Life's too short to build something nobody wants

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A primer on Agile UX and LeanUX and what this will change about traditional user experience design. 
The title of the talk is stolen from Ash Maurya.

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Life's too short to build something nobody wants

  1. 1. A primer on Agile UX and LeanUX and what this will change about traditional user experience design. The title of the talk is stolen from Ash Maurya. Life's too short to build something nobody wants Martin Christensen
  2. 2. Why
  3. 3. Feature usage in enterprise SW Always (7%) Frequently (13%) Never (45%) Sometimes (16%) Rarely (19%) Standish Group 2002
  4. 4. What the competitors already have Built by developers because they could What the competitors haven’t had time to build yet Thought out by the Product owner but targeting the wrong market Designed by the interaction designers because it looks cool
  5. 5. ”I’ll solve this by specifying exactly what you are allowed to build!” ))) ”You already know that doesn’t work!” DEV DEV DEV
  6. 6. How
  7. 7. Agile Lean Startup Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Business people and developers must work together daily throughout the project. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation. By eliminating wasteful practices and increasing value-producing practices during the product development phase, through an evidence-based approach, startups can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or the perfect product.
  8. 8. Agile User Experience Lean Startup With the use of user experience methods we understand what needs to built and how it needs to function to support the end user. We do this by getting to know the users and their situation. We know what actually gives user value when actual users use the product in an authentic situation.
  9. 9. Agile Agile UX (together with Agile) answers how something should be built, with whom and in what way - by leaving slow documentcentered thinking, focusing on collaborating and making the work process more efficient - through Design Studio, Crossfunctional pairing, etc. Agile UX Lean Startup Lean UX User Experience Lean (Startup) UX helps us with why we should build the product - by quickly building, measuring and validating, and making the work process more effective - through minimum viable products focusing on validated learning
  10. 10. Agile Lean Startup Agile UX Lean UX Insights User Experience
  11. 11. Agile Lean Startup Agile UX Lean User Experience Agile User Experience Agile Lean UX User Experience
  12. 12. Agile Lean Startup Agile UX Continuous Discovery Continuous Collaboration Continuous Delivery Lean UX User Experience
  13. 13. Agile Lean Agile Lean User UX UX Experience A Startup strategy to lean on during the whole discovery and delivery cycle is required to align all involved Continuous Find the impact we want Why Discovery to reach and validate this Continuous Collaboration Find out who will help Continuous us reach the impact Delivery Who and validate this What Find out what needs these people have to help us reach the impact and validate this How Find out how we can build to support these needs and validate this
  14. 14. Agile Lean Startup Agile UX Lean UX User Experience Continuous Discovery Continuous Collaboration Continuous Delivery PO DEV UX DEV DEV SM SW IxD A balanced Product Discovery team makes sure we are building the right product and is a part of the self-organizing Product Delivery team
  15. 15. Lean Startup Agile Agile UX Lean UX User Experience Continuous Discovery !! Continuous Collaboration ?! Product Discovery and Product Delivery people meet users together Continuous Delivery User meetings are occuring continuously to validate and measure small text small text small text small text small text small text small text small text small text small text In this way we learn what is valuable to do and for the product together
  16. 16. Agile Lean Startup Agile UX Lean UX User Experience Frequent and good retrospectives is the key to build the product in the most efficient and effective way small text small text small text small text small text small text small text small text
  17. 17. Thank you! Bygg rätt sak på rätt sätt 4-5 november http://www.crisp.se/kurser

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