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Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
Internet Marketing 101: Social Media for Small Business
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Internet Marketing 101: Social Media for Small Business

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During our presentation we cover a variety of do's and don'ts for small businesses leveraging Facebook, Twitter, LinkedIn, YouTube and a variety of other social networks and sharing tools.

During our presentation we cover a variety of do's and don'ts for small businesses leveraging Facebook, Twitter, LinkedIn, YouTube and a variety of other social networks and sharing tools.

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  • 1. Review Part One: Marketing <ul><li>From awareness to influence </li></ul><ul><li>Spam, telemarketers, interruptions </li></ul><ul><li>Passive avoidance, tools </li></ul><ul><li>Don&apos;t sell me! </li></ul>Internet Marketing 101: Social Media for Small Business
  • 2. Review Part One: New Sales Cycle <ul><li>Awareness </li></ul><ul><li>Interest </li></ul><ul><li>Evaluation </li></ul><ul><li>Commitment </li></ul><ul><li>Referral </li></ul>Internet Marketing 101: Social Media for Small Business
  • 3. Part Two: Social Media <ul><li>Creating interest </li></ul><ul><li>Showing influence </li></ul><ul><li>Build trust </li></ul><ul><li>Providing evaluation </li></ul><ul><li>Personalizing customer service </li></ul><ul><li>Assisting word-of-mouse </li></ul>Internet Marketing 101: Social Media for Small Business
  • 4. Social Media Isn&apos;t <ul><li>an advertising platform </li></ul><ul><li>a fad </li></ul><ul><li>a place to make a quick, easy million </li></ul><ul><li>a place that requires little commitment </li></ul><ul><li>a scary place </li></ul>Internet Marketing 101: Social Media for Small Business
  • 5. How Small Business Succeeds <ul><li>Know the resources </li></ul><ul><li>Don&apos;t get overwhelmed </li></ul><ul><li>Have a strategy </li></ul><ul><li>Find helpers </li></ul><ul><li>Measure and refine </li></ul>Internet Marketing 101: Social Media for Small Business
  • 6. I Said Don&apos;t Get Overwhelmed! <ul><li>Blogging ( WordPress , Blogger, LiveJournal...) </li></ul><ul><li>Microblogging ( Twitter , Tumblr, Posterous...) </li></ul><ul><li>Location-based social sharing (Foursquare, Gowalla, Facebook Places , Yelp...) </li></ul><ul><li>Social Networks ( Facebook , LinkedIn , MySpace, Diaspora, Google+ ...) </li></ul><ul><li>Events (Eventful, Meetup.com, Yelp...) </li></ul><ul><li>Wikis and Social News (Reddit, Digg...) </li></ul><ul><li>Social Bookmarking (Diigo, Delicious, Google Reader, StumbleUpon...) </li></ul><ul><li>Multimedia ( YouTube , Vimeo, Flickr , Picasa, Photobucket, Slideshare, Livestream...) </li></ul><ul><li>Reviews and opinions (epinions.com, Yelp , Yahoo! Answers, Quora, eHow, Google ...) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 7. Your Strategy <ul><li>Don&apos;t choose more than three </li></ul><ul><li>What are your customers using? </li></ul><ul><li>What audience are you attracting? </li></ul><ul><li>Nail down 2-3 hours uninterrupted </li></ul><ul><li>Learn etiquette </li></ul><ul><li>Record your passwords </li></ul>Internet Marketing 101: Social Media for Small Business
  • 8. Social Networks <ul><li>FACEBOOK Audience: 750 million users worldwide Personality: Pages Business / Profiles Personal </li></ul><ul><li>LINKEDIN Audience: 100 million users worldwide Personality: Business Professionals </li></ul><ul><li>GOOGLE+ Audience: 10 million users (launched July) Personality: Personal but business coming </li></ul>Internet Marketing 101: Social Media for Small Business
  • 9. What&apos;s a Facebook “Like” Worth? Internet Marketing 101: Social Media for Small Business
  • 10. Facebook&apos;s Demographics Internet Marketing 101: Social Media for Small Business
  • 11. Facebook Offers Small Business... <ul><li>A place to show personality (Page) </li></ul><ul><li>A place to provide customer service (Page) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 12. Facebook Offers Small Business... <ul><li>A way for people to check in (Places) </li></ul><ul><li>A way to provide deals (Facebook Deals*) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 13. Facebook Offers Small Business... <ul><li>A way to have a web presence (Apps) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 14. Facebook Offers Small Business... <ul><li>A way to advertise (Facebook Ads) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 15. Facebook Do&apos;s <ul><li>Get creative - Give them a reason to &amp;quot;Like&amp;quot; you (endorsement) </li></ul><ul><li>Build rapport, customer service </li></ul><ul><li>Make a Facebook welcome page / point ads to it (Apps) </li></ul><ul><li>Refine what you&apos;re doing with Facebook Insights </li></ul><ul><li>Join and Create Groups </li></ul><ul><li>Promote that you have a Facebook Page (website, store...) </li></ul><ul><li>Combine your Facebook Place with Page if you have a single location </li></ul><ul><li>Post at least 3 times per week, don&apos;t over do it. </li></ul>Internet Marketing 101: Social Media for Small Business
