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Internet Marketing 101: Social Media for Small Business

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During our presentation we cover a variety of do's and don'ts for small businesses leveraging Facebook, Twitter, LinkedIn, YouTube and a variety of other social networks and sharing tools.

During our presentation we cover a variety of do's and don'ts for small businesses leveraging Facebook, Twitter, LinkedIn, YouTube and a variety of other social networks and sharing tools.

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Transcript

  • 1. Review Part One: Marketing
    • From awareness to influence
    • Spam, telemarketers, interruptions
    • Passive avoidance, tools
    • Don't sell me!
    Internet Marketing 101: Social Media for Small Business
  • 2. Review Part One: New Sales Cycle
    • Awareness
    • Interest
    • Evaluation
    • Commitment
    • Referral
    Internet Marketing 101: Social Media for Small Business
  • 3. Part Two: Social Media
    • Creating interest
    • Showing influence
    • Build trust
    • Providing evaluation
    • Personalizing customer service
    • Assisting word-of-mouse
    Internet Marketing 101: Social Media for Small Business
  • 4. Social Media Isn't
    • an advertising platform
    • a fad
    • a place to make a quick, easy million
    • a place that requires little commitment
    • a scary place
    Internet Marketing 101: Social Media for Small Business
  • 5. How Small Business Succeeds
    • Know the resources
    • Don't get overwhelmed
    • Have a strategy
    • Find helpers
    • Measure and refine
    Internet Marketing 101: Social Media for Small Business
  • 6. I Said Don't Get Overwhelmed!
    • Blogging ( WordPress , Blogger, LiveJournal...)
    • Microblogging ( Twitter , Tumblr, Posterous...)
    • Location-based social sharing (Foursquare, Gowalla, Facebook Places , Yelp...)
    • Social Networks ( Facebook , LinkedIn , MySpace, Diaspora, Google+ ...)
    • Events (Eventful, Meetup.com, Yelp...)
    • Wikis and Social News (Reddit, Digg...)
    • Social Bookmarking (Diigo, Delicious, Google Reader, StumbleUpon...)
    • Multimedia ( YouTube , Vimeo, Flickr , Picasa, Photobucket, Slideshare, Livestream...)
    • Reviews and opinions (epinions.com, Yelp , Yahoo! Answers, Quora, eHow, Google ...)
    Internet Marketing 101: Social Media for Small Business
  • 7. Your Strategy
    • Don't choose more than three
    • What are your customers using?
    • What audience are you attracting?
    • Nail down 2-3 hours uninterrupted
    • Learn etiquette
    • Record your passwords
    Internet Marketing 101: Social Media for Small Business
  • 8. Social Networks
    • FACEBOOK Audience: 750 million users worldwide Personality: Pages Business / Profiles Personal
    • LINKEDIN Audience: 100 million users worldwide Personality: Business Professionals
    • GOOGLE+ Audience: 10 million users (launched July) Personality: Personal but business coming
    Internet Marketing 101: Social Media for Small Business
  • 9. What's a Facebook “Like” Worth? Internet Marketing 101: Social Media for Small Business
  • 10. Facebook's Demographics Internet Marketing 101: Social Media for Small Business
  • 11. Facebook Offers Small Business...
    • A place to show personality (Page)
    • A place to provide customer service (Page)
    Internet Marketing 101: Social Media for Small Business
  • 12. Facebook Offers Small Business...
    • A way for people to check in (Places)
    • A way to provide deals (Facebook Deals*)
    Internet Marketing 101: Social Media for Small Business
  • 13. Facebook Offers Small Business...
    • A way to have a web presence (Apps)
    Internet Marketing 101: Social Media for Small Business
  • 14. Facebook Offers Small Business...
    • A way to advertise (Facebook Ads)
    Internet Marketing 101: Social Media for Small Business
  • 15. Facebook Do's
    • Get creative - Give them a reason to "Like" you (endorsement)
    • Build rapport, customer service
    • Make a Facebook welcome page / point ads to it (Apps)
    • Refine what you're doing with Facebook Insights
    • Join and Create Groups
    • Promote that you have a Facebook Page (website, store...)
    • Combine your Facebook Place with Page if you have a single location
    • Post at least 3 times per week, don't over do it.
    Internet Marketing 101: Social Media for Small Business
  • 16. Facebook Don'ts
    • Broadcast (instead engage and provide quality content)
    • Post boring, repetitive, or predictable content
    • Don't be "that guy" and get hidden
    • Set up a profile for your business
    • Violate other terms of Facebook (contests, tagging)
    Internet Marketing 101: Social Media for Small Business
  • 17. LinkedIn Demographics... Internet Marketing 101: Social Media for Small Business
  • 18. LinkedIn Offers Small Business...
    • A place to create a business profile
    • A place to recruit employees
    • A way for people to keep up with your business side
    • A way to share information from blogs and Twitter updates and establish credibility
    • A dynamic address book and communications tool
    Internet Marketing 101: Social Media for Small Business
  • 19. LinkedIn Offers Small Business... Internet Marketing 101: Social Media for Small Business
  • 20. LinkedIn Do's...
    • Set up a Company Page
    • Keep your Profile picture professional
    • Fill in your summary
    • Fill in your bio
    • The one social network its okay to sign up for an ignore
    • When you meet potential customers and partners, send them an invitation
    • Take part in LinkedIn "Answers" to show expertise and attract others.
    • Recommend!
    • Join Groups
    Internet Marketing 101: Social Media for Small Business
  • 21. LinkedIn Don'ts...
    • Forget spell check
    • Be negative
