Qasper - BIABC regional presentation


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Using Technology in today's BIA
Regional BIABC June 2010

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  • concerns (donations, grants, membership fees) of their purpose/cause Ability to engage – community, individuals, members
  • keep track of membership contact information – excel, MS Outlook… communicate and engage with members – e-mail (newsletter, surveys, e-vites) promote your members and the downtown area – way finding signage, website, advertising, social media tools, events…
  • Fun Fact – this clip art was found by searching for “Management”
  • Qasper - BIABC regional presentation

    1. 1. USING TECHNOLOGY IN ORGANIZATIONS QASPER Helping you provide more value to your members.
    2. 2. WELCOME <ul><li>Phones OFF please </li></ul><ul><li>Electronic copies of presentation provided </li></ul><ul><li>Washrooms </li></ul>
    3. 3. TODAY’S PRESENTATION <ul><li>BIA 2.0 </li></ul><ul><li>Challenges </li></ul><ul><li>Social Media </li></ul><ul><li>Tools to connect, communicate & engage </li></ul><ul><li>Streamlining for efficiency </li></ul>
    4. 4. TODAY’S BIA <ul><li>GOALS </li></ul><ul><li>Support and promote members </li></ul><ul><li>Enhance the business climate – retention, attraction… </li></ul><ul><li>Address social issues – clean and safe </li></ul><ul><li>Beautification projects – streetscape… </li></ul><ul><li>Special events </li></ul>
    5. 5. TODAY’S BIA <ul><li>Tourism information centre </li></ul><ul><li>Advertising agency </li></ul><ul><li>Event planners </li></ul><ul><li>Complaints department </li></ul><ul><li>Janitor </li></ul><ul><li>Security </li></ul><ul><li>Liaison </li></ul>
    6. 6. CHALLENGES <ul><li>Currently – How do you… </li></ul><ul><li>Keep track of membership and contact information </li></ul><ul><li>Communicate and engage with your staff, the board and your members </li></ul><ul><li>Promote your members and the downtown area </li></ul><ul><li>Engage members, board and community </li></ul>
    7. 7. TODAY’S MANAGERS <ul><li>Time starved </li></ul><ul><li>Much of the day is reactive – e-mails, phone calls, member/staff concerns </li></ul><ul><li>Taking on multi roles within the organization </li></ul><ul><li>Difficult to stay organized and on task </li></ul><ul><li>Need better tools/systems to succeed </li></ul>
    8. 8. SOCIAL MEDIA <ul><li>Social Media in Perspective </li></ul><ul><li>77% of active online users read blogs (346 million globally!) </li></ul><ul><li>32.7 hours per week is spent online vs. 16 hours per week watching TV (average) </li></ul><ul><li>10 million people use Twitter each month </li></ul><ul><li>150 million people around the world actively use Facebook (54.5 million per month) </li></ul><ul><li>7.7 million people use LinkedIn each month. 1 new member signs up each second. </li></ul><ul><li>100 million videos are watched per day on YouTube </li></ul><ul><li>Social networks are more popular than Email (Nielsen) </li></ul>
    9. 9. SOCIAL MEDIA
    10. 10. SOCIAL MEDIA
    11. 11. TECHNOLOGY SOLUTIONS <ul><li>Social Media Tools </li></ul><ul><li>Twitter, Facebook, LinkedIn </li></ul><ul><li>Hootsuite </li></ul><ul><li> </li></ul><ul><li>YouTube </li></ul><ul><li>SlideShare </li></ul><ul><li>AddThis </li></ul>
    12. 12. SMART SMS <ul><li>HOOTSUITE </li></ul><ul><li>Manage multiple Twitter accounts </li></ul><ul><li>Manage multiple Facebook accounts </li></ul><ul><li>Track how many people click thru links </li></ul><ul><li>Pre-schedule your tweets </li></ul><ul><li>Visit </li></ul><ul><li> </li></ul>
    13. 13. SMART SMS - advanced <ul><li>PING.FM </li></ul><ul><li>Post to multiple SMS services </li></ul><ul><li>Pre-schedule your posts via HootSuite to » multiple SMS services </li></ul><ul><li>Visit </li></ul><ul><li> </li></ul>
    14. 14. YouTube <ul><li>Getting Started </li></ul><ul><li>Project ideas : get inspired! </li></ul><ul><li>I've got some great footage. Now what? Edit my video </li></ul><ul><li>Optimize my video for YouTube </li></ul><ul><li>Upload my video to YouTube </li></ul><ul><li>Learn from others in the &quot;How Do I...&quot; forum </li></ul><ul><li>Find community in the Creator's Corner forum </li></ul>