  • 16. Facebook Don&apos;ts <ul><li>Broadcast (instead engage and provide quality content) </li></ul><ul><li>Post boring, repetitive, or predictable content </li></ul><ul><li>Don&apos;t be &amp;quot;that guy&amp;quot; and get hidden </li></ul><ul><li>Set up a profile for your business </li></ul><ul><li>Violate other terms of Facebook (contests, tagging) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 17. LinkedIn Demographics... Internet Marketing 101: Social Media for Small Business
  • 18. LinkedIn Offers Small Business... <ul><li>A place to create a business profile </li></ul><ul><li>A place to recruit employees </li></ul><ul><li>A way for people to keep up with your business side </li></ul><ul><li>A way to share information from blogs and Twitter updates and establish credibility </li></ul><ul><li>A dynamic address book and communications tool </li></ul>Internet Marketing 101: Social Media for Small Business
  • 19. LinkedIn Offers Small Business... Internet Marketing 101: Social Media for Small Business
  • 20. LinkedIn Do&apos;s... <ul><li>Set up a Company Page </li></ul><ul><li>Keep your Profile picture professional </li></ul><ul><li>Fill in your summary </li></ul><ul><li>Fill in your bio </li></ul><ul><li>The one social network its okay to sign up for an ignore </li></ul><ul><li>When you meet potential customers and partners, send them an invitation </li></ul><ul><li>Take part in LinkedIn &amp;quot;Answers&amp;quot; to show expertise and attract others. </li></ul><ul><li>Recommend! </li></ul><ul><li>Join Groups </li></ul>Internet Marketing 101: Social Media for Small Business
  • 21. LinkedIn Don&apos;ts... <ul><li>Forget spell check </li></ul><ul><li>Be negative </li></ul><ul><li>Blast all of your Twitter posts and hashtags without following up in LinkedIn </li></ul><ul><li>Its not about numbers, only follow people you have had contact with </li></ul><ul><li>Turn off email notifications on groups, Answers, or messages. </li></ul>Internet Marketing 101: Social Media for Small Business
  • 22. Google+ Offers Small Business... Internet Marketing 101: Social Media for Small Business
  • 23. Google+ Offers Small Business... Internet Marketing 101: Social Media for Small Business
  • 24. About Google+... <ul><li>Launched in July </li></ul><ul><li>20 million unique visitors in the first three weeks </li></ul><ul><li>10 million registered users </li></ul><ul><li>Google +1 button getting 2.3 billion clicks a day </li></ul><ul><li>71% male, 55% in US </li></ul><ul><li>43% are between 18-29 years old </li></ul><ul><li>59% have a college degree </li></ul><ul><li>Personality: Create interest circles </li></ul><ul><li>Audience dedication: 31% of users say they haven&apos;t posted or have abandoned accounts </li></ul>Internet Marketing 101: Social Media for Small Business
  • 25. Google+ Offers Small Business... <ul><li>Not yet, and don&apos;t try! Q3 in 2011 </li></ul><ul><li>Businesses may save and kill Google+ at the same time </li></ul><ul><li>You can represent your brand in your profile (no migration) </li></ul><ul><li>Will integrate analytics, much better than Facebook </li></ul><ul><li>AdWords most likely will integrate </li></ul><ul><li>Integration with Google search could be a boon to SEO </li></ul>Internet Marketing 101: Social Media for Small Business
  • 26. Twitter Microblogging <ul><li>140 characters </li></ul><ul><li>Requires more effort </li></ul><ul><li>Deeper reach </li></ul><ul><li>Hashtag society # </li></ul><ul><li>Personality: finder </li></ul><ul><li>Used as aggregate for other social channels </li></ul>Internet Marketing 101: Social Media for Small Business
  • 27. Twitter Microblogging Internet Marketing 101: Social Media for Small Business
  • 28. Twitter Microblogging Demographic Internet Marketing 101: Social Media for Small Business