    • Blast all of your Twitter posts and hashtags without following up in LinkedIn
    • Its not about numbers, only follow people you have had contact with
    • Turn off email notifications on groups, Answers, or messages.
    Internet Marketing 101: Social Media for Small Business
  • 22. Google+ Offers Small Business... Internet Marketing 101: Social Media for Small Business
  • 23. Google+ Offers Small Business... Internet Marketing 101: Social Media for Small Business
  • 24. About Google+...
    • Launched in July
    • 20 million unique visitors in the first three weeks
    • 10 million registered users
    • Google +1 button getting 2.3 billion clicks a day
    • 71% male, 55% in US
    • 43% are between 18-29 years old
    • 59% have a college degree
    • Personality: Create interest circles
    • Audience dedication: 31% of users say they haven't posted or have abandoned accounts
    Internet Marketing 101: Social Media for Small Business
  • 25. Google+ Offers Small Business...
    • Not yet, and don't try! Q3 in 2011
    • Businesses may save and kill Google+ at the same time
    • You can represent your brand in your profile (no migration)
    • Will integrate analytics, much better than Facebook
    • AdWords most likely will integrate
    • Integration with Google search could be a boon to SEO
    Internet Marketing 101: Social Media for Small Business
  • 26. Twitter Microblogging
    • 140 characters
    • Requires more effort
    • Deeper reach
    • Hashtag society #
    • Personality: finder
    • Used as aggregate for other social channels
    Internet Marketing 101: Social Media for Small Business
  • 27. Twitter Microblogging Internet Marketing 101: Social Media for Small Business
  • 28. Twitter Microblogging Demographic Internet Marketing 101: Social Media for Small Business
  • 29. Twitter Do's
    • Share blog posts and Facebook page updates
    • Use hash tags #help #smallbusiness
    • Find or start a Twitter chat
    • Pictures of faces for avatars are more effective / Be real
    • Your profile text is searchable, optimize
    • RT (retweet) relevant content.
    • Thank people and follow back (for RT and #FF)
    • CREATE LISTS!
    • Provide customer service
    • Know when to put it down (schedule time)
    Internet Marketing 101: Social Media for Small Business
  • 30. Twitter Don'ts...
    • Ignore it if you use it.
    • Be an advertisement, discuss
    • Don't be too real (80/20 Rule)
    • Send auto or spammy Direct messages (Auto DM)
    • Use hashtags outside of Twitter
    • Overdo scheduling tweets (TweetLater)
    Internet Marketing 101: Social Media for Small Business
  • 31. Blogging...how chic! Internet Marketing 101: Social Media for Small Business
  • 32. Blogging (WordPress)
    • Extend your conversation
    • Become an expert in your field
    • WordPress on your own site (great SEO)
    • Chance to extend keywords and discussions
    • Use plug in like "LiveFyre" for comments
    • Provide social sharing tools (Sexy Bookmarks)
    • Comment on other's blogs
    • Use Tags and Tag Clouds
    • Use plug-ins, share Twitter, FB and Videos
    Internet Marketing 101: Social Media for Small Business
  • 33. YouTube and Videos Internet Marketing 101: Social Media for Small Business
  • 34. YouTube and Videos
    • Owned by Google (helps in SEO)
    • 24 hours of video uploaded daily
    • Create a channel
    • Keep quality as professional as possible
    • Don't be afraid to post event videos, testimonials
    • Be social, you can have a community (companies or causes you support locally)
    Internet Marketing 101: Social Media for Small Business
  • 35. YouTube and Videos
    • Create a folder to share videos you like (keep it business like)
    • Meet the needs of your audience (makes you real)
    • Share content with your social networks
    • Give access from your blog and website
    • Consider a vlog
    • Provide Tutorials (CamStudio)
    • Make sure to Tag
    • Also check out Vimeo and Facebook for uploading videos
    Internet Marketing 101: Social Media for Small Business
  • 36. Showcase Your Business Internet Marketing 101: Social Media for Small Business
  • 37. Showcase Your Business Internet Marketing 101: Social Media for Small Business
  • 38. Location-Based Social
    • Google Places and Facebook Places
    Internet Marketing 101: Social Media for Small Business
  • 39. Find Helpers! (Work optimize)
    • TweetDeck (Communication nexus)
    • HootSuite (Communication nexus)
    • Social Oomph (Twitter auto-follows)
    • Friend or Follow (Optimize Twitter)
    Internet Marketing 101: Social Media for Small Business
  • 40. Find Helpers! Internet Marketing 101: Social Media for Small Business
  • 41. Find Helpers! (build networks)
    • Using LiveFyre and cross-blogging
    • Put your social on your website!
    • Use mobile to your advantage LynxTo to get easy follows with QR code on business cards, ads, signs, posters...
    Internet Marketing 101: Social Media for Small Business
  • 42. Measure and Refine
    • Google Analytics
    • Bit.ly (link shorteners)
    • StumbleUpon (share articles, see success)
    • Facebook Insights
    Internet Marketing 101: Social Media for Small Business
  • 43. Final Words...
    • Be where people are
    • Don't fear transparency
    • Improve through feedback
    • Know your audience and your brand
    • Have a strategy
    • If you need help...
    Internet Marketing 101: Social Media for Small Business
  • 44. Contact Me...
    • Drew Hannush
    • http://www.hannush.com http://www.lynxto.com (make sure to click on the LinkedIn button at the top!)
    • Or call: (828) 338-9327
    • Set up a consultation
    Internet Marketing 101: Social Media for Small Business
  • 45. Thank you
    • Hannush Enterprises, LLC
    • http://www.lynxto.com
    • https://www.hannush.com
    • [email_address]