    15. 15. SHARING IS CARING <ul><li>SlideShare </li></ul><ul><li>Presentation sharing tool </li></ul><ul><li>Increase SEO </li></ul><ul><li>Upload and share your PowerPoint & Keynote presentations </li></ul><ul><li>Word & PDF documents </li></ul><ul><li>Professional videos </li></ul><ul><li>Add audio to make a webinar </li></ul><ul><li>Visit </li></ul><ul><li> </li></ul>
    16. 16. SHARING IS CARING <ul><li>AddThis </li></ul><ul><li>Give your supporters the tools to promote you </li></ul><ul><li>Share your website </li></ul><ul><li>Share your blog </li></ul><ul><li>Ability to track </li></ul><ul><li>Visit </li></ul><ul><li> </li></ul>
    17. 18. STREAMLINING SYSTEMS <ul><li>Currently… </li></ul><ul><li>Multiple lists – updating challenge (new businesses) </li></ul><ul><li>Multiple formats – Excel, Outlook, Access… </li></ul><ul><li>Multiple purposes – e-mail, mail outs… </li></ul><ul><li>Multiple locations – limited access, one computer </li></ul>
    18. 19. STREAMLINING SYSTEMS <ul><li>Efficiency… </li></ul><ul><li>It all starts with contact information </li></ul><ul><li>ONE contact database – members and contacts </li></ul><ul><li>Access to a central system for everyone </li></ul><ul><li>ONE system – multiple purposes </li></ul>
    19. 20. QASPER VALUE PROPOSITION <ul><li>Qasper empowers organizations to better achieve their purpose through an online database enabling them to better connect, communicate and engage. </li></ul>
    20. 21. A SYSTEM TO CONNECT <ul><li>Empower everyone in the organization </li></ul><ul><li>All your information, secure in one place </li></ul><ul><li>Easy to access </li></ul><ul><li>Staff, board members, volunteers </li></ul>
    21. 22. A SYSTEM TO COMMUNICATE <ul><li>Internally with your team, the board and your members </li></ul><ul><li>Externally with your partners, the community </li></ul>
    22. 23. A SYSTEM TO ENGAGE <ul><li>Funding sources </li></ul><ul><li>Staff, Board and Members </li></ul><ul><li>Community </li></ul>
    23. 24. Qasper will… <ul><li>Promote the organization more effectively </li></ul><ul><li>Personalize the communication process </li></ul><ul><li>Build stronger relationships with your members, funding agencies, staff and volunteers </li></ul><ul><li>Manage events and projects </li></ul><ul><li>Maximize member and supporter loyalty and satisfaction </li></ul><ul><li>Coordinate everyone’s efforts through central access and collaboration ... </li></ul><ul><li>Work smarter through improved time and activity management </li></ul>
    24. 25. How Qasper does it <ul><li>Over 20 integrated tools to manage activities, marketing, promotions, events, projects and documents </li></ul><ul><li>Centralizing your database – efficient, organized </li></ul><ul><li>Comprehensive ongoing history of your org </li></ul><ul><li>Designed for organizations and small & medium-size business </li></ul><ul><li>Online system , secure, ready anytime, from anywhere </li></ul><ul><li>Very affordable , multi-user or single-price unlimited user license </li></ul>
    25. 26. Connecting internally… <ul><li>Internal chat </li></ul><ul><li>online Document sharing , word processing and collaboration </li></ul><ul><li>Online “While you were out” Messaging </li></ul><ul><li>Group calendaring </li></ul><ul><li>Activity cloning and escalation </li></ul><ul><li>Project Manager </li></ul><ul><li>Online notice board </li></ul>
    26. 27. Communicate externally… <ul><li>Central list of members and business contacts </li></ul><ul><li>Email campaign and/or newsletter manager </li></ul><ul><li>Scheduled notifications </li></ul><ul><li>Auto phone dialling </li></ul><ul><li>Drip Marketing Campaigns </li></ul><ul><li>Built-in RSS feed , Twitter feeds </li></ul><ul><li>Empower everyone to capture information from external sources (e.g. social networks, internet search) </li></ul>
    27. 28. Engage <ul><li>Online membership directory </li></ul><ul><li>Web lead capture (newsletter sign up, online contests) </li></ul><ul><li>Live chat from your website </li></ul><ul><li>Inbound call center/help desk </li></ul><ul><li>Web registration (events) </li></ul><ul><li>Social media tools </li></ul>
    28. 29. CONTACT US <ul><li>Dalco Technologies Inc </li></ul><ul><li>Sean Lyons </li></ul><ul><li>Director, Business Development </li></ul><ul><li>250-870-9028 ext 2109 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>