  • 29. Twitter Do&apos;s <ul><li>Share blog posts and Facebook page updates </li></ul><ul><li>Use hash tags #help #smallbusiness </li></ul><ul><li>Find or start a Twitter chat </li></ul><ul><li>Pictures of faces for avatars are more effective / Be real </li></ul><ul><li>Your profile text is searchable, optimize </li></ul><ul><li>RT (retweet) relevant content. </li></ul><ul><li>Thank people and follow back (for RT and #FF) </li></ul><ul><li>CREATE LISTS! </li></ul><ul><li>Provide customer service </li></ul><ul><li>Know when to put it down (schedule time) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 30. Twitter Don&apos;ts... <ul><li>Ignore it if you use it. </li></ul><ul><li>Be an advertisement, discuss </li></ul><ul><li>Don&apos;t be too real (80/20 Rule) </li></ul><ul><li>Send auto or spammy Direct messages (Auto DM) </li></ul><ul><li>Use hashtags outside of Twitter </li></ul><ul><li>Overdo scheduling tweets (TweetLater) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 31. Blogging...how chic! Internet Marketing 101: Social Media for Small Business
  • 32. Blogging (WordPress) <ul><li>Extend your conversation </li></ul><ul><li>Become an expert in your field </li></ul><ul><li>WordPress on your own site (great SEO) </li></ul><ul><li>Chance to extend keywords and discussions </li></ul><ul><li>Use plug in like &amp;quot;LiveFyre&amp;quot; for comments </li></ul><ul><li>Provide social sharing tools (Sexy Bookmarks) </li></ul><ul><li>Comment on other&apos;s blogs </li></ul><ul><li>Use Tags and Tag Clouds </li></ul><ul><li>Use plug-ins, share Twitter, FB and Videos </li></ul>Internet Marketing 101: Social Media for Small Business
  • 33. YouTube and Videos Internet Marketing 101: Social Media for Small Business
  • 34. YouTube and Videos <ul><li>Owned by Google (helps in SEO) </li></ul><ul><li>24 hours of video uploaded daily </li></ul><ul><li>Create a channel </li></ul><ul><li>Keep quality as professional as possible </li></ul><ul><li>Don&apos;t be afraid to post event videos, testimonials </li></ul><ul><li>Be social, you can have a community (companies or causes you support locally) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 35. YouTube and Videos <ul><li>Create a folder to share videos you like (keep it business like) </li></ul><ul><li>Meet the needs of your audience (makes you real) </li></ul><ul><li>Share content with your social networks </li></ul><ul><li>Give access from your blog and website </li></ul><ul><li>Consider a vlog </li></ul><ul><li>Provide Tutorials (CamStudio) </li></ul><ul><li>Make sure to Tag </li></ul><ul><li>Also check out Vimeo and Facebook for uploading videos </li></ul>Internet Marketing 101: Social Media for Small Business
  • 36. Showcase Your Business Internet Marketing 101: Social Media for Small Business
  • 37. Showcase Your Business Internet Marketing 101: Social Media for Small Business
  • 38. Location-Based Social <ul><li>Google Places and Facebook Places </li></ul>Internet Marketing 101: Social Media for Small Business
  • 39. Find Helpers! (Work optimize) <ul><li>TweetDeck (Communication nexus) </li></ul><ul><li>HootSuite (Communication nexus) </li></ul><ul><li>Social Oomph (Twitter auto-follows) </li></ul><ul><li>Friend or Follow (Optimize Twitter) </li></ul>Internet Marketing 101: Social Media for Small Business
  • 40. Find Helpers! Internet Marketing 101: Social Media for Small Business
  • 41. Find Helpers! (build networks) <ul><li>Using LiveFyre and cross-blogging </li></ul><ul><li>Put your social on your website! </li></ul><ul><li>Use mobile to your advantage LynxTo to get easy follows with QR code on business cards, ads, signs, posters... </li></ul>Internet Marketing 101: Social Media for Small Business
  • 42. Measure and Refine <ul><li>Google Analytics </li></ul><ul><li>Bit.ly (link shorteners) </li></ul><ul><li>StumbleUpon (share articles, see success) </li></ul><ul><li>Facebook Insights </li></ul>Internet Marketing 101: Social Media for Small Business
  • 43. Final Words... <ul><li>Be where people are </li></ul><ul><li>Don&apos;t fear transparency </li></ul><ul><li>Improve through feedback </li></ul><ul><li>Know your audience and your brand </li></ul><ul><li>Have a strategy </li></ul><ul><li>If you need help... </li></ul>Internet Marketing 101: Social Media for Small Business
  • 44. Contact Me... <ul><li>Drew Hannush </li></ul><ul><li>http://www.hannush.com http://www.lynxto.com (make sure to click on the LinkedIn button at the top!) </li></ul><ul><li>Or call: (828) 338-9327 </li></ul><ul><li>Set up a consultation </li></ul>Internet Marketing 101: Social Media for Small Business
  • 45. Thank you <ul><li>Hannush Enterprises, LLC </li></ul><ul><li>http://www.lynxto.com </li></ul><ul><li>https://www.hannush.com </li></ul><ul><li>[email_address] </li></ul>

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