USING THE WEB  TO RAISE FUNDS
A FEW QUICK TIPS <ul><li>Facebook Causes pages are basically useless.  </li></ul><ul><li>You may be able to take donations...
CONVERSION RATES Crocs vice president of global Internet and retail Chris Ladd Facebook is good for interaction and conver...
EMAIL CAMPAIGN PLANNING <ul><li>Determine Purpose </li></ul><ul><li>Outline Goals </li></ul><ul><li>Create a Schedule </li...
EMAIL   PURPOSE <ul><li>Identify your audience </li></ul><ul><li>Capture emails </li></ul><ul><li>Identify sources of new,...
EMAIL   GOALS <ul><li>Education </li></ul><ul><li>Activation </li></ul><ul><li>Direct appeals for money </li></ul><ul><li>...
EMAIL   SCHEDULE <ul><li>Keep a running list of topics </li></ul><ul><li>Have as much layout prepared ahead of time </li><...
Reasons People Unsubscribe (c) 2011 ExactTarget
EMAIL   RESOURCES <ul><li>Free Options </li></ul><ul><ul><li>ezinedirector.com  249 messages / mo.  </li></ul></ul><ul><ul...
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Using the Web to Raise Funds - Luis Zaffirini

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Transcript of "Using the Web to Raise Funds - Luis Zaffirini"

  1. 1. USING THE WEB TO RAISE FUNDS
  2. 2. A FEW QUICK TIPS <ul><li>Facebook Causes pages are basically useless. </li></ul><ul><li>You may be able to take donations through your FB landing page using HTML. </li></ul><ul><li>There is no such thing as fundraising with Twitter, but through it. </li></ul><ul><li>Dwolla is an alternative to PayPal. </li></ul><ul><li>Have a plan & have it match your direct mail campaign. </li></ul>
  3. 3. CONVERSION RATES Crocs vice president of global Internet and retail Chris Ladd Facebook is good for interaction and conversation, a lot like a bulletin board. But e-mail interactions yield higher conversion rates. CONVERSION RATES = Number of Desired Actions Visits or Views
  4. 4. EMAIL CAMPAIGN PLANNING <ul><li>Determine Purpose </li></ul><ul><li>Outline Goals </li></ul><ul><li>Create a Schedule </li></ul>
  5. 5. EMAIL PURPOSE <ul><li>Identify your audience </li></ul><ul><li>Capture emails </li></ul><ul><li>Identify sources of new, information, and help with appeals </li></ul>
  6. 6. EMAIL GOALS <ul><li>Education </li></ul><ul><li>Activation </li></ul><ul><li>Direct appeals for money </li></ul><ul><li>Mix and repeat! </li></ul>
  7. 7. EMAIL SCHEDULE <ul><li>Keep a running list of topics </li></ul><ul><li>Have as much layout prepared ahead of time </li></ul><ul><li>Mimic the look of any print campaign you already have </li></ul><ul><li>Stick to your plan unless major news / event prevents </li></ul>
  8. 8. Reasons People Unsubscribe (c) 2011 ExactTarget
  9. 9. EMAIL RESOURCES <ul><li>Free Options </li></ul><ul><ul><li>ezinedirector.com 249 messages / mo. </li></ul></ul><ul><ul><li>mailcimp.com 2,000 subscribers & up to 12,000 messages </li></ul></ul><ul><ul><li>icontact.com 500 subscribers & 2,000 messages </li></ul></ul><ul><li>Other Email Campaign Companies </li></ul><ul><ul><li>verticalresponse.com </li></ul></ul><ul><ul><li>benchmarkemail.com </li></ul></ul><ul><ul><li>bronto.com </li></ul></ul><ul><ul><li>constantcontact.com </li></ul></ul>

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