Mobile marketing trends 2011 Mobile goes Social

1 Mobile Marketing Trends 2011 Mobile goes SocialMobile + Social www.apollobravo.com

2The Opportunity To deliver permission based, targeted and easy to use, branded promotion offers to millions of consumers via their mobile devices www.apollobravo.com

3Why Now There are now more mobile devices than televisions and computers combined All of these devices combined represent the opportunity to redeﬁne direct marketingwww.apollobravo.com

4Apps, Acronyms, Gizmos, Gadgetswww.apollobravo.com

5Rules Do not force ﬁt a mobile or social tactic to the brand Develop the mobile + social strategy to support the brands existing messaging Start with the basics, simple is better You need a social element for people to discover your mobile campaignwww.apollobravo.com

6Types of Mobile Promotion Text 2 Win TM Text 2 Give TM LoyaltyLink+ TM 2DBarcodes www.apollobravo.com

7Types of Mobile Advertising Mobile Content Mobile Banners Mobile Search App Display Ads Push Notiﬁcations www.apollobravo.com

8Mobile is Social Accessibility to social circles at all times Perpetually connected, constant companion Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones Tool for information, entertainment, music & photos Ubiquitous uptake regardless of culture Transition from cell phones to smart phones 38% say mobile is more important than wallet 94% of text messages are read Pew Foundation study 2010, PMA 2010, CTIA 2010 www.apollobravo.com

9Mobile is Social Over 30% of Facebook monthly worldwide visits among 500 Million users are via mobile Over 40% of Twitter visits are mobileSource Twitter, Facebook Data MWC 2010 www.apollobravo.com

10One chart is all you need www.apollobravo.com

11We are moving from a world ofimpressions to a world ofengagement.

12Engagement ? Start the conversation Text Mango to 99702 to Donate $10 to Haiti Hopewww.apollobravo.com

13Engagement Text Message Branded Mobile Page Print Ad, POS or linked to mobile ads & Mobile Ad Network with text-2-give andpromotion with keyword Search Optimized & AdReach mobile links www.apollobravo.com

14Text 2 Give TM Consumers can text to give on their mobile phones $10 donation automatically added to mobile bill Integrated with Facebook consumers enter mobile number to donate. Simple as texting a friend Can be integrated with Text-2-Win for events Can be used to extend all campaigns with a giving component ApolloBravo Handles all elements www.apollobravo.com

15 The key opportunity with QR codes is the destination Automatic redirect to mobile sites on over 5000 mobile device conﬁgurations helps brands present their information optimized for smart phone, tablet navigation Links to mobile sites also included in SMS messages Multi-code readers from Google, Neo Reader others, built into Google search apps for smart phones Place anywhere, pizza boxes, t-shirts, websites, codes can be branded Makes rapid entry, info a snap, permission basedQR Codes

16QR Quick Response Codes How they work QR Code reader app is free and comes pre-loaded on many smart phones, and any other phone that has access to app store or Google Goggles app Take photo of barcode Custom HTML 5 mobile web site loads with age veriﬁcation and Handset detection 5000+ devices Can also launch sweepstakes, survey Visitor times, dates, location, type of device, landing page, time on site analytics QR Code Technology now utilized in Best Buy, Target and Wal-Mart storeswww.apollobravo.com

17Rapid QR Code Technology Adoptionwww.apollobravo.com

18QR Codes with SMS Scan Me! or Scan Me! or Scan Me! or Text Bravo to 99702 Text Cold to 99702 Text Kist to 99702 Std. Message & Data Rates May Apply Std. Message & Data Rates May Apply Std. Message & Data Rates May Apply Consumers can reach site using text messaging or QR codes Consumers can get a free QR In code reader www.getreader.com Bestbuy and Target have rolled out QR code accessible product info Need a QR code reader? Need a QR code reader? Need a QR code reader? Go to www.getreader.com to download a Go to www.getreader.com to download a Go to www.getreader.com to download a free reader for your smartphone free reader for your smartphone free reader for your smartphonewww.apollobravo.com

19Mobile Ticketing QR Codes can be embedded on mobile sites as well Increased usage of mobile ticketing falls in line with a forecast by Juniper Research. The ﬁrm expects that mobile ticketing will grow 37.4 million transactions in 2008 to over 1.8 billion by 2012 Juniper Research also said that the air industry can save $500 million annually by migrating to mobile boarding passes. Mobile web link can be delivered by secure SMS www.apollobravo.com

