Continuously discovering a product from a ux point of view
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Continuously discovering a product from a ux point of view

  • 505 views
Uploaded on

At Scandinavian Developer Conference in Gothenburg 2013 I presented some principles and a process for making sure that you build the right thing, using ideas from Lean Startups, Lean UX, Agile UX......

At Scandinavian Developer Conference in Gothenburg 2013 I presented some principles and a process for making sure that you build the right thing, using ideas from Lean Startups, Lean UX, Agile UX and Agile in general.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
505
On Slideshare
505
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
14
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CONTINUOUSLY DISCOVERING A PRODUCTFROM A UX POINT OF VIEW Martin Christensen - @m8rt
  • 2. WHO I AMMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/meantux/122380352
  • 3. WHO YOU AREMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/katerha/4204459158
  • 4. WHY I AM HEREMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/cod_gabriel/2220851681
  • 5. SHARING IS CARINGMartin Christensen - kaeru.se - @m8rt
  • 6. BUY-IN IS IMPORTANTMartin Christensen - kaeru.se - @m8rt
  • 7. PHASE N PHASE N+1 PRODUCT CONTINUOUS DISCOVERY DELIVERY HANDOVER BEST CASE?
  • 8. PHASE N PHASE N+1 CONTINUOUS DISCOVERY CONTINUOUS DELIVERY BETTER CASE?
  • 9. PRINCIPLESMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/pigstyave/70576979
  • 10. THE RIGHT WAYMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/from_a_tester/5075264482
  • 11. THE RIGHT THINGMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/jonathancohen/4698980222
  • 12. WASTE IS BADMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/alexchaffee/4964378180
  • 13. OUTCOME, NOT OUTPUTMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/49942291@N06/6272460316
  • 14. SHARED UNDERSTANDINGMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/susanvg/3382838948
  • 15. COLLABORATEMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/madcitycat/5629257704
  • 16. THE EXPERIENCE BELONGS TO THE USERMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/esri/5932133974
  • 17. UX IS A CONVERSATIONMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/esri/5938120614
  • 18. GET OUT OF THE BUILDINGMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/70292973@N07/7192931934/
  • 19. VALIDATE HYPOTHESESMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/myfuturedotcom/6053042920
  • 20. FACE-TO-FACEMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/ananth/279721111
  • 21. CONTINUOUS IMPROVEMENTMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/psd/7643834346
  • 22. PRACTICE MAKES PERFECTMartin Christensen - kaeru.se - @m8rt
  • 23. Find out WHY a product should be built and VALIDATE Find out WHO the product is for and VALIDATE Find out WHAT needs the product should cover and VALIDATE Find out HOW the product should be built and VALIDATE PROCESS GOALSMartin Christensen - kaeru.se - @m8rt
  • 24. ”Getting more customers and thus making more dollars!” VALIDATE by comparing the amount of new customers and revenue to the projected figures THE IMPACT WHY WHO WHAT HOWMartin Christensen - kaeru.se - @m8rt
  • 25. ”Families with small children” Goals VALIDATE by getting out of the building ASAP and interview possible target groups THE PERSONA WHY WHO WHAT HOWMartin Christensen - kaeru.se - @m8rt
  • 26. ”They need to feel safe” We assume that families with children require that they can feel safe when staying at our hotel. We intend to prove this by - Making sure that doors are lockable - Asking family members (on a scale from 1 to 7) how safe they feel and get an average score above 6 VALIDATE by interviewing actual target group THE HYPOTHESIS WHY WHO WHAT HOWMartin Christensen - kaeru.se - @m8rt
  • 27. ”Automatic smart locks!” Proximity Time-based E-Key Safety Emergency Various story story story story story story story story story story story story story story story story story story VALIDATE by usage testing with prototype THE MINIMUM VIABLE PRODUCT WHY WHO WHAT HOWMartin Christensen - kaeru.se - @m8rt
  • 28. PHASE N PHASE N+1 CONTINUOUS DISCOVERY CONTINUOUS DELIVERY Startup workshops Design studio & story pampering cadence WHY WHO WHAT HOW HOW User research Usage testing cadence VALIDATE VALIDATE THE PROCESSMartin Christensen - kaeru.se - @m8rt
  • 29. THE SUMMARYMartin Christensen - kaeru.se - @m8rt
  • 30. http://www.kaeru.se/continuousdiscovery @m8rt http://se.linkedin.com/in/martinuxchristensen/ martin.ux.christensenTHANK YOU FOR LISTENING