Community development & lead generation

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This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) second presentation from her DCU LINK Techspectations seminar at Dublin City University supported by DCU Business School. It discusses online …

This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) second presentation from her DCU LINK Techspectations seminar at Dublin City University supported by DCU Business School. It discusses online community development and lead generation.

More in: Business , Technology , Design
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  • 1. Community Development and Lead Gen
  • 2. Social Signals Are Increasingly Important Page A Page B646 links from 36 root domains 1 link from 1 root domain 2 tweets 522 tweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
  • 3. Social Signals Page B – the tweeted version – ranks #1! Page A Page B646 links from 36 root domains 1 link from 1 root domain 2 tweets 522 tweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
  • 4. Building Your Own Social Community http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://mashable.com/2010/11/15/biggest-facebook-brands/
  • 5. Gain an Audience: Q+A Sites http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.readwriteweb.com/archives/question_and_answer_sites.php
  • 6. Comment Generously http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/blog/recommendations-blog-commenting-marketing-strategy
  • 7. Empower Your Members • Ducati, blogs have superseded formal research methods • The company embracse its customer community in an ongoing, real-time, informal feedback loop. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99
  • 8. Community Provides Feedback on… • Design • Performance • General customer experience http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99
  • 9. Your Community IS Your Marketing Dept • ~300,000 Strong • ~50,000 Raving Fans* • ~200 UG blog posts/yr • ~30,000 twitter followers • ~8,000 facebook fans http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Raving Fans by Ken Blanchard
  • 10. How to Develop Your Own Community• Identify your best customers • Buy the most • Buy often • Read your news • Ask them to engage with you http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 11. It’s Just a Game, Lovehttp:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 12. I Wanna be ME-E-E-E-E!http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 13. Help! I’m Drowning!http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 14. Make A Great Noise-Put a Face On It http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 15. Make It Exclusivehttp:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  • 16. Q+AGillian Muessig, President & Co-Founder, SEOmoz • Twitter: @SEOmom You can now try SEOmoz PRO Free! • Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial • Email: gillian@seomoz.org