Leveraging Social Networks

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Notes on slide 1

1st half Catawba County Social Media2nd half Discussion about how other counties are using social media / questions / comments

Video about Social Media being a “fad” promoting a book byErik Qualman “Socialnomics”A lot of great stats.

The different ways that Catawba County uses Social Media.

RSS Feeds – Real Simple Syndication

Feed Burner used to gather analytics for our RSS feeds – Owned by GoogleTwitter Feed pushes new RSS feeds to TwitterSocial RSS pulls new RSS feeds into Facebook Page (Facebook Application)

Someone (PIO) enters a new news story into a database via web appASP script creates an XML file encoded for RSS > creates an RSS file

This video explains what Twitter is “in plain English”

Twitter asks the question “What are you doing?”Ever wonder what “they” are doing?Tweetdeck is a great tool for having real-time results about what people are tweeting about. (your county, city, a specific issue, etc.)

TweetDeck – Search, Post to Twitter, Facebook, MySpace

Want to find people in your area? Twellow is a great tool to find people in a specific region.

Twellohood screenshot

Some offices and organizations in NC that use Twitter

Facebook – All the things included with facebook.

Facebook stats for all of Facebook.

How Catawba County uses RSS/Facebook/TwitterRSS feeds our Facebook Page via Social RSShttp://www.facebook.com/twitter – Link Facebook to TwitterAnything we put manually on our Facebook Page will send a tweet to our Twitter Page with a link back to our Facebook Page.

Facebook – Catawba County has 1,010 Fans on our Facebook PageDemographics – 25-44 is the main age demographic that are viewing Catawba County’s Page…we expected to reach a much younger demographic when beginning.

Top 10 Federal Agencies that have a Facebook Page.

Offices and Organizations that have a Facebook Page in NC.

Talking about Flickr and YouTube

Jeopardy - What is Flickr?

Flickr – Shows our Citizens and the world what we do at Catawba County Government. Allows us to show a “human” side to government.Interaction with the public with uploading photos from events. – Explain upload photo

YouTube – Reaches a demographic that enjoys watching video to get their information.Branded Channel – No Ads, longer videos (up to 1GB in size), Design flexibilityVideos should be short and to the point – 30sec – 1:30 in length. Can upload videos and make them private for people to approve before releasing to the public

How to apply for a YouTube Branded Channel

Links:Feed Burner: http://www.feedburner.comTwitter Feed: http://www.twitterfeed.comSocial RSS: Search for Social RSS in FacebookTweet Deck: http://www.tweetdeck.comTwellow: http://www.twellow.com/twellowhoodTwitter: http://www.twitter.comFacebook: http://www.facebook.comLinks Facebook Page to Twitter: http://www.facebook.com/twitterFlickr: http://www.flickr.comYouTube: http://www.youtube.com YouTube Videos: Social Media Revolution: http://www.youtube.com/watch?v=sIFYPQjYhv8Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0oWhat is Flickr: http://www.youtube.com/watch?v=N2GiWkLcN9o Catawba County’s Links:Facebook: http://www.facebook.com/catawbacountyncTwitter: http://www.twitter.com/catawbacountyFlickr: http://www.flickr.com/catawbacountyncYouTube: http://www.youtube.com/catawbacountyncRSS Feeds: http://www.catawbacountync.gov/rss_list.aspBlogs: http://www.catawbacountync.gov/blog_list.asp

Favorites, Groups & Events

Leveraging Social Networks - Presentation Transcript

Leveraging Social Networks
Lee Yount, Jr.
Catawba County Government
How Catawba County
Uses Social Media
RSS FEEDSa real time saver!
ASP/XML
WHAT ARE YOU DOING?
WHAT ARE THEY DOING?
WHAT ARE THEY DOING?
USA: 1,294,797NC: 35,704Top 5 Cities in NC: Charlotte: 7,841Raleigh: 6,384Durham: 1,912Asheville: 1,893Greensboro: 1,824
NORTHCAROLINA ONTWITTER
NC FILM OFFICE
OFFICE OF THE GOVERNOR
OFFICE OF ENVIRONMENTAL EDUCATION
NC WINE & GRAPE COUNCIL
NCLGISA
STATE HIGHWAY PATROL
CLEAN WATER MANAGEMENT TRUST FUND
NC MUSEUM OF NATURAL SCIENCE
DEPARTMENT OF CORRECTION
DIVISION OF POLLUTION PREVENTION
AND ENVIRONMENTAL ASSISTANCE
CONNECTING
STATUS
PHOTOS
TAGS
VIDEOS
FRIENDS
EVENTS
LINKS
PAGES VS. GROUPS
FREE
Top 10 Federal Agencies
White House: 327,592Marine Corps: 83,144
Army: 49,416
CDC: 21,257
State Department: 16,386
NASA: 7,768
NASA JPL: 6,536 (Jet Propulsion Lab)
Library of Congress: 6,520
Air Force: 3,011
EPA: 2,608
As of: Sep 14, 2009
NORTHCAROLINA ONFACEBOOK
NC Aquariums
NC Film Office
Department of Transportation
JobsNOW
NC Museum of Natural Science
NC Tourism Office
Office of the Governor
Clean Water Management Trust Fund
NC Wine and Grape Council
Division of Pollution Prevention and Environmental Assistance - RE3.org
Department of Cultural Resources
N.C. Stormwater (Division of Water Quality)
NC Commission on Volunteerism and Community Service
PHOTOS
SHOW US YOUR...
VIDEOS
SETS
UPLOADING
SHARING
MAP
uploadphoto@catawbacountync.gov
www.catawbacountync.gov/uploadphoto.asp
BRANDED CHANNEL
SHORT AND TO THE POINT
PRIVATE VS. PUBLIC
YouTube Branded Channel Request for Government
Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans
government@youtube.com
DISCUSSION
- WHO IS YOUR TARGET?
- ELECTRONIC VS PRINT
- TRUST
- WHAT TOOLS ARE YOU USING?
- MARKETING
Thank You!
Lee Yount, Jr.
Catawba County Government
828-465-7975
lyount@catawbacountync.gov
http://www.facebook.com/leeyount
http://www.twitter.com/leeyount
http://www.slideshare.com/lyount