Mobile Marketing Trends 2010

1 Mobile Marketing Trends 2010 Engaging Mobile and Social Consumers www.apollobravo.com

2 Types of Mobile Advertising SMS Ads Wap Display Ads Search Ads App Display Ads Push Notiﬁcations

3 Types of Mobile Promotion Text 2 Win TM Text 2 Give TM LoyaltyLink+ 2DBarcodes

4 We are moving from a world of impressions to a world of engagement.

5 Engagement ? Start the conversation Text Style to 99702 www.apollobravo.com

6 Engagement JCP: Save 20% on back 2 school select fashions offer code Jcp0909 visit exp 092909 www.wtmjp.mobi 4 more offers. JCP: Reply Yes 2 recieve regular offers form JCPenney visit www.wtmjp.mobi 4 more info Text Style to 99702 Text Message Advertiser Mobile Mobile Ad Network Print Ad, POS or Page linked promotion with keyword with click-2-call and mobile links mobile ads & Search

7 Mobile Inﬂuence Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable In the USA, over 84 billion text messages are sent each month, over 1 Trillion in 2009 Cell phone penetration in the US has surpassed cable TV, web access and Home PCs Over 95% of new phones sold today have web browsers and over 70 million US consumers use them regularly CTIA 2009

8 Mobile Demographics Pew Foundation Mobile Report 2008!

9 No Landline Over 20% of US Households are Wireless Only CTIA 2009

10 Mobile is Social Accessibility to social circles at all times Perpetually connected, constant companion Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones Tool for information, entertainment, music & photos Ubiquitous uptake regardless of culture Transition from cell phones to smart phones Over 80% of 18-29 year olds use text messaging* 38% say mobile is more important than wallet Pew Foundation study 2008

11 Mobile is Social 11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile.

12 Apple & Google Over 3 Billion Apps downloaded from Apples App Store ﬁrst 18 months Eric Schmidt told CNBC that Google believes mobile ad revenue will surpass traditional search advertising Google maps with location enabled search & ads Open mobile devices versus carrier walled gardens Innovation on these devices will be rapid and capabilities will surpass PCs China effect 84MM new users 2009 vs. 7MM US

15 Mobile Web Consumer Hunter Not Browser www.apollobravo.com

16 The Opportunity To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices www.apollobravo.com

17 Why Now There are now more mobile devices than televisions and computers combined All of these devices combined represent the opportunity to redeﬁne direct marketing

18 Mobile Offers The future of direct marketing Text for offer codes Link to mobile websites Mobile search location based Free 411 Info Consumer loyalty opt-ins Mobile Giving Green- paper free 5 to 8 X redemption rates www.apollobravo.com

19 Customer Loyalty Loyalty Club + Mobile Club Alerts VIA SMS Overtake email, direct mail, coupons Efﬁcient location based Green / Cost effective Measurable 5x to 8x redemption rates Interaction with afﬁnity cards SMS offer codes with links to mobile site

20 Direct Marketing Text 2 Give TM Text 2 Win TM 140 Characters or less www.apollobravo.com

21 Mobile Ticketing Mobile Ticket Delivery This increased usage of mobile ticketing falls in line with a forecast by Juniper Research. The ﬁrm expects that mobile ticketing will grow • 37.4 million transactions in 2008 • to over 1.8 billion by 2011 • Juniper Research also said that the air industry can save $500 million annually by migrating to mobile boarding passes. • Mobile web link delivered by secure SMS

22 2D Bar Code Samples

23 Technology Adoption www.apollobravo.com

24 Text 2 Win Consumers text to instantly enter sweepstakes Opt in future offers Links to product info Auto reply with offer code * Alternative means of entry Live contests *Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m. ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com. Text 2 Win Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself” are registered trademarks of Smoothie King Franchises, Inc. Links to mobile sites Include on POS and Ads Demo only contest is over

25 One action many results Text MGD to 99702 for offer Capture, conﬁrm consumer data Execute Sweepstakes Drive Mobile Web Trafﬁc Create opt-in opportunity Deliver Product, Retail Info Capture votes survey data Offers are opt-in only Over 95% of text messages are read Contest has ended, display only www.apollobravo.com

26 Text 2 Win with mobile site & custom keywords Demo only contest is over

27 Text Voting and Contests Mountain Dew Labs Consumers Vote Nationwide for the next Mountain Dew flavor via text Consumers entered to win years supply and new flavor launch party Consumers sample 7 new flavors and text the number of their favorite to 99702 Consumers reply to text with any comments. 38% response System captures all comments Facebook Twitter Integration www.apollobravo.com

28 Text Voting and Contests Mountain Dew Labs Consumers Vote Nationwide for the next Mountain Dew flavor via text Consumers entered to win years supply and new flavor launch party Consumers sample 7 new flavors and text the number of their favorite to 99702 Consumers reply to text with any comments. 38% response System captures all comments Facebook Twitter Integration www.apollobravo.com

29 Search -Text Pizza + zip code to 92466

30 Mobile Giving Text 2 Give TM Text Haiti to 90999 to donate $10 Consumers can text to give on their mobile phones $5 donation automatically added to mobile bill Integrated with Facebook consumers enter mobile number to donate. Simple as texting a friend Can be used to extend all campaigns with a giving component

