Community development & lead generation

Community Development and Lead Gen

Social Signals Are Increasingly Important Page A Page B646 links from 36 root domains 1 link from 1 root domain 2 tweets 522 tweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause

Social Signals Page B – the tweeted version – ranks #1! Page A Page B646 links from 36 root domains 1 link from 1 root domain 2 tweets 522 tweets http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause

Building Your Own Social Community http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://mashable.com/2010/11/15/biggest-facebook-brands/

Gain an Audience: Q+A Sites http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.readwriteweb.com/archives/question_and_answer_sites.php

Comment Generously http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/blog/recommendations-blog-commenting-marketing-strategy

Empower Your Members • Ducati, blogs have superseded formal research methods • The company embracse its customer community in an ongoing, real-time, informal feedback loop. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99

Community Provides Feedback on… • Design • Performance • General customer experience http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99

Your Community IS Your Marketing Dept • ~300,000 Strong • ~50,000 Raving Fans* • ~200 UG blog posts/yr • ~30,000 twitter followers • ~8,000 facebook fans http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html Raving Fans by Ken Blanchard

How to Develop Your Own Community• Identify your best customers • Buy the most • Buy often • Read your news • Ask them to engage with you http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

It’s Just a Game, Lovehttp:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

I Wanna be ME-E-E-E-E!http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Help! I’m Drowning!http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Make A Great Noise-Put a Face On It http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Make It Exclusivehttp:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Q+AGillian Muessig, President & Co-Founder, SEOmoz • Twitter: @SEOmom You can now try SEOmoz PRO Free! • Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial • Email: gillian@seomoz.org

Community development & lead generation

by Theo Lynn on Mar 07, 2011

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