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CONTINUOUSLY DISCOVERING  A PRODUCTFROM A UX POINT OF VIEW      Martin Christensen - @m8rt
WHO I AMMartin Christensen - kaeru.se - @m8rt              http://www.flickr.com/photos/meantux/122380352
WHO YOU AREMartin Christensen - kaeru.se - @m8rt            http://www.flickr.com/photos/katerha/4204459158
WHY I AM HEREMartin Christensen - kaeru.se - @m8rt             http://www.flickr.com/photos/cod_gabriel/2220851681
SHARING IS CARINGMartin Christensen - kaeru.se - @m8rt
BUY-IN IS IMPORTANTMartin Christensen - kaeru.se - @m8rt
PHASE N                      PHASE N+1      PRODUCT                   CONTINUOUS      DISCOVERY                   DELIVERY...
PHASE N                PHASE N+1          CONTINUOUS DISCOVERY                          CONTINUOUS                        ...
PRINCIPLESMartin Christensen - kaeru.se - @m8rt                http://www.flickr.com/photos/pigstyave/70576979
THE RIGHT WAYMartin Christensen - kaeru.se - @m8rt             http://www.flickr.com/photos/from_a_tester/5075264482
THE RIGHT THINGMartin Christensen - kaeru.se - @m8rt      http://www.flickr.com/photos/jonathancohen/4698980222
WASTE IS BADMartin Christensen - kaeru.se - @m8rt             http://www.flickr.com/photos/alexchaffee/4964378180
OUTCOME, NOT OUTPUTMartin Christensen - kaeru.se - @m8rt   http://www.flickr.com/photos/49942291@N06/6272460316
SHARED UNDERSTANDINGMartin Christensen - kaeru.se - @m8rt   http://www.flickr.com/photos/susanvg/3382838948
COLLABORATEMartin Christensen - kaeru.se - @m8rt            http://www.flickr.com/photos/madcitycat/5629257704
THE EXPERIENCE BELONGS TO THE USERMartin Christensen - kaeru.se - @m8rt   http://www.flickr.com/photos/esri/5932133974
UX IS A CONVERSATIONMartin Christensen - kaeru.se - @m8rt   http://www.flickr.com/photos/esri/5938120614
GET OUT OF THE BUILDINGMartin Christensen - kaeru.se - @m8rt   http://www.flickr.com/photos/70292973@N07/7192931934/
VALIDATE HYPOTHESESMartin Christensen - kaeru.se - @m8rt   http://www.flickr.com/photos/myfuturedotcom/6053042920
FACE-TO-FACEMartin Christensen - kaeru.se - @m8rt              http://www.flickr.com/photos/ananth/279721111
CONTINUOUS IMPROVEMENTMartin Christensen - kaeru.se - @m8rt   http://www.flickr.com/photos/psd/7643834346
PRACTICE MAKES PERFECTMartin Christensen - kaeru.se - @m8rt
Find out                   WHY    a product should be built and      VALIDATE        Find out                  WHO    the ...
”Getting more customers and          thus making more dollars!”                  VALIDATE                                 ...
”Families with small children”                                                        Goals                           VALI...
”They need to feel safe”                           We assume that families with children require that                     ...
”Automatic smart locks!”                     Proximity          Time-based       E-Key    Safety   Emergency       Various...
PHASE N                                             PHASE N+1                                  CONTINUOUS DISCOVERY       ...
THE SUMMARYMartin Christensen - kaeru.se - @m8rt
http://www.kaeru.se/continuousdiscovery   @m8rt   http://se.linkedin.com/in/martinuxchristensen/   martin.ux.christensenTH...
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Continuously discovering a product from a ux point of view

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At Scandinavian Developer Conference in Gothenburg 2013 I presented some principles and a process for making sure that you build the right thing, using ideas from Lean Startups, Lean UX, Agile UX and Agile in general.

