Smart Retail - Superzoo 2012
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Smart Retail - Superzoo 2012

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Pet Retailers will learn the wide range of business appliations that can be used via a smart phone to improve business performance

Pet Retailers will learn the wide range of business appliations that can be used via a smart phone to improve business performance

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Smart Retail - Superzoo 2012 Smart Retail - Superzoo 2012 Document Transcript

  • Presented by:SMART Retail-Using Smart Phone Technology to Connect withCustomers and Improve Efficiency September 13, 2012Did Alexander Graham Bell Know What TheFuture Of The Telephone Would Be? 2013 1876 Creative Business Consulting Group www.cbc-group.net 1
  • Seminar Objectives • Learn How Smart Phone Technology Can Improve The Performance Of Your Retail Business Thru: • Internal Operation Improvement • External Operation Improvement • Learn To Engage Customers With Marketing Programs Delivered Via Hand Held Devices Creative Business Consulting Group www.cbc-group.netSmartphones Allow Users To Email, Surf TheWeb And Search For Information Instantaneously Creative Business Consulting Group www.cbc-group.net 2
  • Smartphones Are Changing The WayConsumers Research And Shop For Products• Two-thirds Of All Mobile Shoppers Make Purchases While At Home• One-Fourth Of All IPhone And Android Phone Users Have Used A Shopping Application Within The Past Three Months• More Than 40% Of Smartphone Users Have Already Bought Something Using The Phone• ½ Of All Consumers Have Already Conducted Purchases On A Mobile Device• The Retail Market For Mobile Devices Is Expected To Top $12 Billion By 2014• More Than Three-Fourths Of All Retail Companies Plan To Invest In Mobile This Year Creative Business Consulting Group www.cbc-group.netSmart Phone Technology Can Help YourBusiness Reach More ConsumersSmartphones Make Businesses• More Profitable• Functional• Efficient Users Can Maintain Connections And Complete Tasks From Anywhere 24/7 Creative Business Consulting Group www.cbc-group.net 3
  • Is Your Business A Dinosaur In The World OfSmartphone Technology? Creative Business Consulting Group www.cbc-group.netIntegrating Smartphone Using Into InternalOperations Can Save Time and Money Internal Business Improvements: • Mobile Payment Processing • Inventory Management • Pay Bills • Customer Service Creative Business Consulting Group www.cbc-group.net 4
  • Inventory Management Programs Using A Smartphone To Manage Your Inventory With Cloud Based Software Programs Can Have Multiple Advantages For Your Business: • Save Time • Eliminate Errors • Record Critical Information • Always Have Proper Inventory On Hand • Stay On Budget • Grows As Your Business Does • Easy Integration With Other Third-party Solutions Creative Business Consulting Group www.cbc-group.netMobile Payment Processing Mobile Payments Is Expected To Reach More Than $600B Globally By 2013 Using Mobile Payment Processing Via Your Smartphone Will Make Your Business More Flexible. Your Business Can: • Accept Payments Anywhere • Receive Payment The Next Day • Get Customer Signature On Device • Turn I-Pad Into Extra Cash Register During Busy Time Periods • Get the Same Fees As Traditional Credit Card Processing • Send Electronic Receipts (Or Text Message– Good For Future Contacts!) Creative Business Consulting Group www.cbc-group.net 5
  • Customer Service On The Go Using A Smartphone Effectively Links Mobility To Customer Service In The Channel The Customer Chose, Thus Increasing Customer Satisfaction. Some Key Uses: • Send Video Demonstrations For Putting Products Together • Send Pictures Of Products That Can Be Special Ordered • Notify Clients About Special Order Pick Ups • Use As In-store Selling Tool With QR Codes And Other Features • Create A Customer Service Helpline For Immediate Questions Creative Business Consulting Group www.cbc-group.netImprove External Customer Connections; CreateSmartphone Compatible Marketing ProgramsCreate A Variety Of MarketingPrograms That UtilizeSmartphone Technology:• Connect To Your Social Networks From Where You Are• Deliver Mobile Marketing Campaigns• Create A Smartphone App For Your Business• Use QR Codes To Enhance Shopping Experience• Utilize Location Based Marketing Programs To Improve On-Site Engagement Creative Business Consulting Group www.cbc-group.net 6
  • Connect To Your Social Networks Via YourSmartphone; Your Customers Already Are • More People Access Social Media Via Smartphones Than With Desktop Computers • People Who Access The Internet With Their Smartphones Are More Likely To Socialize Online Than Their Desktop Counterparts • 91% Of Mobile Web Users Socialize Online • Average American Spends 2.7 Hours A Day On The Mobile Web • 45% Of Those Users Commenting On Social Networking Sites • 43% Contacting With Friends Through The Sites Retailers Must Add Value And Create A Presence On Websites Such As Facebook, Twitter And LinkedIn In Order To Expand Reach, Raise Brand Awareness And Create A Loyal Following Creative Business Consulting Group www.cbc-group.netCreate Mobile Messaging Programs To GetYour Customers’ Attention Anytime, AnywhereMore People Now Use Their Mobile Phones ForTexting, Rather Than Making A Phone CallSMS Text Marketing:• Works Across Various Types Of Pet Businesses• Is Relatively Inexpensive• Allows Businesses To Create Highly Targeted CampaignsGet Creative – And Personal - With Campaigns• Try Mobile Coupons, Event Invitations, Mobile Alerts, And Special Promotions• Make Sure To Include A Chance For The Recipient To Win Something By Responding To The Text Creative Business Consulting Group www.cbc-group.net 7
  • Create a Smartphone App That Delivers AnExperience To Your CustomersSmartphone Apps Can:• Be Pure Entertainment• Solve A Problem• Increase Productivity• Offer An Intrinsic BenefitViral Word-of-mouthMarketing Is Why PopularApps Can Grow In UseSo Fast With VirtuallyLittle Marketing Expense Can You Create A Smartphone Application that Solves A Problem For Your Customers? Creative Business Consulting Group www.cbc-group.netUtilize Location Based Marketing Programs ToImprove On-Site Customer Engagement81% Of Consumers Use Or Plan To UseGPS – Cued Services.LBS Technologies Will Enhance The RetailExperience By:• Providing The Ability To Track Someone’s Exact Location Through His Mobile Device• Allowing Retailers To “Find” Customers When They Come Near The Stores And Deliver A Targeted Sales Message, Usually In The Form Of A Text Message• Requires Customers To Do All Of The Work • Good Form Of “Opt-In Marketing” Creative Business Consulting Group www.cbc-group.net 8
  • Create An Engaging In-Store Experience; Use QRCodes To Highlight Product Features/BenefitsRetailers And Small Businesses CanCreate QR Codes And Use Them ToConnect With Their Client BaseQR Codes Can Be Used To ProvideInformation To Your Customers:• Product Information• QR Code Marketing Campaigns• Comparison Pricing• Instantly Download Coupons And Discounts• Use QR Codes To Help Your Customers Give You Information Faster Creative Business Consulting Group www.cbc-group.netCBCG Can Help You Engage With Your OnlineCustomers • Help You Identify the Long-Term Business Opportunities Created By Using Social Media • Teach You How to Create Social Media Marketing Programs That Engage Customers • Show You The Cost Saving Benefits Of Using Social Media • Share How to Create An Engaging Social Media Strategy for Your Retail Business Call Today: (617) 437-9191 Creative Business Consulting Group www.cbc-group.net 9