Executive summary
According to its strategy, M Liner is looking for a strategic partner for joint business
development in ...
Company profile
M Liner operates in advertising for over than 15 years
Full-service advertising agency; provides services ...
Our team
Vitaly Prikhodchenko
President
Advertising experience since 1993
Education - MGIMO, marketing & advertising facul...
Agency structure
Account
director
CEO
Media
department
Design
department
BTL
department
Digital
department
IT & Support
Fi...
Client portfolio
Portfolio is very diversified (over than 30 clients)
12 biggest clients account for 80% of revenue
Loyal ...
Key financial figures
Actual 2011 Actual 2012 Budget 2013
BILLINGS 581 109 821 600 865 317 1 156 958 843
REVENUE 112 280 3...
General idea for merger
M Liner can provide effective service for small-size (budgets up to $1 mln.) & mid-size
(budgets u...
What do we need
Brand, technologies, buying possibilities of network agency
An opportunity to access tenders, which are re...
Competitive advantages/highlights
of M Liner
Professional team
Loyal clients
Good relations with suppliers
A well-known br...
Possible deal structure
Strategic partner acquires minority stock as a first step of partnership
We provide a possibility ...
M Liner General Presentation
M Liner General Presentation
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M Liner General Presentation

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General presentation of Group of Companies M Liner

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M Liner General Presentation

  1. 1. Executive summary According to its strategy, M Liner is looking for a strategic partner for joint business development in Russia Key M Liner advantages are: • Diversified & stable portfolio • Professional team • 15-year experience in advertising • Handling of low- & medium budgets Possible deal structure – attraction of strategic partner (a leading network agency) with a chance of selling share in M Liner
  2. 2. Company profile M Liner operates in advertising for over than 15 years Full-service advertising agency; provides services in marketing, strategy, creative, ATL & BTL AKAR & RAMU member
  3. 3. Our team Vitaly Prikhodchenko President Advertising experience since 1993 Education - MGIMO, marketing & advertising faculty, Boston University (MBA ) In 1996 founded M-Liner Since 2005 — President of M Liner Group Mikael Guseinov CEO Education: RGU of Kant Advertising experience since 1997 Since 2011 — CEO of M Liner Group
  4. 4. Agency structure Account director CEO Media department Design department BTL department Digital department IT & Support Financial department Law department Suppo rt Strategy department Tactics department Media buying Project managers Logistics department Production Creative department Designers Copywriters Media buying Context Ads Clients service departmen t Head account managers Account managers Business development New business director
  5. 5. Client portfolio Portfolio is very diversified (over than 30 clients) 12 biggest clients account for 80% of revenue Loyal clients exceed 80 % of portfolio All clients growth faster than market
  6. 6. Key financial figures Actual 2011 Actual 2012 Budget 2013 BILLINGS 581 109 821 600 865 317 1 156 958 843 REVENUE 112 280 358 126 941 548 172 900 876 NET PROFIT 36 312 069 46 700 217 48 818 787
  7. 7. General idea for merger M Liner can provide effective service for small-size (budgets up to $1 mln.) & mid-size (budgets up to $2-3 mln.) Clients, so our strategic partner can enter the niches, he earlier overlooked M Liner can provide a full range of services, which is very important for mid-size Russian & foreign Clients M Liner receives large clients providing network agency support In 2013 M Liner is expected to increase its revenue by 80%, with support of network agency this figure will be even bigger
  8. 8. What do we need Brand, technologies, buying possibilities of network agency An opportunity to access tenders, which are restricted for us as non-network agency An opportunity for stable growth & development in long-run
  9. 9. Competitive advantages/highlights of M Liner Professional team Loyal clients Good relations with suppliers A well-known brand
  10. 10. Possible deal structure Strategic partner acquires minority stock as a first step of partnership We provide a possibility to acquire shares up to control stock (during several years according to operational & financial KPIs) Put&call options, which provide a chance for strategic partner to acquire up to 100% stock

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