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Marketing Plan for HOMES Lynn Patrick
 

Marketing Plan for HOMES Lynn Patrick

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What I do for my customers to get their home SOLD!

What I do for my customers to get their home SOLD!

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    Marketing Plan for HOMES Lynn Patrick Marketing Plan for HOMES Lynn Patrick Presentation Transcript

    • My Real Estate Services Marketing Proposal Prepared for: Property to be marketed: You! Your Property Presented by: Lynn Patrick CENTURY 21 Access America 117 North Main Street Southington, Ct. 06489
    • My Professional Experience • Principals and Practices in Real Estate through the State of Connecticut Approved School; The Real Estate Development Center • Member of the National Association of REALTORS Lynn Patrick REALTOR • Member of the Connecticut Association of REALTORS CENTURY 21 • Member of the Hartford Board of REALTORS Access America • Member of the Connecticut Cooperative MLS • Fairfield Board of Realtors 1985-1991 • REALTOR with CENTURY 21 Internationally, 8,400 offices in the World, 4,200 Offices in the USA • Home Stager, Relocation, New Construction • REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT. • Team Member of the Largest Most Productive Century 21 Office in All of Connecticut • Currently working with Ralph Williams of Bottom Line University • Brian Buffini Systems Certified Cell: 860.302.7646 Voice Mail: 860.378.1465 Email: lynnpatrick@cox.net Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 2
    • CENTURY 21 Access America Lynn Patrick REALTOR CENTURY 21 Access America
    • CENTURY 21® Access America • My company’s strengths – 20 Years of experience with Strong Leadership that shows – Cutting Edge Systems have made us a leader in our market place – Over 100 Agents in the Southington & Meriden Offices • My company’s awards & recognition – We have the Number One, Top Producing Office for C21 in the State! – We have been the Most Successful, Top Producing Firm in the State since 2002 • Strength of the CENTURY 21 brand – Millward-Brown results – CENTURY 21® continues to be the most recognized name in real estate* – Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents. – CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network. *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 4
    • Our Offices Under Regional President Beverly A. Peterson Lynn Patrick REALTOR CENTURY 21 Access America
    • Offices Under Regional President Beverly A. Peterson C21 Access America Meriden, CT Office Southington, CT Office 477 South Broad Street Career Development Center 117 North Main Street 143 North Main Street Meriden, CT 06450 Southington, CT 06489 Phone: 860-378-1456 Phone:203- 634-1876 Phone: 860-621-8378 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 860-276-0369 Fax: 203-237-4142 Fax: 860-276-8032 Transaction Management The Real Estate Access America Call Center Center Online Development Center Customer Service 411 143 North Main Street Pre-License School 143 North Main Street Phone: 860-378-1479 143 North Main Street Phone: 860-621-8378 Fax: 860-276-0369 Phone: 860-378-1479 Fax: 860-276-0369 Fax: 860-276-0369 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • Southington Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793 Lynn Patrick Direct Line: 860-378-1465 REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • Meriden Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793 Fax: 203-237-4142 Lynn Patrick REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • The Career Development Center In Addition to New Agent Training Under Regional Jodi Tussing Regional President Beverly Peterson, The Training Center In Career Coach and Southington Offers Experienced Agent Coaching and Training Center Training in: Manager • New Construction •Advanced CMA workshops for target marketing and statistics •Technology including Social Networking •Online Slide Show Presentations The Training Center •Foreclosures purchasing at Auctions 143 North Main Street •Sales Technique Workshops & and MORE! Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793 Fax: 860-276-0369 Sessions with Ralph Williams at the Career Development Training Center Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • CENTURY 21 Access America® Transaction Management Center •Entire transaction is coordinated from day one •One single contact – Monday through Friday, 9:00am to 5:00pm •Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process •Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing •Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year •Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails •View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc •Continued access to file once it has become a closing for years •Allows you to be an active participant in your transaction Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, we were the only CENTURY 21 office to receive the Centurion Award! Market Share Century 21 Access America Last 12 Months Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 11