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Transcript of "Continuously discovering a product from a ux point of view"

  1. 1. CONTINUOUSLY DISCOVERING A PRODUCTFROM A UX POINT OF VIEW Martin Christensen - @m8rt
  2. 2. WHO I AMMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/meantux/122380352
  3. 3. WHO YOU AREMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/katerha/4204459158
  4. 4. WHY I AM HEREMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/cod_gabriel/2220851681
  5. 5. SHARING IS CARINGMartin Christensen - kaeru.se - @m8rt
  6. 6. BUY-IN IS IMPORTANTMartin Christensen - kaeru.se - @m8rt
  7. 7. PHASE N PHASE N+1 PRODUCT CONTINUOUS DISCOVERY DELIVERY HANDOVER BEST CASE?
  8. 8. PHASE N PHASE N+1 CONTINUOUS DISCOVERY CONTINUOUS DELIVERY BETTER CASE?
  9. 9. PRINCIPLESMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/pigstyave/70576979
  10. 10. THE RIGHT WAYMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/from_a_tester/5075264482
  11. 11. THE RIGHT THINGMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/jonathancohen/4698980222
  12. 12. WASTE IS BADMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/alexchaffee/4964378180
  13. 13. OUTCOME, NOT OUTPUTMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/49942291@N06/6272460316
  14. 14. SHARED UNDERSTANDINGMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/susanvg/3382838948
  15. 15. COLLABORATEMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/madcitycat/5629257704
  16. 16. THE EXPERIENCE BELONGS TO THE USERMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/esri/5932133974
  17. 17. UX IS A CONVERSATIONMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/esri/5938120614
  18. 18. GET OUT OF THE BUILDINGMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/70292973@N07/7192931934/
  19. 19. VALIDATE HYPOTHESESMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/myfuturedotcom/6053042920
  20. 20. FACE-TO-FACEMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/ananth/279721111
  21. 21. CONTINUOUS IMPROVEMENTMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/psd/7643834346
  22. 22. PRACTICE MAKES PERFECTMartin Christensen - kaeru.se - @m8rt
  23. 23. Find out WHY a product should be built and VALIDATE Find out WHO the product is for and VALIDATE Find out WHAT needs the product should cover and VALIDATE Find out HOW the product should be built and VALIDATE PROCESS GOALSMartin Christensen - kaeru.se - @m8rt
  24. 24. ”Getting more customers and thus making more dollars!” VALIDATE by comparing the amount of new customers and revenue to the projected figures THE IMPACT WHY WHO WHAT HOWMartin Christensen - kaeru.se - @m8rt
  25. 25. ”Families with small children” Goals VALIDATE by getting out of the building ASAP and interview possible target groups THE PERSONA WHY WHO WHAT HOWMartin Christensen - kaeru.se - @m8rt
  26. 26. ”They need to feel safe” We assume that families with children require that they can feel safe when staying at our hotel. We intend to prove this by - Making sure that doors are lockable - Asking family members (on a scale from 1 to 7) how safe they feel and get an average score above 6 VALIDATE by interviewing actual target group THE HYPOTHESIS WHY WHO WHAT HOWMartin Christensen - kaeru.se - @m8rt
  27. 27. ”Automatic smart locks!” Proximity Time-based E-Key Safety Emergency Various story story story story story story story story story story story story story story story story story story VALIDATE by usage testing with prototype THE MINIMUM VIABLE PRODUCT WHY WHO WHAT HOWMartin Christensen - kaeru.se - @m8rt
  28. 28. PHASE N PHASE N+1 CONTINUOUS DISCOVERY CONTINUOUS DELIVERY Startup workshops Design studio & story pampering cadence WHY WHO WHAT HOW HOW User research Usage testing cadence VALIDATE VALIDATE THE PROCESSMartin Christensen - kaeru.se - @m8rt
  29. 29. THE SUMMARYMartin Christensen - kaeru.se - @m8rt
  30. 30. http://www.kaeru.se/continuousdiscovery @m8rt http://se.linkedin.com/in/martinuxchristensen/ martin.ux.christensenTHANK YOU FOR LISTENING
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