Running your social media strategy in an hour a day ijo 2012 slideshare version

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  • 1. Running Your Social Media Strategy In AnHour A Day Orlando, Florida Saturday February 18, 2012There are Bigger Things to Fear Than SocialMedia! 617-437-9191 Creative Business Consulting Group www.cbc-group.netWhy Listen To Me? 25 + Years Retail Industry Experience Fortune 100 Senior Sales and Marketing Executive And Small Business Strategist Experienced Retail Strategist And Marketing Executive Helping Retailers Of All Size Design Successful Social Media Campaigns Since 2008 617-437-9191 Creative Business Consulting Group www.cbc-group.net 1
  • 2. Consumers Are Using Social Media, Are You? 56% Of Shoppers Using Social Media Have “Friended,” “Followed” Or “Subscribed” To A Retailers’ Page or Feed More Than 50% Of Online Shoppers Use SM To Engage With Brands They Like/Buy Almost 50% of Retailers’ Fans Follow To Learn About Special Deals And Products 5% Use Social Media For Customer Service/Support 85% Of Gen Y Shoppers Participate In Social Networking However, Retailers Do Not Have The Same Presence On Social Networks That Their Customers Do * (Pricegrabber, 2010) Creative Business Consulting Group www.cbc-group.netConsumer Trust Is Central To The New MediaModel Did You Know? 25% Of All Time Online Is Spent Using Social Media (35 Min Day) 617-437-9191 Creative Business Consulting Group www.cbc-group.netPlanning Is Prospering: 60 Minutes To AchieveSocial Media Success 617-437-9191 Creative Business Consulting Group www.cbc-group.net 2
  • 3. POST Tactics Will Help Align Your Time Spent onSocial Media to Best Achieve Marketing Goals People Assess Your Customers’ Social Activities Objectives Decide What You Want To Accomplish Strategy Plan What To Say And How Your Interactions With Customers Will Change Technology Decide Which Social Technologies To Use 617-437-9191 Creative Business Consulting Group www.cbc-group.net PeopleStrategy Formation Starts With UnderstandingWhere Your Customers Are And What They Say Start By Assessing Where You Should Be Participating And Where The Biggest Opportunities Exist Where Do Your Current And Potential Customers Participate? Listening Will Give You A Good Idea Of: What’s Being Said About Your Company Online Where Messages Are Posted Where Users Spend Time How Much Is Being Discussed Don’t Forget To Assess How Your Competitors Are Participating In Social Media 617-437-9191 Creative Business Consulting Group www.cbc-group.net PeopleKey Listening Tools Google Alerts Emails You Whenever A Chosen Keyword Is Mentioned In Any Form Of Online Content. Twitter Search Scans All Twitter Posts For Your Selected Keyword Or Phrase Sitevolume Reports How Often Keywords Or Phrases Appear On Twitter, Digg, Myspace, Youtube And Flickr Socialmention Enables You To Search Keywords And Phrases By Specific Channel Category (Blogs, Images, News,video, Etc.), Or As A Whole, And To Receive Email Alerts When A New Mention Is Posted 617-437-9191 Creative Business Consulting Group www.cbc-group.net 3
  • 4. ObjectivesDefine Objectives and Strategy – Establish Clear,Quantifiable Goals •What Are You Looking To Get Out Of A Social Media Marketing Program - Today And In The Future? •What Steps Do You Need To Take To Make It Happen? Consider How To: Expand Brand Or Product Awareness Build Or Enhance Brand Community Engage Fans And Convert Them To Customers Improve Customer Satisfaction 617-437-9191 Creative Business Consulting Group www.cbc-group.netStrategyDecide Where to Concentrate Your Efforts You Can’t Be Everywhere At Once – Start Slowly And Build Don’t be Overwhelmed; Avoid Paralysis By Analysis Start With One Social Media Program (I.E. Facebook) Learn The Basics Layer In More Functionality Incorporate Time Saving Applications Use Younger Employees (Or Children) To Mentor You Integrate Additional Social Media Application When You Are Ready Listen In On Social Search Sites (I.E Yelp!) And Start To Participate 617-437-9191 Creative Business Consulting Group www.cbc-group.netTechnologyScheduling Tools Will Improve Productivity AndEnsure Consistent Engagement • Tweet Deck • Hootsuite www.tweetdeck.com - Desktop www.hootsuite.com - Desktop Application That Shows Twitter, Application That Links Twitter, Facebook, Search And Followers On Facebook, Search And Followers One Screen On One Screen • Sendible • Friendfeed www.sendible.com - Links Multiple www.friendfeed.com - Connects All Social Media Applications From One Social Media Applications From Desktop Application. Allows For One Desktop View Scheduling of Future Posts. Creative Business Consulting Group www.cbc-group.net 4
  • 5. Time ManagementDaily Participation Is Critical For Success; UseA Planning Calendar To Stay Focused 617-437-9191 Creative Business Consulting Group www.cbc-group.net Time ManagementWeekly Planning Should Incorporate A Variety OfSites, Topics And Posting Categories 19-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 25-Feb SUN MON TUE WED THU FRI SAT Theme: Theme: Theme: Theme: Theme: Theme: Theme: Spg Quote New Prod How to.. Empl Info Cust Survey Wknd Events FB Contest Facebook Facebook Facebook Facebook Facebook Facebook Facebook Twitter Twitter Twitter Twitter Twitter Twitter Twitter Blog You Tube You Tube Blog Reply/Fans Reply/Fans Reply/Fans Reply/Fans Reply/Fans Reply/Fans Reply/Fans Email The Desired Outcome Is An Integrated Campaign Focused On A Central Theme That Engages Customers Across A Range Of Relevant Applications 617-437-9191 Creative Business Consulting Group www.cbc-group.net Content ManagementProviding Entertaining And EnlighteningContent Will Inspire Your “Community”• Answer The Question, “What Does My Audience Need?”• Remember the 40/30/30 Rule• Ask A Question Or Explain What’s Coming Next; Don’t Just Attach Links• Ask Opinions; Involve Your Fans• Provide Useful Information. Give Advice, Blog Posts, Pictures, Etc.• Share Your Brand Personality Creative Business Consulting Group www.cbc-group.net 5
  • 6. Follow Creative Business Consulting Group We Talk Retail In These Places! @RetailHelper http://cbcgretailreport.blogspot.com www.linkedin.com/in/lynnswitanowski http://www.facebook.com/CBCGroup Philadelphia Gift Show July 2010 Creative Business Consulting Group www.cbc-group.net 6