Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332 Phpapp02
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Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332 Phpapp02

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Touchatag rfid tags and mobile smartphone readers

Touchatag rfid tags and mobile smartphone readers

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  • 1. Touchatag, an Alcatel-Lucent Venture RFID/NFC service Toon Coppens, Michael Elias September 2009
  • 2.
    • R&D Budget: €2.5 billion
    • Active Patents Held: More than 26,000
    • Nobel Prizes Won: 6
    • Worldwide Presence: More than 130 countries
    • Annual Revenues: €16.98 billion (2008)
    • Employees: More than 77,000
    • Touchatag, an Alcatel-Lucent Venture
    • Launch: October 2008
    • Partners: Belgacom , ProximityBBDO
    • Membership: NFC forum (INTL), SMSC (France)
    • Location: Antwerp (Belgium), Murray Hill (US)
  • 3. Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects
    • before
    • RFID applications & services
    • BUT
    • Expensive
    • Closed
    • Vertical
    • Specialized
    • Complex
    For enterprises & operators: Contactless wallet 2.0 For web developers: Democratizing the RFID marketplace (API) For consumers: DIY Internet of Things
  • 4. RFID & NFC September 2009
  • 5.  
  • 6. DIY Internet of Things September 2009
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. Touchatag developer network Democratizing the RFID marketplace September 2009
  • 13. RFID/NFC Apps Time registration Mobile workforce Inventory tracking Collection management Rental solution Intelligent student card Loyalty application Elderly UI … SaaS – online Service Demystification of RFID REST API Low cost HW
  • 14. APIs Tags Readers Touchatag™ Application Correlation Service Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration - UI & UI integration - Certification - Security Voice & presence SMS Time-registration Social media Other contactless apps Wallet 2.0 & Profile payment loyalty coupon Interactive advertising
    • SVA
    credit debet Touchatag Developer Network Touchatag DIY website, templates and GUI Mobile workforce Event experiences Smart objects Web Direct marketing
    • API
  • 15. VisAge Communication and information system for elderly and Alzheimer patients. Easy access to the system
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. Contactless Wallet 2.0 September 2009
  • 24.  
  • 25.  
  • 26. Credit Cards Debit Cards Loyalty Program Cards Coupons Scratch Cards Mobile Banking Stored Value Accounts Transit Cards
  • 27. Tag (identity) & wallet Personal context + + Social relevance =
  • 28. OTA download and mgmt of applications Secure Element Manager Trusted Service manager
  • 29. Contactless NFC No operator Wallet Operator Wallet
  • 30.
    • Facilitates relationships between merchants and individuals
    Wallet Merchant (reader context) Consumer identities Merchant identities couponing fidelity coupon, vouicher & ticket direct debit Stored Value other services transaction Touchatag Correlation Service Loyalty
  • 31. Bridge between CRM, advertising, direct marketing and sales
  • 32.
    • Paper vouchers
    E-card
  • 33.  
  • 34.  
  • 35.  
  • 36. APIs Tags Readers Touchatag™ Application Correlation Service Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration - UI & UI integration - Certification - Security Voice & presence SMS Time-registration Social media Other contactless apps Wallet 2.0 & Profile payment loyalty coupon Interactive advertising
    • SVA
    credit debet Touchatag Developer Network Touchatag DIY website, templates and GUI Mobile workforce Event experiences Smart objects Web Direct marketing
    • API
  • 37.
    • Nokia 6212 NFC Phone
    • HID ESRP40 POE Reader
    • Macally RFID Mouse
    • Verifone QX120 POS Terminal
    ACS USB and Serial Readers (serial used for GPRS)
    • Clearchannel interactive billboard
    • Allo Machines vending machines
  • 38. Alcatel-Lucent & Contactless wallet 2.0
    • Expertise on payment, identity management and mobile application management
      • 210+ Convergent Payment Customers serving for 450 M+ Subscribers
      • 200+ Subscriber Data Management Customers serving for 775 M+ Subscribers
      • 20+ Multimedia Content Manager Customers serving for 300 M+ Subscribers
    • Leading innovation on new media, advertising and location based services
    • Leading professional services organization
      • >24k service professionals
    • Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes ad inventory value
    • Geographic Messaging Service Platform