Leveraging Social Media for
Recruitment
Lynsey Sweales- SocialB Ltd
@SocialBUK
Social Media & Online Marketing Experts
What will you leave with today?
 What are the most effective channels to use?
 What are you using social media for?
 Wh...
SocialB
 Social media & online marketing experts
- social media training courses/webinars
- Inhouse social media training...
Different types of social media
Although they all enable sharing, there are
several different types of social media
 Blog...
How it relates to business
 Businesses can – and do – use social media. For every major
business function of every organi...
Why the social media explosion?
 Free!
 Sharing is a deeply ingrained human
instinct
 Traditional communications were b...
How is social media driving recruitment?
Social Media & Online Marketing Experts
 77% of all job postings are
posted on L...
The four key elements to social media
success for recruitment
 Strategy
 Search
 SEO (keywords)
 Social
Social Media &...
Social Media Recruitment Strategy
Social Media & Online Marketing Experts
Social Media Recruitment Strategy
 Without a plan you plan to ……..
 What does success look like?
 How has your organisa...
Social Media Strategy
 Your overall objectives will inform what you do
in social media in terms of:
 Who you want to con...
Who?
Create an excel sheet containing:
1) Common job titles – inc. the unique ones
in your organisation
2) Primary keyword...
SEO
Social Media & Online Marketing Experts
SEO
 Search engine optimisation
 Search engines index websites & social media
platforms
 Google, Yahoo, Bing have to de...
Where to go keyword digging?
 Use Google Keyword Planner
 Use the search engines and their predictive text
 Use your Go...
Google Keyword Planner
Google Keyword Planner
 Think like a potential employee - what they would type in
 What location is/are the role(s) in? ...
Keyword friendly content
Social Media & Online Marketing Experts
 Use keywords with hashtags
(Twitter),including location...
Search
Social Media & Online Marketing Experts
Google Searches
Social Media & Online Marketing Experts
Google Searches
Facebook Searches
Search –Twitter profiles
Search – LinkedIn Groups
 LinkedIn Groups
 People searches
 Look for your ideal
candidate (or current
employees and see...
Example - Duratex
 Largest wood panel,
metal fittings & sanitary
ware manufacturer in
Southern Hemisphere
 Wanted to enc...
Example - Duratex
 Targeted students via the
Sao Paulo Facebook page
and ads
 Linked to video rather
than role straight ...
Social
Social Media & Online Marketing Experts
Social -Two-way communication
 The key feature that
differentiates social media
from traditional media is its
facility fo...
Social MediaTools
Social Media & Online Marketing Experts
Which Social Media Platforms to use?
Social Media & Online Marketing Experts
Example - ACCA
 Great at sharing content,
supporting and
encouraging their
audience
Social Media & Online Marketing Exper...
Social advertising
Social Media & Online Marketing Experts
 Great for targeting specific
audiences – i.e. graduates,
etc....
Facebook
 Great for Companies
especially if doing lots of
regular recruitment
 Interaction is key, Facebook
want you to ...
Twitter
 If lots of regular recruitment set up a
dedicated account
 If the odd job post on the main
Twitter profile – us...
LinkedIn
Social Media & Online Marketing Experts
 If lots of regular
recruitment set up a
Careers page
 If the odd job p...
YouTube
 Think out of the box – a day in
the life of a …….
 A day in the life of an
employee at …….
 Bring your organis...
Social media a route to success?
Example - AXA
Social Media & Online Marketing Experts
What will you leave with today?
 What are the most effective channels to use?
 What are you using social media for?
 Wh...
Freebies!
 Copy of this presentation
 Our weekly hints and tips email sign up
http://socialb.co.uk/
 Questions or queri...
Stay in touch!
+44 (0)223 258000
Lynsey@socialB.co.uk
www.socialB.co.uk
@socialBUK
Online Marketing & Social Media Experts
Leveraging Social Media for
Recruitment
Lynsey Sweales- SocialB Ltd
@SocialBUK
Social Media & Online Marketing Experts
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Social media for recruitment presentation - Leveraging social media for recruitment

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Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.

SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.