    • Access America Offices Wolcott, CT Office Stamford, CT Office Meriden, CT Office 246 Wolcott Road Southington, CT Office 27 Strawberry Hill Avenue 477 South Broad Street Wolcott , CT 06716 117 North Main Street Stamford, CT 06902 Meriden, CT 06450 Map It with Google Maps Southington, CT 06489 Map It with Google Maps Map It with Google Maps Phone: 203-879-2339 Map It with Google Maps Phone: 203-326-3399 Phone:203- 634-1876 Toll Free:1-800-240-2952 Phone: 860-621-8378 Toll Free:1-800-243-5295 Toll Free:1-800-525-7793 Fax: 203-879-2102 Toll Free:1-800-525-7793 Fax: 203-326-3388 Fax: 203-237-4142 Fax: 860-276-8032 Bridgeport, CT Office Wethersfield, CT Office Watertown, CT Office Branford, CT Office 3850 Main Street 449 Silas Deane Highway 429 Main Street 265 East Main Street Bridgeport, CT 06606 Wethersfield, CT 06109 Watertown, CT 06795 Branford, CT 06405 Map It with Google Maps Map It with Google Maps Map It with Google Maps Map It with Google Maps Phone: 203-374-9451 Phone: 860-263-2121 Phone: 860-274-8200 Phone: 203-481-7247 Toll Free: 1-800-722-0187 Toll Free:1-800-343-2166 Toll Free:1-800-240-2952 Toll Free: 1-800-289-2100 Fax: 203-374-9706 Fax: 860-263-2144 Fax: 860-274-0382 Fax: 203-481-4075 East Greenwich, RI Office Newport, RI Office Middletown, RI Office Coventry, RI Office 387 Main Street 640 Thames Street 72 East Main Road 1025 Tiogue Avenue East Greenwich, RI 02818 Newport, RI 02840 Middletown, RI 02842 Coventry, RI 02816 Map It with Google Maps Map It with Google Maps Map It with Google Maps Map It with Google Maps Phone: 401-885-6260 Phone: 401-849-9192 Phone: 401-849-0660 Phone: 401-828-2100 Toll Free: 1-800-818-2100 Toll Free: 1-800-876-2429 Toll Free: 1-800-521-3336 Toll Free: 1-800-343-0227 Fax: 401-885-5360 Fax: 401-849-5871 Fax: 401-848-5385 Fax: 401-821-5889 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • The Value of working with a REALTOR The value and importance of real estate professionals has not changed! • 85% of sellers used a broker or agent to sell their home* • 76% of sellers placed their home on the Internet with the assistance of a real estate agent* • My mission statement – “I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. *2007 NAR Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 13
    • Get More with CENTURY 21® Standard Services Customized Services • Multiple Listing Service • National Advertising • Local Advertising • Global Referral Network • Yard Sign • Seller Service Pledge • Agent and Office Preview • Quality Service Survey • Open House • Other Internet Websites • Required Property Disclosures • Competitive Market Analysis • Featured on National Website Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 14
    • CENTURY 21®: The Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? Gold is symbolic of three positive and distinct values • Great financial value = Getting the best price for your home • High performance achievement = Best trained associates • Insightful wisdom = Your neighborhood specialist I am your “Professional Champion”. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 15
    • Most Recognized Name in Real Estate • Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” • Forty-two percent of adults surveyed singled out CENTURY 21 as the most well- known brand, with the nearest competitor trailing by a substantial 14 percentage points. Q “Which of these agencies , if any, is the most recognized name in real estate?” Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 16
    • Marketing Plan • Send “Just Listed “postcards highlighting your home to local area residents. • Advertise and hold agent/broker and buyer open houses. • List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home. • Internet marketing – REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, – We have banners placed on TRULIA featuring our listings as advertising – Trulia - Openhouse.com - Hotpads.com – Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com – Homescape - New York Times.com - Google.com – Courant.com - ListHub.com - aol.com – Cyberhomes.com -oodle.com - homefinder.com – Frontdoor.com -yahoo.com - backpage.com – …. And more • Send out electronic notices about your home i.e., eNewsletters and eCards. • Provide local advertising • Leverage the CENTURY 21® Global Referral Network to access leads from around the world. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • Marketing Plan, Continued – Enhanced listing display on Realtor.com site to make your property stand out – Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com – Offer a Home Warranty program – Offer special Century 21 Access America Mortgage financing options – Transaction Management Online – Feature your property on my personal website and blogs – Place property on Craig‟s List and other online classified websites for maximum exposure Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • Marketing Plan Continued Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • Targeted Local Marketing • Open Houses – Actively promote open house showings for Brokers and Buyers • Direct Mail – Just Listed cards, Open House cards and other targeted mailings • E-Greetings – Online greeting cards directed to potential buyers • Local Advertising • MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers • Internet – Courant.com Century21.com allows internet users to get information and photos of your home Lynn Patrick REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 20
    • Letters of Thanks! Lynn Patrick REALTOR CENTURY 21 Access America
