Internet Marketing 101: Social Media for Small Business
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Internet Marketing 101: Social Media for Small Business

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During our presentation we cover a variety of do's and don'ts for small businesses leveraging Facebook, Twitter, LinkedIn, YouTube and a variety of other social networks and sharing tools.

During our presentation we cover a variety of do's and don'ts for small businesses leveraging Facebook, Twitter, LinkedIn, YouTube and a variety of other social networks and sharing tools.

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    Internet Marketing 101: Social Media for Small Business Internet Marketing 101: Social Media for Small Business Presentation Transcript

    • Review Part One: Marketing
      • From awareness to influence
      • Spam, telemarketers, interruptions
      • Passive avoidance, tools
      • Don't sell me!
      Internet Marketing 101: Social Media for Small Business
    • Review Part One: New Sales Cycle
      • Awareness
      • Interest
      • Evaluation
      • Commitment
      • Referral
      Internet Marketing 101: Social Media for Small Business
    • Part Two: Social Media
      • Creating interest
      • Showing influence
      • Build trust
      • Providing evaluation
      • Personalizing customer service
      • Assisting word-of-mouse
      Internet Marketing 101: Social Media for Small Business
    • Social Media Isn't
      • an advertising platform
      • a fad
      • a place to make a quick, easy million
      • a place that requires little commitment
      • a scary place
      Internet Marketing 101: Social Media for Small Business
    • How Small Business Succeeds
      • Know the resources
      • Don't get overwhelmed
      • Have a strategy
      • Find helpers
      • Measure and refine
      Internet Marketing 101: Social Media for Small Business
    • I Said Don't Get Overwhelmed!
      • Blogging ( WordPress , Blogger, LiveJournal...)
      • Microblogging ( Twitter , Tumblr, Posterous...)
      • Location-based social sharing (Foursquare, Gowalla, Facebook Places , Yelp...)
      • Social Networks ( Facebook , LinkedIn , MySpace, Diaspora, Google+ ...)
      • Events (Eventful, Meetup.com, Yelp...)
      • Wikis and Social News (Reddit, Digg...)
      • Social Bookmarking (Diigo, Delicious, Google Reader, StumbleUpon...)
      • Multimedia ( YouTube , Vimeo, Flickr , Picasa, Photobucket, Slideshare, Livestream...)
      • Reviews and opinions (epinions.com, Yelp , Yahoo! Answers, Quora, eHow, Google ...)
      Internet Marketing 101: Social Media for Small Business
    • Your Strategy
      • Don't choose more than three
      • What are your customers using?
      • What audience are you attracting?
      • Nail down 2-3 hours uninterrupted
      • Learn etiquette
      • Record your passwords
      Internet Marketing 101: Social Media for Small Business
    • Social Networks
      • FACEBOOK Audience: 750 million users worldwide Personality: Pages Business / Profiles Personal
      • LINKEDIN Audience: 100 million users worldwide Personality: Business Professionals
      • GOOGLE+ Audience: 10 million users (launched July) Personality: Personal but business coming
      Internet Marketing 101: Social Media for Small Business
    • What's a Facebook “Like” Worth? Internet Marketing 101: Social Media for Small Business
    • Facebook's Demographics Internet Marketing 101: Social Media for Small Business
    • Facebook Offers Small Business...
      • A place to show personality (Page)
      • A place to provide customer service (Page)
      Internet Marketing 101: Social Media for Small Business
    • Facebook Offers Small Business...
      • A way for people to check in (Places)
      • A way to provide deals (Facebook Deals*)
      Internet Marketing 101: Social Media for Small Business
    • Facebook Offers Small Business...
      • A way to have a web presence (Apps)
      Internet Marketing 101: Social Media for Small Business
    • Facebook Offers Small Business...
      • A way to advertise (Facebook Ads)
      Internet Marketing 101: Social Media for Small Business
    • Facebook Do's
      • Get creative - Give them a reason to "Like" you (endorsement)
      • Build rapport, customer service
      • Make a Facebook welcome page / point ads to it (Apps)
      • Refine what you're doing with Facebook Insights
      • Join and Create Groups
      • Promote that you have a Facebook Page (website, store...)
      • Combine your Facebook Place with Page if you have a single location
      • Post at least 3 times per week, don't over do it.
      Internet Marketing 101: Social Media for Small Business
    • Facebook Don'ts
      • Broadcast (instead engage and provide quality content)
      • Post boring, repetitive, or predictable content
      • Don't be "that guy" and get hidden
      • Set up a profile for your business
      • Violate other terms of Facebook (contests, tagging)
      Internet Marketing 101: Social Media for Small Business
    • LinkedIn Demographics... Internet Marketing 101: Social Media for Small Business
    • LinkedIn Offers Small Business...
      • A place to create a business profile
      • A place to recruit employees
      • A way for people to keep up with your business side
      • A way to share information from blogs and Twitter updates and establish credibility
      • A dynamic address book and communications tool
      Internet Marketing 101: Social Media for Small Business
    • LinkedIn Offers Small Business... Internet Marketing 101: Social Media for Small Business
    • LinkedIn Do's...
      • Set up a Company Page
      • Keep your Profile picture professional
      • Fill in your summary
      • Fill in your bio
      • The one social network its okay to sign up for an ignore
      • When you meet potential customers and partners, send them an invitation
      • Take part in LinkedIn "Answers" to show expertise and attract others.
      • Recommend!
      • Join Groups
      Internet Marketing 101: Social Media for Small Business
