Donate - Original ○ Donate - Volunteer Extravaganza 2012● Parent-child relationship? ○ how to differentiate from other content hierarchies#minnebarCMS
  • Formatted content● Inherent format ○ bulleted lists ○ numbered lists ○ tables● Can it live in a format- free environment?#minnebarCMS
  • STEP 4 Interact with platform publishing tools.#minnebarCMS
  • Platform publishing● How much capability to include? ○ open, available for access? ○ preview functionality? ○ show "site" maps? ○ altogether separate app?● Any inclusion must be distinctly separate from content creation and management#minnebarCMS
  • STEP 5 Collaborate.#minnebarCMS
  • By working together, across disciplines, we can create adaptive content systems that can go wherever the future takes us.#minnebarCMS
  • Learn more at...● Managing Enterprise Content, Ann Rockley, http://www.rockley.com● Nimble Report, Rachel Lovinger, http://nimble.razorfish.com● Intelligent Content Conference slides, http://www.slideshare. net/intelligentcontent● Delivering Dynamic Content Solutions Using XML, Noz Urbina, http: //www.slideshare.net/nozurbina● Future-Ready Content, Sara Wachter-Boettcher, http://www.alistapart. com/articles/future-ready-content/● Content strategy Google group, http://groups.google. com/group/contentstrategy?pli=1
  • Get in touch● Meghan Seawell● @m3ggiesue● meghan.seawell@gmail.com● linkedin.com/in/meghanseawell#minnebarCMS