Need some training - contact us to chat about the options best suited to your organisation

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  • Don’t just wait for people to apply for jobs – go looking for people too
  • Note people on Twitter use the word grad rather than graduate – key to note and use yourself!
    UEA use this method - people will often tweet what uni UEA or ???
    By the UEA jumping on these tweets and engaging with the person the conversion rate is a lot higher than the other uni who takes days to reply if at all
    First impressions count!
  • Social media for recruitment presentation - Leveraging social media for recruitment

    1. 1. Leveraging Social Media for Recruitment Lynsey Sweales- SocialB Ltd @SocialBUK Social Media & Online Marketing Experts
    2. 2. What will you leave with today?  What are the most effective channels to use?  What are you using social media for?  Who are you recruiting?  Graduates  Senior management  Large-scale recruitment  Mobile technology: how is it different?  Innovative approaches: practical examples from recruitment campaigns Social Media & Online Marketing Experts
    3. 3. SocialB  Social media & online marketing experts - social media training courses/webinars - Inhouse social media training - social media consultancy/management - search engine optimisation (being found on Google, etc) - Pay per click  Social media council Social Media & Online Marketing Experts
    4. 4. Different types of social media Although they all enable sharing, there are several different types of social media  Blogs are online diaries  Microblogs (Twitter) is texting online  Forums are conversational threads  Video sharing (YouTube) is shared video clips  Social photo (Flickr/Pinterest/Instagram) is shared images and photos  Social networking (Facebook, LinkedIn, Googleplus) is all of the above Social Media & Online Marketing Experts
    5. 5. How it relates to business  Businesses can – and do – use social media. For every major business function of every organisation, there is an equivalent social media function:  Research=Listening to the conversations people have with each other to understand their wants and needs  Marketing=Talking in the conversations people have with each other to spread messages about your company, products & jobs  Sales=Energising customers/employees to sell you by finding your most enthusiastic customers/employees and supercharging them online  Support=Supporting customers/employees to support each other by setting up tools that help them do this  Development=Embracing customers/employees to work with each other by integrating them into the way your business works Social Media & Online Marketing Experts
    6. 6. Why the social media explosion?  Free!  Sharing is a deeply ingrained human instinct  Traditional communications were brand led  New communications are word of mouth led  Access to internet!  Instant! Social Media & Online Marketing Experts
    7. 7. How is social media driving recruitment? Social Media & Online Marketing Experts  77% of all job postings are posted on LinkedIn & almost half of those don’t get posted anywhere else  94% of all recruiters use LinkedIn to search for candidates (66% for Facebook and 54% for Twitter) – all levels!
    8. 8. The four key elements to social media success for recruitment  Strategy  Search  SEO (keywords)  Social Social Media & Online Marketing Experts
    9. 9. Social Media Recruitment Strategy Social Media & Online Marketing Experts
    10. 10. Social Media Recruitment Strategy  Without a plan you plan to ……..  What does success look like?  How has your organisation become successful? With a plan/strategy by any chance?? Q1 “What do we want to achieve with our social media activity?” Social Media & Online Marketing Experts
    11. 11. Social Media Strategy  Your overall objectives will inform what you do in social media in terms of:  Who you want to connect with  What content you share  How you interact with people  How often you need to interact with people  How you want to influence people to act Its all measureable too! Social Media & Online Marketing Experts
    12. 12. Who? Create an excel sheet containing: 1) Common job titles – inc. the unique ones in your organisation 2) Primary keywords associated with these same job titles 3) Create some boolean strings – GREAT FREE TOOL - http://labs.socialtalent.co/generator.php 4) Ask your current employees /candidates where they go to speak and chat to their peer groups Which social networks? 5) Review groups on LinkedIn & review members – what groups are they in? 6) Look at other networks and niche sites Social Media & Online Marketing Experts
    13. 13. SEO Social Media & Online Marketing Experts
    14. 14. SEO  Search engine optimisation  Search engines index websites & social media platforms  Google, Yahoo, Bing have to decide what answers to give people  SEO = having the right keywords that people search on Social Media & Online Marketing Experts