    • LinkedIn Don'ts...
      • Forget spell check
      • Be negative
      • Blast all of your Twitter posts and hashtags without following up in LinkedIn
      • Its not about numbers, only follow people you have had contact with
      • Turn off email notifications on groups, Answers, or messages.
      Internet Marketing 101: Social Media for Small Business
    • Google+ Offers Small Business... Internet Marketing 101: Social Media for Small Business
    • Google+ Offers Small Business... Internet Marketing 101: Social Media for Small Business
    • About Google+...
      • Launched in July
      • 20 million unique visitors in the first three weeks
      • 10 million registered users
      • Google +1 button getting 2.3 billion clicks a day
      • 71% male, 55% in US
      • 43% are between 18-29 years old
      • 59% have a college degree
      • Personality: Create interest circles
      • Audience dedication: 31% of users say they haven't posted or have abandoned accounts
      Internet Marketing 101: Social Media for Small Business
    • Google+ Offers Small Business...
      • Not yet, and don't try! Q3 in 2011
      • Businesses may save and kill Google+ at the same time
      • You can represent your brand in your profile (no migration)
      • Will integrate analytics, much better than Facebook
      • AdWords most likely will integrate
      • Integration with Google search could be a boon to SEO
      Internet Marketing 101: Social Media for Small Business
    • Twitter Microblogging
      • 140 characters
      • Requires more effort
      • Deeper reach
      • Hashtag society #
      • Personality: finder
      • Used as aggregate for other social channels
      Internet Marketing 101: Social Media for Small Business
    • Twitter Microblogging Internet Marketing 101: Social Media for Small Business
    • Twitter Microblogging Demographic Internet Marketing 101: Social Media for Small Business
    • Twitter Do's
      • Share blog posts and Facebook page updates
      • Use hash tags #help #smallbusiness
      • Find or start a Twitter chat
      • Pictures of faces for avatars are more effective / Be real
      • Your profile text is searchable, optimize
      • RT (retweet) relevant content.
      • Thank people and follow back (for RT and #FF)
      • CREATE LISTS!
      • Provide customer service
      • Know when to put it down (schedule time)
      Internet Marketing 101: Social Media for Small Business
    • Twitter Don'ts...
      • Ignore it if you use it.
      • Be an advertisement, discuss
      • Don't be too real (80/20 Rule)
      • Send auto or spammy Direct messages (Auto DM)
      • Use hashtags outside of Twitter
      • Overdo scheduling tweets (TweetLater)
      Internet Marketing 101: Social Media for Small Business
    • Blogging...how chic! Internet Marketing 101: Social Media for Small Business
    • Blogging (WordPress)
      • Extend your conversation
      • Become an expert in your field
      • WordPress on your own site (great SEO)
      • Chance to extend keywords and discussions
      • Use plug in like "LiveFyre" for comments
      • Provide social sharing tools (Sexy Bookmarks)
      • Comment on other's blogs
      • Use Tags and Tag Clouds
      • Use plug-ins, share Twitter, FB and Videos
      Internet Marketing 101: Social Media for Small Business
    • YouTube and Videos Internet Marketing 101: Social Media for Small Business
    • YouTube and Videos
      • Owned by Google (helps in SEO)
      • 24 hours of video uploaded daily
      • Create a channel
      • Keep quality as professional as possible
      • Don't be afraid to post event videos, testimonials
      • Be social, you can have a community (companies or causes you support locally)
      Internet Marketing 101: Social Media for Small Business
    • YouTube and Videos
      • Create a folder to share videos you like (keep it business like)
      • Meet the needs of your audience (makes you real)
      • Share content with your social networks
      • Give access from your blog and website
      • Consider a vlog
      • Provide Tutorials (CamStudio)
      • Make sure to Tag
      • Also check out Vimeo and Facebook for uploading videos
      Internet Marketing 101: Social Media for Small Business
    • Showcase Your Business Internet Marketing 101: Social Media for Small Business
    • Showcase Your Business Internet Marketing 101: Social Media for Small Business
    • Location-Based Social
      • Google Places and Facebook Places
      Internet Marketing 101: Social Media for Small Business
    • Find Helpers! (Work optimize)
      • TweetDeck (Communication nexus)
      • HootSuite (Communication nexus)
      • Social Oomph (Twitter auto-follows)
      • Friend or Follow (Optimize Twitter)
      Internet Marketing 101: Social Media for Small Business
    • Find Helpers! Internet Marketing 101: Social Media for Small Business
    • Find Helpers! (build networks)
      • Using LiveFyre and cross-blogging
      • Put your social on your website!
      • Use mobile to your advantage LynxTo to get easy follows with QR code on business cards, ads, signs, posters...
      Internet Marketing 101: Social Media for Small Business
    • Measure and Refine
      • Google Analytics
      • Bit.ly (link shorteners)
      • StumbleUpon (share articles, see success)
      • Facebook Insights
      Internet Marketing 101: Social Media for Small Business
    • Final Words...
      • Be where people are
      • Don't fear transparency
      • Improve through feedback
      • Know your audience and your brand
      • Have a strategy
      • If you need help...
      Internet Marketing 101: Social Media for Small Business
    • Contact Me...
      • Drew Hannush
      • http://www.hannush.com http://www.lynxto.com (make sure to click on the LinkedIn button at the top!)
      • Or call: (828) 338-9327
      • Set up a consultation
      Internet Marketing 101: Social Media for Small Business
    • Thank you
      • Hannush Enterprises, LLC
      • http://www.lynxto.com
      • https://www.hannush.com
      • [email_address]