20How we execute QR code campaigns Create a easy to navigate mobile webpage with integrated device detection Create a branded barcode with links to mobile website, link also delivered via SMS older phones. Special QR codes can be linked to speciﬁc product pages on mobile site Complete content management system Fully integrated device detection and analytics Fully integrated optional short code link delivery for older devices or phones that do not have cameras Consultation on campaign copy and print strategy for maximum resultswww.apollobravo.com

21Customer Loyalty Loyalty Club + Mobile Coupons Club Alerts VIA SMS Overtake email, direct mail, coupons Efﬁcient location based Green / Cost effective Measurable 5x to 8x redemption rates Interaction with afﬁnity cards SMS offer codes with links to mobile couponswww.apollobravo.com

22 Fully integrated partner promotion Opts consumer in for a mobile coupon offer and optional future offers Cross promoted on Facebook, mobile website, display ads, POS QR code links to mobile website and VIP opt in Promoted with a Text-2-Win sweepstakes via SMS Site adapts to 5000+ mobile devices including tablets and standard browsers.www.apollobravo.com

23 Get StarKist Fully integrated promotion, Facebook, Mobile Site, Text and QR Code opt in, data capture Opts consumer in for a mobile coupon offer and optional future offer Cross promoted on Facebook, mobile website, display ads, POS QR code links to mobile website and opt in Viral sharing via Twitter, Facebook, Bookmarking sites, email, RSS.www.apollobravo.com

24Text Voting and Contests Mountain Dew Labs Consumers Vote Nationwide for the next Mountain Dew flavor via text Consumers entered to win years supply and new flavor launch party Consumers sample 7 new flavors and text the number of their favorite to 99702 Consumers reply to text with flavor comments. 38% responded with comments about flavors System captures all comments Facebook Twitter Integration www.apollobravo.com

25Text Voting and Contests Mountain Dew Labs Consumers Vote Nationwide for the next Mountain Dew flavor via text Consumers entered to win years supply and new flavor launch party Consumers sample 7 new flavors and Start the conversation text the number of their favorite to 99702 Consumers reply to text with any comments. 38% response System captures all comments Facebook Twitter Integration www.apollobravo.com

26 Text 2 Win Consumers text to instantly enter sweepstakes Opt in future offers Links to product info Auto reply with offer code * Alternative means of entry Live contests *Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m. ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com.Text 2 Win Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself” are registered trademarks of Smoothie King Franchises, Inc. Demo only contest is over Links to mobile sites Include on POS and Ads

27Text 2 Win with mobile site & custom keywords Demo only contest is overwww.apollobravo.com

28Snap 2 Win Snap, Text & Win Over 80% of 18-29 consumers with mobile phones have used camera phones Snap-2-Win encourages consumer / brand interaction Snap image, text and win Consumers are asked to pose with product No need for special software or barcodes Approved images can be displayed in feed Each entry gets a reply with link to mobile web page, product info, and rules.www.apollobravo.com

29 Text 2 Screen Consumers can text to branded screens Interactive Television Live Outdoor Advertising Social media Live Event TextingText 2 Screen Portable systems ﬁlter language and capture data

30DigitalSignage+ Communicate Specials Deliver details via SMS Entice consumers in high trafﬁc areas Opt in consumers using mobile offers Use IVR 800 Numbers Display QR Codes Run all campaigns from one platform

31Advocacy Campaigns New Yorkers Need Lower Prices Not Higher Taxes. Consumer Information Communicate on issues Drive web trafﬁc Speed dial representatives and info lines. Social Media, Mobile Site integration Stop politicians from raising prices on your favorite juice drinks and soda. NoBeverageTax.com TEXT “THIRSTY” TO 99702. Standard text message rates apply.www.apollobravo.com

32Streaming Video User opt in for free video sound-bites any phone with browser, also can opt in on web site. Opt in for breaking news alerts via text message Brief text description followed by link to streaming video site Video content management system built into mobile site backend Sound bites can be published on video sites, simultaneously Rotating banner ads on streaming site Text Digg to 99702www.apollobravo.com

33Create and Manage Campaigns Snd2phone.com• Web based interface• Easy to use drop down lists• Buttons and integrated help• All campaigns set up on one page• Built in reporting and list blast tools• Full campaign and user managementwww.apollobravo.com

Snd 2 Phone 34

35Thank You Thanks for taking a look at our presentation. You’ve only seen a small portion of our work and what we are able to do for clients and agency partners. Feel free to contact us to find out what were working on now that will be in next year’s presentation. www.apollobravo.com And remember what consumers take with them.........www.apollobravo.com

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Mobile marketing trends 2011 Mobile goes Social

by Brad Beckstrom on May 18, 2011

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Mobile marketing trends 2011 Mobile goes Social — Presentation Transcript