    15. 15. Where to go keyword digging?  Use Google Keyword Planner  Use the search engines and their predictive text  Use your Google Analytics data (keyword source) Social Media & Online Marketing Experts
    16. 16. Google Keyword Planner
    17. 17. Google Keyword Planner  Think like a potential employee - what they would type in  What location is/are the role(s) in? City, county, regions, UK wide, global  Set up an excel sheet with keywords/keyphrases so they can be used across all your online areas (social media, website recruitment pages, etc.)  Start also using the terms to search for the people you are looking for Social Media & Online Marketing Experts
    18. 18. Keyword friendly content Social Media & Online Marketing Experts  Use keywords with hashtags (Twitter),including location  Link to the job role!
    19. 19. Search Social Media & Online Marketing Experts
    20. 20. Google Searches Social Media & Online Marketing Experts
    21. 21. Google Searches
    22. 22. Facebook Searches
    23. 23. Search –Twitter profiles
    24. 24. Search – LinkedIn Groups  LinkedIn Groups  People searches  Look for your ideal candidate (or current employees and see what groups they are members of) Social Media & Online Marketing Experts
    25. 25. Example - Duratex  Largest wood panel, metal fittings & sanitary ware manufacturer in Southern Hemisphere  Wanted to encourage top Chemistry graduates but were not getting to them Social Media & Online Marketing Experts
    26. 26. Example - Duratex  Targeted students via the Sao Paulo Facebook page and ads  Linked to video rather than role straight away  Worked really well Social Media & Online Marketing Experts Key take away – think where about the journey of your potential employee – Uni, college, etc
    27. 27. Social Social Media & Online Marketing Experts
    28. 28. Social -Two-way communication  The key feature that differentiates social media from traditional media is its facility for two-way dialogue  This brings with it a number of important advantages:  More powerful engagement  Improved recall  Active involvement  Participative for both parties  Make this principle core to a social media recruitment strategy Social Media & Online Marketing Experts
    29. 29. Social MediaTools Social Media & Online Marketing Experts
    30. 30. Which Social Media Platforms to use? Social Media & Online Marketing Experts
    31. 31. Example - ACCA  Great at sharing content, supporting and encouraging their audience Social Media & Online Marketing Experts
    32. 32. Social advertising Social Media & Online Marketing Experts  Great for targeting specific audiences – i.e. graduates, etc.  Key having an attention grabbing ad  Facebook & LinkedIn  BE AWARE – mobile ads don’t currently show on Facebook /LinkedIn mobile
    33. 33. Facebook  Great for Companies especially if doing lots of regular recruitment  Interaction is key, Facebook want you to work for your credibility  The REAL value is in your fans content and interaction you your page  Think target audience Social Media & Online Marketing Experts
    34. 34. Twitter  If lots of regular recruitment set up a dedicated account  If the odd job post on the main Twitter profile – use hashtags  Don’t forget to search on Twitter for people too – two way! Social Media & Online Marketing Experts
    35. 35. LinkedIn Social Media & Online Marketing Experts  If lots of regular recruitment set up a Careers page  If the odd job post on the main profile, but don’t forget the groups, etc.  Don’t forget to go searching too and encourage your employees to share the role on their profiles
    36. 36. YouTube  Think out of the box – a day in the life of a …….  A day in the life of an employee at …….  Bring your organisation to life Social Media & Online Marketing Experts https://www.youtube.com/watch?v=LTF9EOqy9L8
    37. 37. Social media a route to success?
    38. 38. Example - AXA Social Media & Online Marketing Experts
    39. 39. What will you leave with today?  What are the most effective channels to use?  What are you using social media for?  Who are you recruiting?  Graduates  Senior management  Large-scale recruitment  Mobile technology: how is it different?  Innovative approaches: practical examples from recruitment campaigns Social Media & Online Marketing Experts
    40. 40. Freebies!  Copy of this presentation  Our weekly hints and tips email sign up http://socialb.co.uk/  Questions or queries always feel free to ask on @socialbuk on Twitter Online Marketing & Social Media Experts
    41. 41. Stay in touch! +44 (0)223 258000 Lynsey@socialB.co.uk www.socialB.co.uk @socialBUK Online Marketing & Social Media Experts
    42. 42. Leveraging Social Media for Recruitment Lynsey Sweales- SocialB Ltd @SocialBUK Social Media & Online Marketing Experts

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