Touchatag,  an Alcatel-Lucent Venture RFID/NFC service Toon Coppens, Michael Elias September 2009
<ul><li>R&D Budget:  €2.5 billion </li></ul><ul><li>Active Patents Held: More than  26,000 </li></ul><ul><li>Nobel Prizes ...
Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Sm...
RFID & NFC September 2009
 
DIY Internet of Things September 2009
 
 
 
 
 
Touchatag developer network Democratizing the RFID marketplace September 2009
RFID/NFC Apps Time registration Mobile workforce Inventory tracking Collection management Rental solution Intelligent stud...
APIs Tags Readers Touchatag™ Application Correlation Service Provisioning - Tag, App & reader management - Tag event routi...
VisAge  Communication and information system for elderly and Alzheimer patients. Easy access to the system
 
 
 
 
 
 
 
Contactless Wallet 2.0 September 2009
 
 
Credit Cards Debit Cards Loyalty Program Cards Coupons Scratch Cards Mobile Banking Stored Value Accounts Transit  Cards
Tag (identity) & wallet Personal context + + Social relevance =
OTA download and mgmt of applications Secure Element Manager Trusted Service manager
Contactless NFC No operator Wallet Operator Wallet
<ul><li>Facilitates  relationships  between  merchants and individuals </li></ul>Wallet Merchant (reader context) Consumer...
Bridge between  CRM, advertising, direct marketing and sales
<ul><li>Paper vouchers </li></ul>E-card
 
 
 
APIs Tags Readers Touchatag™ Application Correlation Service Provisioning - Tag, App & reader management - Tag event routi...
<ul><li>Nokia 6212 NFC Phone </li></ul><ul><li>HID ESRP40 POE Reader </li></ul><ul><li>Macally RFID Mouse </li></ul><ul><l...
Alcatel-Lucent & Contactless wallet 2.0 <ul><li>Expertise on payment, identity management and mobile application managemen...
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Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332 Phpapp02

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Touchatag rfid tags and mobile smartphone readers

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Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332 Phpapp02

  1. 1. Touchatag, an Alcatel-Lucent Venture RFID/NFC service Toon Coppens, Michael Elias September 2009
  2. 2. <ul><li>R&D Budget: €2.5 billion </li></ul><ul><li>Active Patents Held: More than 26,000 </li></ul><ul><li>Nobel Prizes Won: 6 </li></ul><ul><li>Worldwide Presence: More than 130 countries </li></ul><ul><li>Annual Revenues: €16.98 billion (2008) </li></ul><ul><li>Employees: More than 77,000 </li></ul><ul><li>Touchatag, an Alcatel-Lucent Venture </li></ul><ul><li>Launch: October 2008 </li></ul><ul><li>Partners: Belgacom , ProximityBBDO </li></ul><ul><li>Membership: NFC forum (INTL), SMSC (France) </li></ul><ul><li>Location: Antwerp (Belgium), Murray Hill (US) </li></ul>
  3. 3. Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects <ul><li>before </li></ul><ul><li>RFID applications & services </li></ul><ul><li>BUT </li></ul><ul><li>Expensive </li></ul><ul><li>Closed </li></ul><ul><li>Vertical </li></ul><ul><li>Specialized </li></ul><ul><li>Complex </li></ul>For enterprises & operators: Contactless wallet 2.0 For web developers: Democratizing the RFID marketplace (API) For consumers: DIY Internet of Things
  4. 4. RFID & NFC September 2009
  5. 6. DIY Internet of Things September 2009
  6. 12. Touchatag developer network Democratizing the RFID marketplace September 2009
  7. 13. RFID/NFC Apps Time registration Mobile workforce Inventory tracking Collection management Rental solution Intelligent student card Loyalty application Elderly UI … SaaS – online Service Demystification of RFID REST API Low cost HW
  8. 14. APIs Tags Readers Touchatag™ Application Correlation Service Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration - UI & UI integration - Certification - Security Voice & presence SMS Time-registration Social media Other contactless apps Wallet 2.0 & Profile payment loyalty coupon Interactive advertising <ul><li>SVA </li></ul>credit debet Touchatag Developer Network Touchatag DIY website, templates and GUI Mobile workforce Event experiences Smart objects Web Direct marketing <ul><li>API </li></ul>
  9. 15. VisAge Communication and information system for elderly and Alzheimer patients. Easy access to the system
  10. 23. Contactless Wallet 2.0 September 2009
  11. 26. Credit Cards Debit Cards Loyalty Program Cards Coupons Scratch Cards Mobile Banking Stored Value Accounts Transit Cards
  12. 27. Tag (identity) & wallet Personal context + + Social relevance =
  13. 28. OTA download and mgmt of applications Secure Element Manager Trusted Service manager
  14. 29. Contactless NFC No operator Wallet Operator Wallet
  15. 30. <ul><li>Facilitates relationships between merchants and individuals </li></ul>Wallet Merchant (reader context) Consumer identities Merchant identities couponing fidelity coupon, vouicher & ticket direct debit Stored Value other services transaction Touchatag Correlation Service Loyalty
  16. 31. Bridge between CRM, advertising, direct marketing and sales
  17. 32. <ul><li>Paper vouchers </li></ul>E-card
  18. 36. APIs Tags Readers Touchatag™ Application Correlation Service Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration - UI & UI integration - Certification - Security Voice & presence SMS Time-registration Social media Other contactless apps Wallet 2.0 & Profile payment loyalty coupon Interactive advertising <ul><li>SVA </li></ul>credit debet Touchatag Developer Network Touchatag DIY website, templates and GUI Mobile workforce Event experiences Smart objects Web Direct marketing <ul><li>API </li></ul>
  19. 37. <ul><li>Nokia 6212 NFC Phone </li></ul><ul><li>HID ESRP40 POE Reader </li></ul><ul><li>Macally RFID Mouse </li></ul><ul><li>Verifone QX120 POS Terminal </li></ul>ACS USB and Serial Readers (serial used for GPRS) <ul><li>Clearchannel interactive billboard </li></ul><ul><li>Allo Machines vending machines </li></ul>
  20. 38. Alcatel-Lucent & Contactless wallet 2.0 <ul><li>Expertise on payment, identity management and mobile application management </li></ul><ul><ul><li>210+ Convergent Payment Customers serving for 450 M+ Subscribers </li></ul></ul><ul><ul><li>200+ Subscriber Data Management Customers serving for 775 M+ Subscribers </li></ul></ul><ul><ul><li>20+ Multimedia Content Manager Customers serving for 300 M+ Subscribers </li></ul></ul><ul><li>Leading innovation on new media, advertising and location based services </li></ul><ul><li>Leading professional services organization </li></ul><ul><ul><li>>24k service professionals </li></ul></ul><ul><li>Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes ad inventory value </li></ul><ul><li>Geographic Messaging Service Platform </li></ul>

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