Smart Retail - Superzoo 2012


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Pet Retailers will learn the wide range of business appliations that can be used via a smart phone to improve business performance

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Smart Retail - Superzoo 2012

  1. 1. Presented by:SMART Retail-Using Smart Phone Technology to Connect withCustomers and Improve Efficiency September 13, 2012Did Alexander Graham Bell Know What TheFuture Of The Telephone Would Be? 2013 1876 Creative Business Consulting Group 1
  2. 2. Seminar Objectives • Learn How Smart Phone Technology Can Improve The Performance Of Your Retail Business Thru: • Internal Operation Improvement • External Operation Improvement • Learn To Engage Customers With Marketing Programs Delivered Via Hand Held Devices Creative Business Consulting Group www.cbc-group.netSmartphones Allow Users To Email, Surf TheWeb And Search For Information Instantaneously Creative Business Consulting Group 2
  3. 3. Smartphones Are Changing The WayConsumers Research And Shop For Products• Two-thirds Of All Mobile Shoppers Make Purchases While At Home• One-Fourth Of All IPhone And Android Phone Users Have Used A Shopping Application Within The Past Three Months• More Than 40% Of Smartphone Users Have Already Bought Something Using The Phone• ½ Of All Consumers Have Already Conducted Purchases On A Mobile Device• The Retail Market For Mobile Devices Is Expected To Top $12 Billion By 2014• More Than Three-Fourths Of All Retail Companies Plan To Invest In Mobile This Year Creative Business Consulting Group www.cbc-group.netSmart Phone Technology Can Help YourBusiness Reach More ConsumersSmartphones Make Businesses• More Profitable• Functional• Efficient Users Can Maintain Connections And Complete Tasks From Anywhere 24/7 Creative Business Consulting Group 3
  4. 4. Is Your Business A Dinosaur In The World OfSmartphone Technology? Creative Business Consulting Group www.cbc-group.netIntegrating Smartphone Using Into InternalOperations Can Save Time and Money Internal Business Improvements: • Mobile Payment Processing • Inventory Management • Pay Bills • Customer Service Creative Business Consulting Group 4
  5. 5. Inventory Management Programs Using A Smartphone To Manage Your Inventory With Cloud Based Software Programs Can Have Multiple Advantages For Your Business: • Save Time • Eliminate Errors • Record Critical Information • Always Have Proper Inventory On Hand • Stay On Budget • Grows As Your Business Does • Easy Integration With Other Third-party Solutions Creative Business Consulting Group www.cbc-group.netMobile Payment Processing Mobile Payments Is Expected To Reach More Than $600B Globally By 2013 Using Mobile Payment Processing Via Your Smartphone Will Make Your Business More Flexible. Your Business Can: • Accept Payments Anywhere • Receive Payment The Next Day • Get Customer Signature On Device • Turn I-Pad Into Extra Cash Register During Busy Time Periods • Get the Same Fees As Traditional Credit Card Processing • Send Electronic Receipts (Or Text Message– Good For Future Contacts!) Creative Business Consulting Group 5
  6. 6. Customer Service On The Go Using A Smartphone Effectively Links Mobility To Customer Service In The Channel The Customer Chose, Thus Increasing Customer Satisfaction. Some Key Uses: • Send Video Demonstrations For Putting Products Together • Send Pictures Of Products That Can Be Special Ordered • Notify Clients About Special Order Pick Ups • Use As In-store Selling Tool With QR Codes And Other Features • Create A Customer Service Helpline For Immediate Questions Creative Business Consulting Group www.cbc-group.netImprove External Customer Connections; CreateSmartphone Compatible Marketing ProgramsCreate A Variety Of MarketingPrograms That UtilizeSmartphone Technology:• Connect To Your Social Networks From Where You Are• Deliver Mobile Marketing Campaigns• Create A Smartphone App For Your Business• Use QR Codes To Enhance Shopping Experience• Utilize Location Based Marketing Programs To Improve On-Site Engagement Creative Business Consulting Group 6
  7. 7. Connect To Your Social Networks Via YourSmartphone; Your Customers Already Are • More People Access Social Media Via Smartphones Than With Desktop Computers • People Who Access The Internet With Their Smartphones Are More Likely To Socialize Online Than Their Desktop Counterparts • 91% Of Mobile Web Users Socialize Online • Average American Spends 2.7 Hours A Day On The Mobile Web • 45% Of Those Users Commenting On Social Networking Sites • 43% Contacting With Friends Through The Sites Retailers Must Add Value And Create A Presence On Websites Such As Facebook, Twitter And LinkedIn In Order To Expand Reach, Raise Brand Awareness And Create A Loyal Following Creative Business Consulting Group www.cbc-group.netCreate Mobile Messaging Programs To GetYour Customers’ Attention Anytime, AnywhereMore People Now Use Their Mobile Phones ForTexting, Rather Than Making A Phone CallSMS Text Marketing:• Works Across Various Types Of Pet Businesses• Is Relatively Inexpensive• Allows Businesses To Create Highly Targeted CampaignsGet Creative – And Personal - With Campaigns• Try Mobile Coupons, Event Invitations, Mobile Alerts, And Special Promotions• Make Sure To Include A Chance For The Recipient To Win Something By Responding To The Text Creative Business Consulting Group 7
  8. 8. Create a Smartphone App That Delivers AnExperience To Your CustomersSmartphone Apps Can:• Be Pure Entertainment• Solve A Problem• Increase Productivity• Offer An Intrinsic BenefitViral Word-of-mouthMarketing Is Why PopularApps Can Grow In UseSo Fast With VirtuallyLittle Marketing Expense Can You Create A Smartphone Application that Solves A Problem For Your Customers? Creative Business Consulting Group www.cbc-group.netUtilize Location Based Marketing Programs ToImprove On-Site Customer Engagement81% Of Consumers Use Or Plan To UseGPS – Cued Services.LBS Technologies Will Enhance The RetailExperience By:• Providing The Ability To Track Someone’s Exact Location Through His Mobile Device• Allowing Retailers To “Find” Customers When They Come Near The Stores And Deliver A Targeted Sales Message, Usually In The Form Of A Text Message• Requires Customers To Do All Of The Work • Good Form Of “Opt-In Marketing” Creative Business Consulting Group 8
  9. 9. Create An Engaging In-Store Experience; Use QRCodes To Highlight Product Features/BenefitsRetailers And Small Businesses CanCreate QR Codes And Use Them ToConnect With Their Client BaseQR Codes Can Be Used To ProvideInformation To Your Customers:• Product Information• QR Code Marketing Campaigns• Comparison Pricing• Instantly Download Coupons And Discounts• Use QR Codes To Help Your Customers Give You Information Faster Creative Business Consulting Group www.cbc-group.netCBCG Can Help You Engage With Your OnlineCustomers • Help You Identify the Long-Term Business Opportunities Created By Using Social Media • Teach You How to Create Social Media Marketing Programs That Engage Customers • Show You The Cost Saving Benefits Of Using Social Media • Share How to Create An Engaging Social Media Strategy for Your Retail Business Call Today: (617) 437-9191 Creative Business Consulting Group 9