Going Beyond Facebook to Grow Your Retail Business Superzoo,2013 Las Vegas

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Learn what social media (and other) tools exist to engage customers with your retail business. Learn how to use online tools to grow your sales- and profits today!

Learn what social media (and other) tools exist to engage customers with your retail business. Learn how to use online tools to grow your sales- and profits today!

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  • 1. 1 Beyond Facebook: Using Social Media And Other Online Tools To Drive Retail Sales July 23, 2013 For A Copy Of Today’s Presentation 2 Ways To Obtain A Copy: 1. Log On To Our Facebook Page: www.facebook.com/CBCGroup • Beyond Facebook 2. Email CBCG lynn@cbc-group.net Raising Awareness And Growing Your Business Requires New Tools And Tactics In 2013
  • 2. 2 Where You Connect With Your Customers Has Changed – Is Your Business Ready? How You Present Your Brand Online Equals = Your First Meeting With A Customer The Formula Is Straightforward -- Online Presence = Brand Awareness
  • 3. 3 Where Will Your Customers Find Your Business Online in 2013 And Beyond? Creative Business Consulting Group www.cbc-group.net Use Social Media - Facebook Maximizing Your Online Presence • Unlimited Number Of Fans • Grow Business Exponentially • Indexed Search Engine • Facebook Fan Page Already Indexed Or Listed In Search Engines • Check-in Feature • Facebook Users Can Download The Brand Tag That Has A Fan page Business, When They Want To Check In At Specific Locations • Graph Search • Allows Users To Search Their Facebook Friends And Businesses Based On Interests, Location, And Many More Aspects. Also Partnered With Microsoft Bing, So Related Internet Search Results Will Come Up Creative Business Consulting Group www.cbc-group.net • Average YouTube User Is On Site For 15 To 30 Minutes Per Day. • Businesses Of All Sizes And Scale Can Benefit From Video Marketing • Posting Branded Videos Relevant To Your Niche Is A Effective Way To Promote Your Business, Drive Traffic To Your Website, And Get Your Brand Noticed In Front Of A Targeted Audience • New Video Tool – Vine • Short Video Clips – 6-10 Seconds (Think Twitter Videos) Photo credit: Hubspot Maximizing Your Online Presence Use Social Media – Video Marketing
  • 4. 4 Creative Business Consulting Group www.cbc-group.net617-437-9191 • Allows Users To "Curate" Collections Of Images Based On Their Passions • Shares Merchandise With The Simple Power Of Visual Imagery • Top Interests On Pinterest - Crafts, Gifts, Hobbies/Leisure, Interior Design – Women 85% of Users • Converts More Browsers Into Buyers Than Any Other Social Media Site • Reduces The Number Of Steps From Discovery To Conversion See It, Like It, Buy It’ Happens Frequently Ragan.com. Maximizing Your Online Presence Use Social Media - Pinterest Creative Business Consulting Group www.cbc-group.net Use Social Media - Instagram Maximizing Your Online Presence • People Use Instagram To Share Experiences Thru Photos • Exchange Images With People With Whom They Have Common Interests • Document The World Around Them • Provide "Visual Status Updates" To Their Friends • Be Part Of A Creative Community Different Than Other Social Networks • Be Part Of A Visual Community That Allows People To Exert Their Creativity By Choosing Which Filter And Effect Fit A Photo Best Creative Business Consulting Group www.cbc-group.net Be Consistent With Your Company Branding • A Brand Consists Of Company Values, Employees, Customer Service, The Creative Approach And The Overall Offer To The Target Market • Your Job Is To Create Consistent Brand Images In Order To Create Recognition And Help Reinforce Your Brand • Remember To Reach Out Consistently Across Various Channels At The Same Time Including Your Website, Several Social Networks, Blogs, Document Sharing Sites Maximizing Your Online Presence
  • 5. 5 Creative Business Consulting Group www.cbc-group.net Press Release Marketing • Press Release Distribution Is Effective And Inexpensive Way To Enhance Brand Visibility And Recognition • Creates Improved Search Results. Search Engines Value New Content, Especially Content That Is Considered "News" Related. • If It Is Picked Up By Google News, Your Company Will Receive Additional Coverage For Your Brand • PR Marketing Creates Added Inbound Links. (Beneficial When The Media Creates Content Based On Your Release And Includes The Link In Their Coverage) • Free-Press-Release.com • PR.com • 24-7PressRelease.com Maximizing Your Online Presence Creative Business Consulting Group www.cbc-group.net Maximize Your Reviews And Make Them Visible • Peer Reviews And Referrals From Friends Has A Much Greater Effect On The Purchasing Decision Than Anything Else • Companies Can Use Reviews To Better Their Business Practices And Improve Customer Satisfaction And Acquisition • To Use Successfully: Obtain Testimonials, Case Studies And Third Party Reviews Which Will Help Your Customers With Their Buying Decisions. Maximizing Your Online Presence Creative Business Consulting Group www.cbc-group.net Make News - Write Articles - Get Published In Directories • Develop Company Position As A Thought Leader And To Expose Your Brand To A Wider Audience Via Article Writing • Articles Will Be Picked Up By Other Sites Or Bloggers And Published With By-line And Website Details. • Google Indexes Articles Which Helps With SEO And Increased Traffic To Your Site Where to Submit articles: www.largearticle.com www.ezinearticles.com www.goarticles.com Maximizing Your Online Presence
  • 6. 6 Creative Business Consulting Group www.cbc-group.net Benefit From Google Tools • Google Offer A Number Of FREE Tools To Help You Maximize Your Web Presence. Use Them. • Google Analytics. Google Analytics Reports Help You To Understand How People Interact With Your Website, Where The Enter And Exit The Site, How Long They Stay, What Keywords Or Search Terms They Use, Etc. Use This Information To Improve Performance And Content Of Your Site • Google Alerts Get Notified To Keep You Abreast Of What Is Happening In Your Industry, Any Breaking News And Information On Competition Maximizing Your Online Presence Creative Business Consulting Group www.cbc-group.net Benefit From Google Tools • Get Listed In Google Places Google Searches Prioritizes Local Results. Enter Your Businesses Details In Google Places And Index Your Business And Provide These Details In Searches Improving Your Ranking And Providing Increased Traffic To Your Website • Google Maps Embedding Maps Into Your Website Will Help Customers Find Your Physical Presence; Ensures Better Rankings For Your Site Maximizing Your Online Presence Creative Business Consulting Group www.cbc-group.net Start a Blog • Having A Blog Can Enhance Brand Visibility And Improve Your Chances Of Success. • Blogging Is One Of The Most Effective Ways To Improve The Visibility Of Your Brand Online. • Blogging Greatly Improves Your Search Engine Rank, Establishes Validity In Your Brand And Increases Reach. • Blogging Helps To Cultivate Relationships With Customers And Other Influencers. Maximizing Your Online Presence
  • 7. 7 Creative Business Consulting Group www.cbc-group.net Are You Ready To Spread the Word About Your Business Online . Creative Business Consulting Group www.cbc-group.net