    • Letters of Thanks! Lynn Patrick REALTOR CENTURY 21 Access America
    • 2009 Online Marketing continued • Strategically publish creative banners that increase traffic and listing exposure on Century21.com. • CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. • Online media is optimized to drive leads and response from consumers on your property. • Automated email communications to buyers interested in your property • Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 23
    • CENTURY 21® National Advertising • Multi-million dollar national advertising campaigns • Print, Internet and radio • Targeted advertising for Specialty Markets Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 24
    • CENTURY 21® Global Reach Worldwide presence • Century21.com international links and websites • CENTURY 21® Global Referral Network • Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide • Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 25
    • Referral Services • World’s largest referral network (based on the number of offices worldwide) brings you: – More buyer opportunities for your property • With over 8,000 offices and 140,000 sales associates worldwide • CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe Lynn Patrick REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 26
    • Home Buyers • 84% of all home buyers used the Internet as a tool when searching for a home* • 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours* • There are over 200 million users of the Internet in the USA** – 29% of home buyers first learned about the home they purchased using the Internet* – 84% of first time home buyers used the internet as an information source in the home buying process* *2007 NAR Profile of Home Buyers and Sellers **Nielsen-Net Raings.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 27
    • Selling Your Home with the Help of Century21.com The Century21.com web site averages more than 2 million visits per month • Consumer Leads • Property Listings • Registered Users • Top Search Engine partnerships; Google, Trulia and Yahoo Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 28
    • The Search Areas on Century21.com • Century21.com is a consumer‟s home buying and selling information gateway • The easy to navigate menu bar allows consumers to identify exactly what they‟re looking for • The site serves as a real estate resource library for consumers • Property Search – Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria – Aerial views allow users to explore the property yard, street and neighborhood Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 29
    • Online Marketing Tools that help us Sell Your Property • Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures • Neighborhood Profiles Slide Show Important information about this and other neighborhoods • Mortgage Calculator s and financing information Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 30
    • Your Listing on Century21.com • Up to 20 listing Photos can be included • Detailed property descriptions (English and Spanish) • Floor Plans • Slide Show • Virtual Tours • Open House schedule • CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 31
    • A custom Slide Show to Showcase Your Property • This is what the consumer sees on Century21.com • Slide Shows are automatically created when you have 6 or more photos of the property • 98% of prospective Buyers feel property photos are useful in their home search* * 2007 NAR Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 32
    • Competitive Market Analysis Establishing the perfect price for your home! • Recent Sales • Current Listings • Under Contract • Expired Listings • How do you stack up against the competition? • What will help your property sell faster? • How much will you have after closing? Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 33
    • We‟re with you every step of the way CENTURY 21 Connections® • The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. • To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/ Home Warranty • The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. Financing • Northern States Mortgage, with it‟s „BEST RATE GUARANTEE‟ Transaction Management Online From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company. Home Owners Insurance • SCM Insurance, part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 34
    • Seller Service Pledge – My Personal Commitment • 21 points of differentiation – Commitment to service – Agreement between you, the seller and my CENTURY 21® office. Lynn Patrick REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 35
    • Quality Service • I strive to provide outstanding service to our clients • My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group • Consistent monitoring of service in order to assure highest level of quality. Lynn Patrick REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 36
    • Put me to work for you! CENTURY 21: The Gold Standard. Lynn Patrick REALTOR CENTURY 21 Access America Cell:860-302-7646 Voice Mail: 860.378.1465 Email: lynnpatrick@cox.net Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 37
    • Lynn Patrick CENTURY 21 Access America 117 North Main Street Cell:860-302-7646 Voice Mail: 860.378.1465 Email: lynnpatrick@cox.net Thank you! Page 38