31 Real Estate Text for pricing and info on listed properties Links to speed dial & mobile sites with details No more empty ﬂyer holders Ideal for condos, large developments Web2Mobile Maps and Info Digital signage integration Auto lead generation for agents Opt in for future property alerts Text bay to 23907 Consumer can save info for later use For Sale Price and Property Info www.apollobravo.com

32 Event Activation Activate venue relationships to drive site trafﬁc Captive Audience Sponsor Sports/News Trivia Fans Text A,B,C answers All participants get a response Use for Player of game votes Extend Print, Radio TV advertising

33 Text 2 Win VIP passes and retail offer Fans at Chicago Bears Games can text for VIP Party Deck access Promoted on in stadium scoreboard and on-premise System sets odds and number of passes with unique IDs give away Each consumer gets a mobile text coupon for 6 free Buffalo Wild Wings after the game Link to mobile site with area locations Consumers can opt-in for future Miller Bears events Promotion can be expanded to additional markets

34 Snap 2 Win Snap, Text & Win Over 80% of 18-29 consumers with mobile phones have used camera phones Snap-2-Win encourages consumer / brand interaction Snap image, text and win Consumers are asked to pose with product No need for special software or barcodes Approved images can be displayed in feed Each entry gets a reply with link to mobile web page, product info, and rules.

35 Bluetooth Blaster Team captures consumers images with products and sends to phones via bluetooth Can deliver passes and offers to phones with images Can send images to bluetooth printer or email Printed images include branding Many custom offers available

36 Mobile Survey Instant opinion polls Mystery Shoppers Customer satisfaction survey SMS Voting, Surveys and Trivia Links to coupons and product info

37 Papa Johns - Facebook Mobile Opt in consumers for mobile offer codes on Facebook

38 The Vision Nicholas Negroponte Vision One laptop per child under $100 Will evolve to a mobile device China, India, South America cell towers Under $25 connected 99 Cent Software SMS will surpass email trafﬁc

39 SMS Mobile Content Text support for smokers trying to quit Quitting Smoking today reduces your risk of Sign up for daily messages during lung cancer 60% versus quitting in 5 years peak craving times www.quitnet.mobi Informative reminders why you are trying to quit Links to more info and promotions see demo www.apollobravo.com

40 Mobile Sites What they should see Fast loading Relevant content Innovation Coupons Freebies www.apollobravo.com

41 Streaming Video User opt in for free video sound-bites any phone with browser, also can opt in on web site. Opt in for breaking news alerts via text message Brief text description followed by link to streaming video site Video content management system built into mobile site backend Sound bites can be published on video sites, simultaneously Rotating banner ads on streaming site Text Digg to 99702 www.apollobravo.com

42 Text 2 Screen Consumers can text to branded screens Interactive Television Live Outdoor Advertising Social media Live Event Texting Text 2 Screen Portable systems ﬁlter language and capture data

43 Digital Signage+ Communicate Specials Deliver details via SMS Entice consumers in high trafﬁc areas Opt in consumers using mobile offers Use IVR 800 Numbers Run all campaigns from one platform

44 Auto Populate Quadruple Build SMS Launch on Include SMS Mobile Web requests via Campaign Site all carriers in Advertising Ad Network Keyword: Jack Tuesdays buy 1 get 1 Jack's Classic with this coupon offer AC11, 1 per customer. Std msg rates apply expires 1/1/10 http://txtmc.com See all Jack in The Box Offers Barcode : Optional Address : Optional

Snd 2 Phone 45

46 Create and Manage Campaigns Snd2phone.com • Web based interface • Easy to use drop down lists • Buttons and integrated help • All campaigns set up on one page • Built in reporting and list blast tools • Full campaign and user management

47 Snd 2 Phone Offer displays reach more consumers • Text message • Mobile Web • Search optimized web site • Email sharing • Voice response • Digital Signage

48 Help Site with info for consumers Snd 2 Phone • Terms of use • Opt out online • Locate offers • Sweepstakes Info • Required carrier messaging • Help screens

49 ApolloBravo Point of difference Only mobile marketing platform with automated mobile web site generation. Only platform with searchable offers on-line that automatically populate a branded offer page linked to your home page Only platform with email, web and social media display options customized by user. Only platform that allows consumers to access offers via 800 number. Only platform with barcodes and unique message numbering Only platform with digital signage and ad player integration. Platform meets all new carrier rules for submissions, on-line opt out, posting of rules, terms and conditions.

50 Keys, Wallet, Phone What consumers take with them www.apollobravo.com

51 Thank you For more information Please contact www.apollobravo.com All ideas, concepts and recommendations presented herein are the intellectual property of ApolloBravo Inc. Alexandria, VA,and may not be copied, implemented or represented without the expressed permission of ApolloBravo Inc.

52 Thank you Your customers are mobile, your brand should be. www.apollobravo.com

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Mobile Marketing Trends 2010

by Brad Beckstrom on Feb 11, 2010

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Mobile Marketing Trends 2010 — Presentation Transcript